DREAMS

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来る者は拒まず、去るものは追わず。


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Thu, November 17, 2005

ニコラス・ケージ  Nicholas Cage

テーマ:Flix

俺は結構ニコラス・ケージが好きだ。独特な演技が味を出している。


彼は フランシス フォード コッポラの甥で 高校中退後 中々売れなかった。


叔父のコネを使わなかった 苦労人だ。


最近ロスの寿司屋で知り合った韓国人系のウェートレスと結婚した。



今までは プレスリーの娘と、パトリシア・アーケットと結婚をしているので


これで三回目だ。  Great Job Man と応援したくなる。



彼のデビュー作はこれで、ほんの一瞬しか出ていない。ショーン・ペンもこの作品でデビューしている。

ソニー・ピクチャーズエンタテインメント
初体験リッジモント・ハイ コレクターズ・エディション


この映画のちょっと狂っている演技も大好きだ。デビッド・リンチ監督作品の中で一番これがお気に入り。

ユニバーサル・ピクチャーズ・ジャパン
ワイルド・アット・ハート

この映画は最高、ジョン・ウー監督作品で共演はトラボルタだ。これで彼の演技力がどれだけ高度なのかが解る。

ブエナビスタ・ホームエンターテイメント
フェイス/オフ 特別版


これは ブライアン・デパルマ監督作品で これも結構狂っている演技を見せている。この映画を見ると博報堂をクビになった俺を思い出してしまう。なぜか解らんが・・・

ブエナ・ビスタ・ホーム・エンターテイメント
スネーク・アイズ

不眠症の救急車の運転手を演じるこの作品はスコセッシ監督との映画。NYCが舞台ならやっぱスコッセシの右に出るものはいない (Spike Leeは2番目だな)

Paramount Studio
Bringing Out the Dead

でも俺が一番大好きなニックの作品はこれ、元売れっ子脚本化が わざと酒に溺れて死んでいく物語だ。俺にはこの気持ちがものすごく解る。

ジェネオン エンタテインメント
リービング・ラスベガス

Mon, November 14, 2005

Dead Presidents

テーマ:Hip Hop 4-LIFE

948086_l


jayz


俺はHip Hopが大好きだ。 俺の I Pod はHip Hopしか入ってない。


音楽ビジネスにクビを突っ込んでいた頃、色んなアーティストと一緒に仕事をした。


日本に招聘し、六本木を中心にライブをやっていた時代もあった。


今日はその内の2名の話をしていきたい。



Nasと知り合ったのは1993年の夏、丁度彼が Illmaticをレコーディングしていた最中だった。


その一年後には日本に連れてきた。当時彼はまだ19歳・・・・



Jay-Zと知り合ったのは1995年の5月21日、友達の DJ Premierの誕生パーティーをNYCでやった時、ステージで3曲歌ってもらった。当時彼は Carrier(キャリアー)、コカインをアトランタからブルックリンまで運ぶ仕事をしていた。



2001年の Summer Jamsの時、Jayが Nasを DIS(悪口を言うという意味)った頃から2人は長い BEEF(仲が悪く、お互い嫌っているという意味)の期間が続いた。でも最近和解して、今度2人でコラボレートすることが決まったが、俺は1995年にリリースされた下記の作品を超えるものは出来ないだろうと思っている。この曲を Jay-Zが DJ Premierの誕生日で歌った時、奴は20ドル札をステージ上から観客にバラまいていた。


Dead Presidentsは英語で現金のことを指すスラングだ


アメリカ紙幣は 


1ドル札が ジョージ・ワシントン大統領

5ドル札が リンカーン大統領

20ドル札が ジャクソン大統領

50ドル札が グラント大統領と


圧倒的に死んだ大統領が多い。


ちなみに みんなが欲しがる 100ドル札は ベンジャミン・フランクリンなので


ベンジャミンズというスラングで呼ばれている。


不良・Real Gangstazの定番だ。Nasはサンプルのみでの参加だが、これは本当に素晴らしい作品だ。


俺は辛い時にこの曲をよく聴いている。



Jay-Z    Dead Presidents (Part 1)



Nas sample
Presidents to represent me (Get money!)
I'm out for presidents to represent me (Get money!)
I'm out for presidents to represent me (Get money!)
I'm out for dead fuckin presidents to represent me (Whose...)

