Zu Tang: Chinese online education is still in its infancy stage in the iceancestral Teng believes that China's online education is still in its infancy in the frozen stage. He analyzed from three levels. Most big companies do extend their business around and do the whole industry chain layout, in fact, no real perspective of the Internet to do education. Small companies either teaching or not understand, we are not substantive innovation, but 2015 Latest Nike Shoes there is no guarantee Jordan Spizike the full learning fundamentally possible. Public schools, private educational institutions, training institutions simply use the Internet as a tool, rather than relying on the Internet to change the original product support, service system, the introduction of online education product model and content is still off the beaten path. The following scene record:? Hello everyone, today the topic is relatively large, why is it called the ice-breaking trip later we will find one to two per week online education company's collapse of such a scenario. Online education concept fried hot, online education itself is not new, a dozen years ago, has already been started, and in the end what is the online education, online education opportunities where, today, the exchange of such a subject with you. A great opportunity: We know that there are air, can fly out. We can see, more than 30% of the population are the educational needs of the population, more than 30% of household income and expenditure will be spent on education, especially the education of children above; about 24 percent spent in extracurricular training, which is the commercial organization ; 2013 China's education market size of about 960 billion, but sales of all major educational institutions listed a total of about 400 million, including New Oriental, a large school such as educational institutions, there are at least 100 billion market is scattered throughout the country small institutions and individuals to erode, it is the capital and practitioners see opportunity. Third Wave - Internet impact on education, financial services and other traditional industries. From traditional media after the first, second impact on traditional business, Internet education and financial services sector currently represented by the beginning of the third Nike Air Max 90 HYP PRM shocks. A new play method have an impact on the industry, the impact in the end where? First, the industry generated a subversion, subversion is the first productive forces and production tools. In fact, throughout the education and training industry, which, we all know the real core of productivity can only be a teacher. At present the whole of traditional education inside, teacher productivity, teacher teaching tool like current role, he was standing on the podium, but not the biggest vested interests. The emergence of the Internet now makes the teacher from simple teaching tools to teaching professionals in order to get rid of independent schools and training institutions. In fact, teachers teach using the online platform is currently the largest in terms of revenue share may reach 70%. A whole education industry, which is the core of the production capacity, the participants are our customers. At present in the environment of Internet education, regardless of any age group, whether it is 12-18 years, 19-25 years, 26-35 years old, or 35 years of age, so many people to do the survey, we are slowly contact online education, or slowly accepted Internet education such a product, or that such a model. In such a process, the Internet education it actually breaks through the traditional dimension constraints, while online education product allows people to more freely according to their needs to arrange their own learning time and place. Meanwhile, beyond the more choices. For now, in a lot of categories of education which vocational skills training about 27 people inside, about 1 person, 27: 1 ratio participated in online education. School Curriculum 31 people inside one of English training 10 people inside one, PubMed 15 people inside have one, there are 17 people abroad for training a civil service exam training which the number of participants in online education over the next line education . Meanwhile, after the emergence of the Internet education With this new model, a new opportunity, the consumer habits will have to change. Students need teaching content closer to their own situation, taking into account their fundamental objective demand, should take into account the user's current level, money, time, less than the other factors. Rather than simply tell me what you're passively listening to what on OK. With such a low price or free mode, regardless of time constraints mode Internet space advantages, online education product will allow people to better choose the products they want, which is from the user's point of view, from the students' parents perspective. Just talked about another role reversal, it is the teacher's role change. Advent of Internet education platform, lowering the threshold for entrepreneurship teacher, the teacher as the primary productivity of the industry to reduce the cost of his access to business opportunities, access to opportunities to improve the future, it will change dramatically, the relationship between the teacher and agencies will produce changes, the original co-teachers and institutions is the employment relationship may be more partnerships in the future. This is after the future of the Internet education appeared before the teacher told agency into proportion. From a simple 10% to 30%, up to 70% are possible, simply speaking a lesson a lesson repeated retelling, to my record a video, go to the repeated harvest. The actual situation is like? Does not make money, not profit. After the investment boom of the past two years, and then after the market calm, calm consumers, will lead to a lot of online education company now gradually closed down. It has been acquired, directly to their own systems sold, what are some left over, which is the current situation. Why is there such a status quo? The problem? Core of online education is not to say that we are born to do it emphasizes education Internet education online education is the core, but the core of what education? Is the result. We believe that online education either live mode, recording and broadcasting mode, simply to say that there are many problems. But in fact, we can think of online education problems are in fact the appearance, in fact, what is the core issue? Online education is the core issue of no effect. If I am already third year, and I still have three months to the entrance, I may one day time can not be wasted, I ask you to online education platform here who can give me to solve such a problem, it is to learn the effect I want. Can you give me