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3 Words That Capture Citigroup 3 Words That Capture Citigroup Citigroup is now anenormouscompany.Its balancesheet homes roughly $2 trillion of assets.Yet the future of company can be summed up in three simple words. Citigroupceo michael corbat has laid out three key words that he believes are central to citigroup time for the top of the crowded banking landscape.He observed,"[G]He state of our firm often is very strong.Our regimen is well aligned with three dominant, potential secular trends:One, globalization;Two, urbanization;With three, digitization, the first area corbat identified was globalization a buzzword often thrown around in headlines and academic papers but with citigroup, this means concentrating its efforts in growing and creating nations versus the mature, developed economic climates. Of the four major banks in the world, citigroup has just about the most diverse asset base when considered on a global scale: Obtain:Company investor interaction. www.fhase.us While other banks focus their global presence, tricky related to their corporate or investment banking operations, and not those focused on foreign consumers.Acquire that bank of america has five main business lines, its credit card business banking, consumer marketplace services, that is when(Importance added)Global checking, global banks and loans, and global wealth investment employer.It is clear bank of america wishes to be a global bank, however not in exactly as citigroup does.Bank of america's desire to be global is more and far more concerned on companies, not organic. While citigroup is a various and global bank, it has had some significant hardships in 2013, specially in its consumer banking operations.Its consumer bank has seen its overall net income fall by 12% assessing the first nine months of this year to 2012.And regularions in korea, fat, key perils of being a truly global enterprise is there are very few times in which every economy of every country is operating at full steam.This pays to because the largest 150 cities represent 50% of the world's gross domestic product despite being home to only12% of the global population. This can be for citigroup because in its efforts to become truly global, it will tackle those efforts in a targeted manner, that will in turn bring down the costs required to do so.However he essentially noted,"[H]Igitization seriously isn't about websites and apps and other customer facing elements.[However it] The best clients, From website visitors to big institutions, Utilize our systems, The transition is under way.In economy is shown of 2012, only 22% of citi's customers had used its mobile banking platform in the earlier 30 days.In sept 2013, that score stood at 66%, a threefold turbocharge. It is not so difficult to see that our world is becoming more global, more city, plus more digital.While citigroup has a lot of room for enlarger in these three areas, if the bank can cash in on on these huge trends, it could lead to an explosion for both itself and its shareholders down the road. The single stock for 2014 There's a huge distinction between a good stock, and a stock that could make you rich.The motley fool's chief trading officer has selected his no.1 oem for 2014, And it's one of those stocks that forces you to rich.You can discover which stock it is in the special free report:, Just to access the report and just listen the name of this under the radar company. Fool factor patrick morris owns shares of bank of america.The motley fool can suggest Pandora Charms bank of america.The motley fool owns shares of bank of the country and citigroup.Try any of our foolish e-Zine services free for 30 days.We fools may not all hold any opinions, but we all assume that considering a diverse range of insights makes us better investors.The motley fool has a disclosure design.