HTC antidote: how it step by step from glory to declineHTC Cher Nike Air Jordan 7 Wang, chairman of Sina Technology - Lai Chi Shan HTC HTC convene a shareholders 'meeting on June 2, which is the first time Cher Wang, chairman of the shareholders' NIKE KD 6 NSW meeting after taking over the CEO. HTC Cher Wang at the meeting because of poor stock market performance and the participating shareholders to bow to apologize. The HTC shares June 1 below hundred dollars, the stock hit a new low since 13 years. HTC's current market cap of more than 20 billion US dollars in 2011, its market value was as high as $ 33.8 billion. According to the latest results, the April HTC revenues of $ 439 million, compared with $ 519 million last year dropped 38.8 percent, down 32.26 percent over $ 652 million in March. Fierce competition in the global smartphone of the moment, HTC companies from China Taiwan's already declining. Asus chairman Johnny Shih is ASUS AGM said they did not rule out bid for HTC. HTC come this far for many reasons, the big change in the mobile phone industry fell into decline when the main reason can be attributed to the following: loss of market competition at home and abroad, mobile uncompetitive product marketing positioning is unclear. It is understood that losing domestic and overseas markets, HTC was the first to launch Windows and Android Nike Air Foamposite One smartphone manufacturers. With the rapid rise in 2008 first Android phones product advantages in the US market. But in 2011, Nike LeBron ST II HTC and Apple in the United States because of patent litigation, which is the implementation of the US import ban, HTC began to decline in the US and European markets. After the overseas market disruption, HTC began to pay attention to the Chinese market, but had to start from scratch. At this time, Samsung and Apple have occupied most of the market, and millet, led by Internet phone brand is rapidly rising. Phone League Secretary General Yanhui China believes that the main development of the past few years not HTC reasons: HTC overly fancy American and European markets and ignore the Chinese market. Also inside abandoned the mainland develop better Dopod brand is a relatively large errors. In Yanhui opinion, from the beginning of last year, China's mobile phone market into social channels, channel operators and electricity supplier channels third of the world situation. HTC did not accumulate in the social channels, Nike Air Max 1 and channel operators to reduce subsidies, electricity supplier channels to become the sole channel may be involved. But the electricity supplier price war based channels, HTC need for global deployment vendors such terms is difficult to have a competitive advantage. \u0026 Ldquo; HTC patent infringement because, with the credit system in the US and European markets lost the trust of consumers. In addition, Dopod brand in the Chinese market to give up its subsequent development restrictions in the Chinese market. \u0026 Rdquo; Rising Sun Yan, director of the Institute of Industrial mobile terminal Biao said. Mobile uncompetitive \u0026 ldquo; I think HTC is not doing very well, mainly because the product does not feature phone is good, but no features. Because the phone did not feature not Nike Kobe 8 System MC sell so expensive, I can not support such a high premium. \u0026 Rdquo; Wang Yanhui that the HTC phone lacks features, not competitive. Wang Yanhui expressed, HTC is now at the supplier also is not a brand of treatment, it can not get the price of goods brands from suppliers, from the product, supply chain, marketing and channel have no advantage. It is reported, HTC's high-end models now design has been in place for three years, starting from HTC M7 known by consumers, to breath this year Kevin Garnett Shoes will launch as many as six machine looks almost really surprising, consumer brand HTC The identity has been getting lower and lower. The hope was that the HTC One M9 is very bleak sales, HTC One M9 monthly shipments of only 4.75 million units, down 43.75 percent over the same period last year shipments of HTC One M8 than HTC One M7-year sales dropped 35.71 Air Jordan Outlet %. \u0026 Ldquo; HTC handsets highlights the lack of domestic mobile Nike Air Max 2011 Men phone OEM industry chain of powerful advantages of a strong manufacturing, product manufacturing HTC have in the past no longer exists. \u0026 Rdquo; Sun Yan Biao, said Sina science and technology. Product marketing positioning is unclear Yanhui think, HTC product positioning have a problem, and then the mainland brand price