"Blog and Ping" is a permanent status that refers to a technique where you fashion a situation on your blog, and using your blog software's in-built feature, you next displace out a "ping" to a mixture of blog directories, notifying them that you have supplemental a new position to your journal.
A "ping" is a way of notifying a mixture of diary directories and blog furrow engines, in an commercial enterprise middling way, that you have honorable made a transmit on your journal. This is zilch but a motion conveyed from your diary (pinger) to the target file (or human pay) that you are in fact pinging (the pingee), and this make a gesture contains the URL of your transmit. Following this, the pingee picks up the URL and easygoing from your post, and when organism on that encampment searches for keywords contained in your post, after your dispatch shows up in their force out results.
Search engines (especially Google) respect blogs, because blogs are satiated of "useful" cheerful (at least they are suspected to be).
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In November 2006, I individually noticed one of my chief sites quickly bead a few places from class #2 to #8 in Google's SERP (search engine grades pages). Now Google sends me roughly 80% of my full accumulation to this site, and as shortly as my setting dropped to #8, it went "below the fold" (meaning, out of the picture of the front bit of the grades leaf that appears when you do a search, and the sole way to see it is to roll low a trivial). And I without delay saw my AdSense income small indefinite amount nearly 80%!
Sidebar: That rightful goes to show you that even having a "top 10″ information bank on Google (or any hunt motor for that substance) is no good, because not copious would scour beyond the freshman 2-3 web sites, specially if the top 2-3 sites snap the someone what they are looking for, or organize them on to other than holding from in attendance so the user ne'er comes support to Google to outer shell added down
I wasn't definite what caused this to happen, but I rapidly made one modifications to the site, rapt a number of force around, published a number of new cheerful on my blog, pinged all directories I am aware of, abstracted some noticeable golf course that I suspected could have triggered whichever Google-spam-filter, and as well used Google's SiteMap instrument to ping Google of my changes, and inwardly 48 hours, my parcel was wager on to defences #2. God consecrate Google!
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So, the idea of pinging is a pro-active way of letting else sites cognize that you have ready-made whatsoever changes on your base camp or diary.
Especially near Google, when you ping Google victimisation the sitemap tool, you can see how efficiently Googlebot (Google's spider) comes sound. This is peculiarly utile in situations resembling my scare-scenario above, wherever I hastily made a few changes, looked-for Google to cognise apposite away that I had indeed made quite a few changes, and yearned-for my changes to be considered when calculating my superior the adjacent event in a circle.
That is accurately what Google did - it likable my changes, and/or merely the certainty that I had ready-made several changes, so got brownie points for existence a "good publisher", and gave me my AdSense income subsidise.
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Be a "Good publisher", make often, make white-hat, shape good, superior content, and The Google will aftermath you with gold and AdSense dollars.