Jay-Z
Well I always spit that, wonderama shit, me and my conglomerate
shall remain anonymous, caught up in the finest shit
Live out my dreams, until my heart give out
Involved with cream, you know exactly what this shit's about
Fuck y'all mean? Handlin' since a teen I dish out
like the point guard off your favorite team without doubt
My life ain't rosy but I roll with it
My mind was fine until the dough hit it and told me that the mo' did it
And now it's kosher shit is so acidic
I blow a digit on a diamond in a minute but, no bitches
Watch how I'm walkin cause even the thoroughest niggas be knockin
tryin to strike a bargain hoping that they might get pardoned
Shit I'm involved with got me pins and needles
And my cerebral be's the wickedess evil thoughts that this martyr feed you
Feedback, in the game so deep fiends could catch ya
Freeze off my knee cap, can y'all believe that?
Got the city drinkin' Crystals, re'up the fee
Rappers goin' broke, tryin to keep up with me
My rise to riches surprised the bitches - think harder
You know this nigga, Jay-Z; Shawn Carter
G.S. the fuck up, dree-ess the fuck up
Watch me shine like a bright, lemme gets the fuck up
All rhymers forget it like Alzhiemers
Small timers, I said it, I'm addressin all dramas
Talk to me

Nas sample
I'm out for presidents to represent me (Get money!)
I'm out for presidents to represent me (Get money!)
I'm out for presidents to represent me (Get money!)
I'm out for dead fuckin presidents to represent me (Whose...)


Jay-Z
So sick of niggas, I want money like Cosby who wouldn't?
This' the kinda talk that make me think you probably ain't got no puddin'
Niggas got them kinda dreams from Jet
You in the streets nigga make your moves, get your mil'
Niggas'll coast in the SL but can't post bail
Niggas'll, roast a L but, scared to throw your toast, well
I'm here to tell niggas it ain't all swell
there's heaven, then there's hell niggas
One day your cruisin in your 7 next day your sweatin forgettin your lies
Alibis ain't matchin up, bullshit catchin up
Hit with the rico, they repo your vehico'
Everything was all good just a week ago
'Bout to start bitchin' ain't you? Ready to start snitchin' ain't you?
I'll forgive your weak ass, hustlin' just ain't you
Aside from the fast cars; honey's that shake they
ass at bars you know you wouldn't be involved
with the underworld dealers, carriers of mac-millers
East coast bodiers, west coast cap peelers
Little monkey niggas turn gorillas
Stopped in the station; filled up on octane
and now they not sane and not playin' that goes without sayin'
Slayin' day in and day out with money playin' and then they play you out
Tryin' to escape my own mind, lurkin' the enemy
Representin' infinite with presidencies, you know?

Nas sample
Dead fuckin presidents to represent me
Dead fuckin presidents to represent me
Dead fuckin presidents to represent me
Dead fuckin presidents to represent me

これはJay-Zのファーストアルバムで最高の作品だ


ただアルバムには上記の Pt Iでは無く、全く歌詞が異なる Pt 2が収録されている。


Pt 1は 12インチ、及び CDシングルでしか出ていない。

Jay-Z
Reasonable Doubt
Sat, November 12, 2005

Viral Marketing Concept

テーマ:Business

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.



Viral marketing is sometimes used to describe some sorts of Internet-based stealth marketing campaigns, including the use of blogs, seemingly amateur web sites, and other forms of astroturfing to create word of mouth for a new product or service. Often the ultimate goal of viral marketing campaigns is to generate media coverage via "offbeat" stories worth many times more than the campaigning company's advertising budget.



The term "viral advertising" refers to the idea that people will pass on and share cool and entertaining content; this is often sponsored by a brand, which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, images, and even text.



Viral marketing is popular because of the ease of executing the marketing campaign, relative low-cost (compared to direct mail), good targeting, and the high and rapid response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a low cost. The main weakness is that sometimes messages can look like e-mail spam and this creates the risk of damaging the brand. The 'from' and 'subject' lines then become very important in order to remedy this problem (Tell-A-Friend principle); for example, when sending a link or webpage, sometimes the subject line is "(Name of person here) thought you would like this page". The receiver will then recognize the name and know that it is not unsolicited.



The most difficult task for any company is to acquire and retain a large customer base, through the use of the internet and the effects of e-mail advertising the B2C efforts have a greater impact then many other tools of marketing. E-mail generates 15% of online sales in North America and is on the increase. Viral marketing is a technique that avoids the annoyance of spam mail; it encourages users of a specific product or service to tell a friend. This would be a positive word-of-mouth recommendation. One of the most successful perspectives found to achieve this customer base is the integrated marketing communication IMC perspective.



Background & History

The term viral marketing was originally coined by venture capitalist Steve Jurvetson in 1997 to describe Hotmail's email practice of appending advertising for themselves to outgoing mail from their users. The assumption is that if such an advertisement reaches a "susceptible" user, that user will become "infected" (i.e., sign up for an account) and can then go on to infect other susceptible users. As long as each infected user sends mail to more than one susceptible user on average (i.e., the basic reproductive rate is greater than one), standard results in epidemiology imply that the number of infected users will grow according to a logistic curve, whose initial segment appears exponential.


