"In the fourth quarter, our revenues continued to be negatively impacted by a combination effect of China's overall economic downturn and various competitive challenges we faced, along with the transformation of the M18 website as a non-exclusive, multi-channel platform operated by our joint venture,cable ties Giosis Mecoxlane," said Alfred Gu, the Company's board director and chief executive officer. "We will remain prudent in our cost management and cash expenditures, and will make efforts to improve our overall operational efficiency and inventory management to maintain proper inventory levels."
Due to the seasonal nature of its business, the Company presents its financial results on a year-over-year basis between the fourth quarter of 2013 and the fourth quarter of 2012, as in the following paragraphs.
Total net revenues were $23.2 million in the fourth quarter of 2013, representing a decrease of 41.4% from $39.7 million in the fourth quarter of 2012.The inclusion of the automobiles has various parts that cnc tool holder supplied with proper cases and are important for the proper drive and smooth calibration.The decrease was primarily due to the decrease in net revenues from the Company's e-commerce channel, as well as the decrease in net revenues from the Company's call center and franchised stores, partially offset by an increase in net revenues from the Company's directly operated stores.
Net revenues from the Company's e-commerce channel were $4.german uniforms5 million in the fourth quarter of 2013, representing a decrease of 74.8% from $17.9 million in the fourth quarter of 2012. The decrease was primarily attributed to a decrease in the Company's sales on M18 after the website was re-launched as a brand-neutral, open platform operated by the Company's joint venture, Giosis Mecoxlane. The decrease in net revenues was partially offset by an increase in the Company's sales on independent e-commerce platforms, such as TMall and VIPshop.When anti vibration mounts are being used for in a chemical plant or refinery Household scissors they are exposed to environmental threats as well as corrosive material.
Net revenues from the call center were $12.7 million in the fourth quarter of 2013, representing a decrease of 12.7% from $14.5 million in the fourth quarter of 2012. The decrease was primarily attributed to a decline in orders placed through the call center as a result of the discontinuation of the Company's print catalog in the first quarter of 2013.The durability of the anti vibration mounts depends on knife sets kind of material used in its construction.