one so that I can mention points, or relatively poor which I respect, I can fill up, Nike Air Max 90 who can give consumers a clear answer. In fact, the core of many of the online education industry is in the process of consumption, but consumption is the result of the education sector, he wanted was a result. Students, what parents want? Good teacher, good teaching, good learning, good examination skills? In fact, these are also the appearance, in fact, not that he wanted was the pass and lifting points. Very simple, I am now 40, I want to get the level of 60 points, I have to sit through, or I am now 60, I want to mention 100 points, 90 points, it is that these things should not simply live , on-demand, online or ground. Just talk a lot, from large current environment, including participation in terms of practitioners, the entire online education in the frozen stage. Why? Most large companies doing business around their own extension, including Nike Air Presto Mens New Oriental, a good future, are doing business around their layout, New Oriental down to do good future in doing up and down are doing, we are doing a whole the layout of the industrial chain. But what really made distribution chain, with you to layout Internet education Nike Air Max 90 Current is not the same, if you do extend their business around it, in fact you still maintain the inertia of traditional education, the inertia of the traditional enterprise, but in the use of the Internet as a means of tool to do some expansion, in fact, no real perspective to the Internet to do education. Like the difference between hand-Q with the same micro-channel, micro-channel is a native mobile phone growing out of hand Q beginning a large amount, but the PC is trying to better implant in cell phones, the starting point is not the same , this is an issue of the Internet, everyone around its starting point to consider the issue. Small company: Many people do not understand education because education was to do the Internet, if you do not understand education, I do not know what students learn, how you doing Internet education, I think this is a joke. Recently, well-known listed companies CEO talking about, because we do not understand education, so we just do Internet education. If my sophomore student, I English abilities, I think a year and a half preparation, review, I want to read American Ivy, even if you do not understand this, how do you Internet education is absolutely a joke. My High School Students' English ability, I read Harvard, you should give me what products you even this is not clear, how do you educate? Whether it is the Internet or the ground, there are a lot of people do not know the ground Education High School students What products. Many industries still use factory-style offensive and defensive style mode, the Internet should change a lot, not just the lecture mode to move online, but to change a lot, change the whole industrial structure, change the play method. Now there are more public schools, for example, some private college, more public institutions have joined the Internet inside this big team, we actually still the same, simply use the Internet as a tool, rather than relying on the Internet to change the carrier the original product, service system, the introduction of product model and true online educational content. The original school, the teacher on the blackboard speech, and later we PPT lectures, now with the whiteboard, in fact, about the contents, object-oriented is the same as the target audience is the same, but the content of the composition in the form of lectures the way very big change, use of the Internet has changed the educational support, whether it is live, taped manner, or copy the contents of the lecture, you move the line called online education it? The answer is obviously 'NO'. What pain points ground education? In fact, the pain point ground of education for everyone in the learning process can be felt. It is simply not individualized. We have to analyze several dimensions. First, inequality of opportunity, and second, participation is not sufficient, the third is not timely exchange. These three points are the entire educational environment inside China is currently the biggest sticking point. Why do we say? Let's go to school when they are clearly in a class which 50 children, may be in the top 15, the first 10 children grades also, behind the 40 children IQ problem? Or are not smart? Actually not. That he may not fit the teacher about his teaching methods, right? The biggest problem of education ground is inequality of opportunity, the teaching method itself is a problem, then one Air Jordan 12 is not timely exchange, too normal. Participation is not sufficient, there is no way the students according to their needs mention to the teacher. The situation in the public schools is, in fact, similar businesses, we are talking about individualized, but it can really be individualized in fact very difficult, because the teacher has a teaching method of the teacher's questions difficult questions, such as marked level, then, there are seven stars, 8 stars, in the end what kind of training the students for questions, when to go to practice. Not every student one up for practice 7 star, 8-star title, but from 1-star, 2-star title beginning, which is called the individualized problems. Future in the end how to do? Or what future trends? Future trend is customer-oriented, future student-centered learning system will subvert factory-style education system. From now it experienced from the roll to the thousands of thousands of thousands of volumes, thousand people now answer the same subject, or even one thousand people answer questions are the same, the future may work from a class to one per person jobs, homework from teachers to find their own jobs, but from their class rank, grade ranking, to know their national ranking, from only own their own learning well, to know where the school is not good, why not learn , how to learn better. For example, a patient to the hospital, said a stomach ache, stomach ache is a symptom, stomach ache may be stomach problems, or there may be a cold. He appeared before the headache medicine head, feet hurt the disease; and now there is a headache but doctors feet, foot pain medicine head, the Internet to solve the problem which the goal is to solve these problems?. We are talking about the gap, how to better connect with the product, connected with the body, not a big data in many inside the industry, but the data is large. Everyone thinks big with big data data is one thing, but in fact completely different. From the student concerned, I give students to do a simple portrait, students have the basis of his ability, learning objectives, the pro forma period, normally speaking, I cross these points can provide me with a suitable