"Viral Fatigue", coined by Adam Salacuse of ALT TERRAIN in 2005, reflects waning consumer interest and lessening of pass-along rates of viral advertising videos/content due to overexposure to the medium/tactic.



Types of viral messages

  • Pass-along: A message which encourages the user to send the message to others. The crudest form of this is chain letters where a message at the bottom of the e-mail prompts the reader to forward the message. More effective are short, funny clips of video which people spontaniously forward. Many of these, such as the Cog (television commercial) from Honda began life as TV commercials and have since circulated on the web by word of mouth. The number of people reached in this way is often much greater than the number who viewed the original ad.

  • Incentivised viral: Offering rewards for providing someone's address. This can dramatically increase referrals. However, this is most effective when the offer requires another person to take action. Most online contests offer more chances of winning for each referral given; but when the referral must also participate in order for the first person to obtain that extra chance of winning, the chance that the referral participates is much greater.

  • Undercover: A viral message presented as a cool or unusual page, activity, or piece of news, without obvious incitements to link or pass-along. In Undercover Marketing, it is not immediately apparent that anything being marketed. Particular effort is made to make the discovery of the item seem spontanous and informal, to encourage natural memetic behavior. Outside world "clues", such as graffiti appearing in cities with key viral words, is often used to direct people to search out the presented "mystery". Because of the large amount of unusual and entertaining content on the internet, this can be the hardest type of viral to spot, especially as companies try to imitate the style and content of amateur websites and authentic underground movements.

  • "Edgy Gossip/Buzz marketing" ads or messages that create controversy by challenging the borders of taste or appropriateness. Discussion of the resulting controversy can be considered to generate buzz and word of mouth advertising. Prior to releasing a movie, some Hollywood movie stars get married, get divorced, or get arrested, or become involved in some controversy that directs conversational attention them. An example is the publicity campaign about the dubious love affair between Tom Cruise and Katie Holmes that came out just before each of them released a movie.

  • Anonymous matching services require each user to create a confidential list of friends and acquaintances they are interested in dating. A match only occurs if the object of their affection reciprocates by logging in and placing them on their own secret list; thus, each user has an incentive to get their crushes to visit the site. Most of these services allow users to email recipients anonymous messages informing them that an undisclosed person has a crush on them. On eCRUSH one system using this methodology, 20% of the email recipients start accounts of their own. A Business 2.0 article noted, "eCrush is intrinsically viral – hopeful romantics become eCrush marketers as they try to find out if their crushes return their ardor"

Methods of transmission

Transmission of viral marketing can occur in one of four ways:


  • Word of Web: Typing into a web-based form that converts that information into an e-mail, sends to recipients. An example of this is any article at MSNBC.com. In the article, there are links that encourage you to send to a friend; this brings you to a web-based form that you fill out, and this form converts all of the information to the recipient in an e-mail.

  • Word of E-Mail: The most common type: forwarding e-mails, such as jokes, quizzes and 'compromising' pictures.

  • Word of mouth

  • Word of IM: Perhaps the fastest-growing mode of transmission, hyperlinks are sent over instant messaging servers such as AIM, ICQ, MSN, Yahoo!, or Google IM. This method is popular with many young people who are arguably more likely to trust a link sent by a friend via IM than by that same friend through e-mail.

  • Reward for Referrals: Sometimes, the marketing company offers a reward for referring customers, encouraging you to use any of the above methods.

Barriers to viral marketing

  • Size: If viral content is a video clip or streaming video, it may be too large for the recipient to receive. However, newer technologies are eliminating this problem, as internet connections grow faster and e-mail inboxes become more capable of receiving large files.

  • Media Format: A viral marketing campaign will be unsuccessful if the message is in a format that most people can't use; for example if particular software is needed that is not widely used, then people will not be able to open or view the message.

  • Email Attachment: Many people receive viral marketing messages while at the office, and company anti-virus software or firewalls can prevent people from receiving or viewing such attachments.

  • Cumbersome Referral Mechanism: For a viral marketing campaign to be successful, it must be easy to use. For example, if the promotion is some sort of game or contest, then asking for referrals should be an option immediately after the game, not as a condition to play.

  • Sabotage: Especially in the case of Undercover style marketing campaigns, the discovery of the marketing nature of a popular campaign may cause the same social networks to inform people of the commercial intent of the meme, and promote a formal or informal boycott of the company or product in question.

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