[White] Ali Mama data marketing global marketing: Big Data Marketing Solutions naturetext / Ali Mama Chief Data Scientist large numbers of marketing is \u0026 mdash; \u0026 mdash; the appropriate scene, in an appropriate way, to establish a connection between businesses and consumers. Internet, especially mobile Internet, the success of the release of the power of each individual consumer, leading to completely change the relationship between businesses and consumers. It also makes the marketing scene, marketing tools and marketing objects have undergone tremendous changes. Obviously, the traditional business-oriented in order to broadcast, channel marketing becomes inefficient, a new global marketing revolution has quietly come. A variety of marketing channels, generally divided into two types of traditional marketing and online marketing channels. Traditional marketing including print Kevin Durant media, radio and television media and outdoor media and other channels. They have a wide spread, infiltration, high authority advantage. However, the high cost of production and dissemination of traditional marketing channels, it is difficult to track and quantify the effect of the audience, and the form is single. And online marketing channel is very rich, including content portals, search, social networks, mobile applications and other various vertical scenarios. These channels wide coverage, content diversity, production and distribution costs are relatively inexpensive, and can interact with consumers online can be tracked due to its advantages, marketing, audience and marketing Air Jordan Outlet effectiveness can accurately track and quantify, however, compared to the traditional Marketing channels and means, the authoritative online marketing, attention has advantage, and requires businesses to have Nike Air Max 1 certain technical skills. Due to Nike Air Max 2012 Men the different Womens Nike KD VI marketing methods have advantages and disadvantages, businesses must be reasonable use of various channels, in the most appropriate scene and time, precise touch of consumers, in order to achieve maximum marketing effectiveness, competition is fierce for consumers move in age, the effect of such rational use of more prominent. Therefore, we propose \u0026 ldquo; Global Marketing \u0026 rdquo; programs that integrate all kinds of consumers may contact you channel resources, the establishment of full links, accurate and efficient, Nike Jordan Hydro 2 measurable cross-screen channel marketing system. In essence, to establish full connectivity businesses and consumers as more and more Internet-based businesses do e-commerce, businesses are already positioned not only to Nike KD 7 the Internet as a sales channel to sell things, but seen as a marketing channel, to fully touch of consumers. Touch up the way consumers shop from one up to consumers to use touch to start with more meaning to the micro-channel, micro-blog and a variety of other media, social Nike Air Max 1 and other ways to touch up the consumer (in word of mouth marketing approach). Channel Structure touch of consumers has changed. Based on this change, each link of the whole gamut of marketing must be carried Nike Kobe 9 Shoes out for Air Jordan Women a specific consumer \u0026 ldquo; closed loop \u0026 rdquo; Nike Air Max marketing. Otherwise it will cause a great waste of marketing resources, or apply the advertising industry's words in simple words Instant: Another 50 percent is wasted advertising fee does not know Nike Barkley Posite Max where to go, is the connection between businesses and consumers to reach \u0026 ldquo; closed loop \u0026 Nike Kobe 9 EM rdquo; the essence of the whole gamut of marketing lies. The following figure shows the size distribution of Taobao businesses and consumers connected. X-axis represents the level of the business, Y axis represents the average connection at this level buyers into the population size. With this chart we can see that \u0026 ldquo; 5 Golden Delicious \u0026 rdquo; businesses an average of 8 million consumers connected, \u0026 ldquo; 4 Golden Delicious \u0026 rdquo; business has about 1.8 million customers connected to the merchant crown level under en consumers getting smaller and smaller scale. Scale businesses and consumers to connect with seller rating some positive correlation. So the relationship between population size and marketing consumer connection would be what? Let us look at the figure: the figure of the horizontal axis represents the size of the consumer connection like the crowd and the vertical axis represents the marketing costs on a different size of the crowd. As can be seen from the figure: the crowd at the beginning of the establishment of relations, and marketing costs increased population growth presents a linear relationship. As Cheap Nike Free Outlet the scale of the population connected there to a certain extent, increased marketing costs will come down. About drop marketing costs further from data analysis to: With an increase in the population size of the connection, business marketing has become rich and colorful, such as Differential treatment \u0026 ldquo; latent customer \u0026 rdquo;, \u0026 ldquo; old passenger \u0026 rdquo;, \u0026 ldquo ; loss of customers \u0026 rdquo ;; \u0026 ldquo; PC traffic \u0026 rdquo;, \u0026 ldquo; wireless traffic \u0026 rdquo; and \u0026 ldquo; video traffic \u0026 rdquo; sub crowd running; \u0026 ldquo; Search \u0026 rdquo;, \u0026 ldquo; the first coke \u0026 rdquo; and \u0026 ldquo; external traffic \u0026 rdquo; the a combination of running; maximize customer lifetime value and other new games are played, and that everything is based on the connection between businesses and consumers, as a basis for in-depth global marketing. Connection of several core businesses build consumer points are: global marketing practice Dharma Ali Mama Mama Dharma Ali Nike Lebron X Elite disk drive (Dharma disc that is Alimama DMP, take 名达摩 plate meaning as a symbol of wisdom and insights, as well as DMP homonym) aims to products, platform way to solve the key problems of global consumer marketing connections in the marketing goal setting, directional strategy selection, put the design build, measure marketing effectiveness and other key global marketing offers Data support. The figure is a schematic view of the entire process: Dharma plate throughout the process can help achieve several key steps to connect with consumers as follows: through these critical steps to achieve an upgrade disc Bodhidharma online marketing. With respect to the Diamond booth, Taobao / Lynx through train running DSP, the Dharma disk data to get through the various delivery channels to track users, and can assess the measure put in effect across the channel to achieve global delivery chain, and thus enhance the business consumers to establish the connection efficiency, reduce marketing costs, to control the connection of this nature will do the marketing.