product, this is customer-oriented way of the Internet. For example, my English 40 points, to reach 90 points, the pro forma period of three months; the other one is four months, this content is not the same. Now there are many training institutions, such as a sophomore physics course, this child mechanics no problems, the course of which two-thirds of the time talking about mechanics, his circuit in question, but only one-third of the time speaking circuit, in the end we are not in the customer-oriented? This requires the industry to consider. If you really use large data should be what kind of efficiency? In fact, the entire learning can monitor the whole record growth trajectory can, parents fully understand the students in the 'today' of learning outcomes and 'Yesterday,' the growth history. To analyze the process of students for students to understand themselves in different areas, different ages identity, do their own study of the target population in the same rank level. Today's learning and growth history yesterday by Roll Call online learning paths for students to learn the process of multi-dimensional data analysis of the state of the same students. For example, the city which everyone in the entrance, could test Tsinghua University is 650 points from that level you start to reach 650 points, you may have 10 places, you is how much the gap with others? In what ways have you gap with others? If use the online way, you are completely visible, with the number of poor people. Structure of content and knowledge sliced through in teaching speaking, teaching, training, test path and in the student base and target matching, achieve academic progress visualization, precise diagnostics training process is carried out, and provide a corresponding solution. If talking about the Internet education, there is a very important question is what is your Internet service? Service is the consumer, what you are selling? Is the product. Internet product design it how? Carrier has changed, your service form, content or use the traditional approach? In fact exactly the same. We practice a lot of conclusions drawn. First, you need to know to help the user choose what curriculum, for example, I now high school physics, I make which one, you help the user to choose what he should choose, but also tell the user how the election should be, this is the user's requirements. Future of the Internet under the so-called online and offline education? In fact not, the characteristics of students, the foundation for the line on the line for the line on the next line, it does not matter the online and offline. The first is to design product model to help users choose what, learn what questions to grasp the dimension of product attributes, he is face to face or mixed education, or online? Program is designed traditional model simple to apply, or the novel? or fun? while learning theory, skills or knowledge? There are more than N dimensions, there are times in the transverse axis of freedom, freedom of location, more than N parameters expense budget, time budget, the ability to start, end and other objectives, No matter what type of consumer, we put him in any dimension added to his adaptation of the product is right. For example, I have to learn lessons from Monday to Friday, how could there be time to organizations making up it? Some people just across geographies, and I wanted to listen to the teacher's lesson RDFZ in remote mountainous areas, I can only online, according to people product basis, objectives, consumer habits, spending power to him for his most important line under the matter online. Model distance: we can give the user to do a model, when attributes of the product with the starting point of the user's match, he is suitable for this product and teaching methods of teaching, this is the real Internet to solve the problem of ground education. Not simply to do a live, do a Q \u0026 A, do a Q \u0026 A meaningless, because you want a little break from the simple form of a closed loop is very difficult. But also to understand a problem, it is the design of teaching content, learning process design. He chose your product, based on the new play method to do two things, based on his ability to teach how to design, based on his learning how to design. If the user selects a product for him, it does not matter online or offline, for the line to do online, where appropriate line to do the next line. I provide based on his ability to target and time of such a product, the product modular, modular capability, the ability to provide different modules for him to reach the goal he wanted, because some children reach 60 points is enough, no need to reach 90 points, spend so much time, so much money. Some children geometric problems, or a problem with the equation, we have targeted to match for his learning modules. The next is to learn the design process: First select learning content, development of learning programs behind the study plan and then again, the entire process must continue to be evaluated constantly correction. Then back to reassess, re-learning, and then develop a learning plan, re-learning, re-evaluation. Because the whole process of learning paths, it is necessary to solve the problem is to learn what I fit? Second how I learn? Third I will not learn to practice the process of how to do? Normal terms, it does not matter in many disciplines inside the first practice after school or after the first training school in the exam process really want to solve how do I not? Who will give me solve the problem, which is the most important part of the learning process design, how through large data, how through structured content, structured data to help students learn to practice the process, or how to do the problems do not test in the process of learning, this is the most important. Future trends: Internet education core or core of the future of education, educational content, content not only includes lectures, exercises, including the play based on the new law, the new carrier manufacturing methods and new content. We often discuss the video should be 15 minutes, 30 minutes or should, or 60 minutes, in fact, it does not matter, as long as the appropriate user, you give him what type of length can be. Forced content is still the traditional teaching process and content 'king' platform to accelerate the transformation of a large number of tailor-made personalized education is an inevitable trend of online education is the inevitable ground education. The new industry ecosystem, the new model will gradually replace the old eco-old model, knowledge is free, the service is more valuable, the teaching profession from the role in place, facing re-shuffle the qualifications, job content and other aspects will be. Talk so much. Thank you! 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