competition, HTC's mode of operation does not meet the mainland market play. \u0026 Ldquo; the mainland Nike Air Jordan 7 market is full of spoiler, either 360, or music, as the Meizu, by virtue of their capital markets given the money in play. \u0026 Rdquo; \u0026 ldquo; HTC mode of operation in the country and the product itself does not comply with this play the mainland market, the lack of features from the US market, European and American Nike Lebron 11 Low markets, the lack of technical reserves. \u0026 Rdquo; Wang Nike Barkley Posite Max Yanhui expressed. IHS Technology Wang Yang, director of China studies is that the high-end market positioning HTC have problems, underachievement, brand marketing is also doing a good job. It is worth mentioning that, HTC Cher Wang, chairman recently issued an internal letter of representation, HTC's problem is that the marketing rather than the product, there are a lot of re-reversing operation strategy, coming soon. The HTC before marketing move also been questioned, especially spending millions of dollars to invite American actor Robert - Downey as a spokesperson for the flagship smartphone \u0026 ldquo; One \u0026 rdquo; endorsement. HTC Cher Wang difficult to pull the downturn this year, March 19, HTC announced that its chairman Cher Wang Chou took to become the new CEO, Cher Wang went to the front to try to save the precarious HTC. But things did not imagine so smoothly, Cher Wang as CEO and HTC declining irreparable decline. Since it ruled, HTC shares continued to decline, refrain. Due to poor operating performance, Cher Wang, a public apology at the general meeting. Furthermore, in Cher Wang bow to apologize to shareholders shortly, it unexpectedly slashed the HTC outlook as of the Cheap Nike Free Outlet second quarter of this year, June 30, that is down to 33 billion yuan in sales of NT $ 360 billion New Taiwan dollars. This is expected, compared with the company's 2014 second quarter revenue of NT $ 65.06 billion yuan fell by almost half, far below the previous estimate of HTC 46 billion to 51 billion yuan NT. Meanwhile, Cher Wang is brought in to strengthen the smart phone development, significantly reduce operating costs and improve operational efficiency, rationalization of internal processes, and Nike Lebron 11 Low actively develop new business four prescription. Cher Wang also revealed that the second half will be refreshing star product, the flagship of next year there will be more innovative design and technological breakthroughs, in addition, will be further enhanced product mix in response to market demand. However, Cher Wang as CEO, said Wang Yanhui for not optimistic, \u0026 ldquo; HTC is now paying for the wrong year. When you do not have the resources and advantages, who as CEO are the same. \u0026 Rdquo; virtual reality development is premature HTC losing ground in the mobile phone market in a short time is difficult to restore, but its virtual reality (VR) on the device HTC Vive still has a good technology first-mover advantage in new business. In the MWC 2015, HTC released a new addition to its flagship smartphone HTC One M9, it also launched the first virtual reality (VR) device HTC Vive. HTC Cher Wang, chairman expressed, VR virtual reality products HTC Vive let the world amazing, HTC will create another five years. She also revealed that virtual Nike Air Max reality and personal smart health is important for the future direction of development of new services. Wang Yanhui think, HTC on the phone has not, but there are advantages in virtual reality. \u0026 Rdquo; HTC should transform the mobile phone business to sell, gamble on virtual reality. \u0026 Rdquo; however, IHS Technology Research Director Wang Yang, China believes that the development of this piece of virtual reality applications, product commercialization, also need to wait for 2023. This means that, in the short term can not rely on virtual HTC stand up for business, even if this part of the business a promising future, HTC could wait until that point in time is still unknown. As a hardware era was born and seize the opportunity to rise Android phone companies, HTC has been filled with Taiwanese pride and expectation, but now it is already declining, it can not help but sigh. Inability to challenge Apple's high-end mobile phone market, Samsung, Huawei low-end phones can not keep up, millet and other vendors rhythm, HTC opportunity to Bo rebound has been slim. \u0026 Ldquo; help the company \u0026 rdquo; (save the company), even the daughter of the god of business Cher Wang of Taiwan may have been beyond resurrection.