Ali, Tencent, ocean staged three Shashui online music will 成最大赢家 text / crooked lines in the mobile Internet is like a fire, so that the Chinese economy will again boil. Compared to the hearts forever pain stock market and real estate, a large hot mobile Internet more exciting indeed, it almost broke most of the threshold limit, so that everything is fairer, more open, more spirit of sharing. The stock market and real estate but just to build a lot of virtually the whole society threshold. However, although the mobile Internet subversion and broke a lot of things, but it is still difficult to escape the \u0026 ldquo; Some places have lakes \u0026 rdquo; theorem.
So the next wave of the Internet, social software microblogging, micro letter, QQ even unfamiliar street hegemony in the world. Electricity supplier in hot pursuit Lynx Jingdong, Taobao, Cats and Dogs intensified. Venture wave of countless Internet companies put up the banner O2O crowded. Even the traditional companies have begun to cut their own implants \u0026 ldquo; \u0026 rdquo ;, try Internet genes into the second adolescence. Everything is so busy, the attendant capital is the mobile Internet stir crazy even more noise, always reveal a hint of exhaust hysterical cries mean. In an industry where there are rather strange, it is reasonable that it should be the Internet industry is quite an important part, but once they did not play quite calm also warming up in 2014, still is so gradual, and not be slow steady development. This is the online music industry. However, the industry does not calm calm behind changing. Seemingly calm online music industry has entered quietly into the most critical period. Man combat era ended, the online music Three killed, whether the situation had become was a smash hit of whale music complete decay, or be Baidu playing bad TTPlayer disappear overnight, the online music site seemingly calm surface, has undercurrents , staged scenes of the ups and downs of life and death drama. Development everywhere individual webmasters hills era to today's APP Commander period of change we see not only online music technology, but also the whole industry a significant upgrade to the extent of copyright. No background, no funds, wants a share of the online music industry inherent cake has been very difficult.
Explorer now the whole music industry, the early man operation mode can not about the war. Among them, the most important reason is that oceans, Tencent, Ali Big Three have eyes tightly locked here. And with the recent Cosplay Costumes music sites and APP's change of generation, the current total online music landscape has become clearer: Tencent QQ, led by music, mass user data support, online music has become the dominant party. And Ali ho throw lots of money to buy the shrimp music and everyday sounds, but also expose its huge ambitions for online music. The other, in the mobile terminal has a high number of users cool music, cool dog music also composed music and rainbow alliance, constitutes a current online music giant ocean music. Especially with the cool dog cool I merge alliance, although seemingly low-key, but still be a comparable drops fast, and 58 go to the market combined drama, nothing less than a profession earthquake. Two excellent musical products to the alliance, but also reflects the ocean of music and Tencent Ali hegemony determination. The rest, such as Baidu, Netease cloud music and A8's mediocre meters, etc. In recent years, the relative strength ratio of length has three behind, even more niche and become among secondary or tertiary echelon. IP constitute a large number of online music moat, paid music dawn fade? From the Big Three began to consciously large accumulation of exclusive IP begin, more and more accepted by the public awareness of copyright, or other companies limited by funding or user traffic, struggling to survive and even burst period, the Big Three have purchased a massive Music IP. And rely on these IP build a moat defensive lines in their products.
Because the state where the majority of online music product in the burn, and only rely on the traffic sources to sign enough of music copyright IP, users can have a more sustained and traffic. In the ocean of music, for example, before the merger, cool music and cool dog final fantasy wigs music, although has a huge traffic, but relatively speaking, the music itself has a much larger ocean of music copyright share, it has become a dominant force in the merger, and the success of among the competition with Tencent, Ali into a hierarchy. The IP is not just a moat to defend against other competitors to maintain their flow, more critical and important, to be able to have the IP may have realized. Then, when the three giants have a massive music IP, how to cash? Live music charge mode seems almost certain: that is music service charges and value-added service charges. Changes Eve, three musical giants who will be the real winner? According to publicly available data, in 2014 the scale of Chinese music industry has exceeded 270 billion yuan. However, because a large number of piracy, although every day to download music over the network more than two hundred million times, but did not get the genuine music should return, who should leveraging this fast BRIC, which benefits self-evident. However, try to pay for music, in the domestic market still no real winners.
Once three giant deep execution paid music service, its existing traffic and user retention inevitably be some impact. At the same time, users for quality and fluency of their music need to be paid with the start of the business generated by the more stringent requirements. Though there are difficulties, but the current environment is not as chaotic as in earlier years, copyright consciousness has begun to get more and more people's identity. Meanwhile, with the growing importance of online copyright, more and more services related to copyright will be progressively tightened. April 24, the National Copyright Administration Copyright Management Cosplay Costumes for sale Division at Chi Ke publicly vocal on the eve of World Intellectual Property Day, will further expand the scope of regulation, the spread of large-scale music site, network disk, APP to be regulated. State Copyright Bureau will strengthen the following aspects of music copyright protection: 1. to support the original, inspired music production and vitality. 2. Strengthening of music copyright protection, to create a favorable environment for development. 3. To strengthen international cooperation, let the music work related rights better protected in the world. This music has a massive IP of the Big Three, is tantamount to a major good news. Should large-scale expansion and three paid music service, for reshaping the original music position in the market will be a strong support.
Whether ocean, Tencent, Ali, which is equal to sailor moon wigs the entire music market as a way to make a contribution, but the biggest winners not only their entire music market and paying users is the winner. (Author crooked round after round, Feng color network founder, the Internet and technology circle depth observer, public ID: wonderful to think crooked) (edit / world network operators E \u0026 mdash; Linda, This article first appeared in the i world network operators, please indicate the author and the source.)