Financial data, how to use - multi-channel sales of financial data to see how?whether for its own brand, or a proxy other brands, if these products simultaneously online and offline multi-channel operations, making operational efficiency analysis, financial and operational data for the use of more caution, because of the different characteristics of the channel, based on All channels calculated 'whole' 'average' index actually does not make much sense. Text / guest author Pei Shan read the 'world network operators · Managers' 2012/8 'Research' topic in the 'affordable herbal and beauty that is the channel through' a text, plus I transfer from the previous row pure online channel electricity supplier to own-brand side experience so far Air Jordan Outlet for months to come, want to extend this article based on multi-channel sales of the brand side, it Nike KD 7 Kids requires special attention or dwell on Nike Air Jordan 7 the financial and operational analysis of the Department. (Editor's note: Pei Shan is currently Chief Financial Officer of China Niu Er, previously assumed to Newegg, Tiger Tesco FPA Manager) whether for its own brand, or a proxy other brands, if at the same time that some merchandise online and offline multi-channel When operational, making operational efficiency analysis, financial and operational data for the use of more caution, because of the different characteristics of the channel, calculated based on all channels 'whole' 'average' index actually does Nike Air Jordan Women not make much sense. Accordingly, the financial Nike Air Yeezy II management of the company staff to provide operational data, cost of revenue expenses or the need to try to put all kinds of area into online and offline. Online: distinction is the official website Nike Air Jordan 7 for example, the platform type or network distribution channels; the next line: for example, by distinguishing various channels whether the commodity grades property varies (for example: the line in different regions or stores exclusively for its flagship commodity if different)? offline stores are self-employed or belong to the dealers? Import and store the line is still self-billing receivables Receivables are unified by the department stores (different payment method, the financial accounting treatment will be different)? In addition, regardless of line or online, if some channels are responsible for clearing poop or clear inventory use, because of its volume and gross margin will be large differences in sales channels and other normal products based in financial data processing and reading When more needs to be stripped out Nike Zoom Soldier VIII additional assessments. Nike Lebron 11 Low Different types of channels, the main reaction on several indicators, I most often use several indicators illustrate: 1 product revenue and gross profit: (1) online and offline commodity pricing: Companies for online and offline goods pricing strategy, or before and after the new shelves arranged in order of each channel will affect gross margin. (2) special offerings: there are special offerings if online or offline, gross profit analysis during this time also need to consider the impact of. (3) whether the channel is clear poop or stock-specific: offer such channels will be a big difference with normal product sales, the company in return costs may also vary. (4) The following lines are self-employed or by the dealer channel business: for example, the amount of sales receivables billing own proprietary stores sales price for the goods, but if the store is operational Nike Air Max 1 by the dealer, will be on accounting sales amount is the dealer's delivery price, if the margin analysis do not distinguish two different types of this revenue, gross margin analysis will distortion, can not see the impact of the company's overall profitability constitute different channels. 2. Commission: for example, offer different ways in different delivery channels, the sales target set for the commission and mention the great differences in the way, so when evaluating commission expenses commission expenses do not use all the company's overall revenue in addition to figure out a 'whole' or 'average' commission expense ratio, such data does not make sense. 3. advertising: This is often also related to different Jordan CP3.VI AE channels of trading patterns, usually in the delivery offer negotiations will also be included along with the commission in the mode condition. In fact, the income of each channel, and James Harden delivery quotes, part of the commission of the parties on advertising to bear when negotiating terms and conditions of most of the merger consideration, so do operate in a multi-channel sales analysis mode, these items Indicators must pull together to see, do not index these different channel separately comparison alone. 4. Personnel costs: It probably would be more obvious differences between the offline channels. Line channels and Womens Nike Kobe VIII if so, under Nike Air Jordan 3 its line store's sales staff is recruited by the dealer responsible for managing operations through dealers, so the company's financial accounts have this point of view does not come out of personnel costs (but even the self-stores, some The company will also be handled by store staff outsourcing), but this is actually implicit in personnel costs of delivery dealer quotes embodied in, so when evaluating the company's personnel costs and human infrastructure, as also to please the 'whole' or 'average' This index is calculated to set aside or bars. 5. Rent expenses: This is mainly for offline channels, 'world network operators · Managers' 2012/8 'Research' theme also mentioned the brand in department stores and other counters rent commission, under different levels of cable channels rents commission varies greatly. In reading financial statements, pay attention, and some department stores are unified cash register, the commission will be deducted from rental income in the return of the collection, the earnings on this point see revenue is net of commission after. If self-mall stores receivables, income on earnings is the amount of rent paid to follow the commission has not deduct the mall. Therefore, the use earnings data, for both channels, 'income', be sure to understand the difference. Online part, if through their official website, although no sales commission this rent, if sales through other online platforms, still have different spending patterns of admission shelves. Far more than 5:00 for the first online and offline channels defined in the data are quite different caliber, prone to misuse mix briefly share of projects in Nike Air Max the actual daily operations, even of Cheap Nike Free Outlet the same type or the same level of the channel, It will be different because of trading partners (such as the manager's level or regional distribution) and in the offer or the great differences appear on the commission. . In short, the face of operational and financial analysis of multi-channel sales, the most simple yet most lazy and useless 'whole' 'average' of such indicators to abandon it aside.