Facebook acquisition of mobile application development tools to Parse, enter new business areas - Paying tools and mobile application development services! Facebook just acquired Parse, which means that they will officially enter into a new business area: a payment instrument and mobile application development services. This mobile backend Facebook just acquired start-up companies (the industry to the service referred to as mBaaS) reportedly spent a total of at least $ 85 million. In fact, Parse for the acquisition did not make specific comments. Facebook Parse the acquisition value is its value: Parse is not an operating system, but it is the best choice for Facebook for Android and iOS operating systems. Parse was established about two years ago, the company was originally developed by a group of experienced staff and YC Google Business Incubator (Y Combinator) alumni founded, they jointly developed a series of mobile developers valuable back-end tools. Start, Parse put this back-end service called 'Heroku', the service was soon called YC Business Incubator far one of the best selling products in the Salesforce.com, sales reached $ 212 million. Storing data in the service department to help mobile developers in the cloud, managing landed identification, handling push information, and run custom code in the cloud.
Facebook is through a very intense competition it won the acquisition, because in Silicon Valley, there are many potential buyers are interested Parse's. Parse co-founder and CEO of IIya Sukhar he said they were buying many who eventually chose Facebook, because its corporate culture and Parse fit. 'We and many companies have had exchanges, but and Facebook compared to those companies could not get us excited.' He said in an interview with reporters. Why should resolve? Facebook is a big boost in mobile development is more relevant than ever. It does not have its own mobile phone operating systems, such as Apple or Google. It does not make its own device. Rather, it is a level of social and identity layer across thousands of iOS and Android applications, deep custom integrated device by the hardware manufacturers such as HTC, in its latest projects, home. In this sense, Facebook's mobile developers probative value in other ways. Facebook integration allows users to add friends viscous applications, this company's mobile app install ads help developers get new users. Why acquired Parse it? Facebook's move is clearly very wants to prove his worth in the field of mobile development. Although they do not like to have their own mobile operating systems such as Apple and Google, not even their own brand of hardware. However, Facebook has become the social hub for many mobile applications, they also achieved cooperation and hardware manufacturers, such as custom integration according to HTC's recent launch of a personalized Facebook Home. From this perspective, Facebook for mobile developers, has another value.
Facebook integration of a series of actions will make the application more closely bind the user and friends, and the company installed a mobile App advertising services application can also help developers quickly locate new users. Today, through the acquisition of Parse, Facebook will have the ability to provide back-end services, such as data storage, information push, and user management. For Facebook, it will become a new revenue stream, they did not change the original company Parse 'free trial' revenue model. Parse The company now has more than 60,000 App application client, and the number of developers have 60,000 people who are trying to make the top 10% of customers profitable. 'For a long time we consider the issue of the acquisition of Parse, which we believe is conducive to consolidating the strength of Facebook several service products,' Facebook director of product management Doug Purdy said, 'Since 2007, Facebook has formed a platform on identity mechanism, but in the past six months, we have been thinking about how to make an application to achieve its commercial value. 'He added,' Developers need to provide the best experience to do some infrastructure work, Parse is the best choose because they have done a lot final fantasy wigs of effort in upgrading and operation of the application. 'Prior to this acquisition, Parse has raised $ 7 million financing, investment companies and investors are including Ignition Partners, Start Fund, Google Ventures, Menlo Ventures , SV Angel, Data Collective, Yuri Milner, Aaron Iba, Garry Tan, Justin Kan, Chris Fanini, Sean Knapp, Don Dodge and David Rusenko. Parse for users, the company that all the applications will not be affected, developers no need to integrate Facebook, and they Parse signed contracts will not be affected.
Parse implementing a free trial mode, the minimum paid version for $ 199, and its enterprise-class version of the price usually required depending on business outcome of the negotiations. In the long run, through tighter integration and development in the field of mobile, Facebook will be more consolidation in which third-party applications, and their respective advertising business will increase. At the same time, Facebook will directly benefit from the service subscriber Parse place. Today, in the era of mobile applications to flourish, Cosplay Costumes for sale it might well be a new opportunity for Facebook. A statement from Parse co-founder Sukhar of: Parse in just two years, from the initial prototype became the rough applications today provide services to millions of consumers, the road to go very hard. We get a lot of world-renowned brands and well-known software development experts praise and recognition. This is a very happy thing. Therefore, we have been nose to the grindstone, take every step and think about how the next goal to become the leading mobile application platform. Today, we are very pleased to announce the latest collaboration Parse with Facebook. Of course, please be assured, Parse after the acquisition Facebook, will not disappear, but will get better. The partnership with Facebook, has very important significance.
We will strive to create the ideal platform for developers. We believe this is the right decision. We look forward to a new future Parse have here is Facebook's director of product management Doug Purdy statement:! Last week, we held the first mobile Developers Conference, we introduced several new products to help mobile developers and integration of the Facebook platform. Today, after our acquisition Parse, I think I can more easily build cooperation platform for mobile applications and Facebook after us. Parse is a cloud-based platform that provides scalable, cross-platform development services and tools. By integrating Parse, we hope sailor moon wigs to enable developers to quickly build applications across mobile platforms and devices.
Parse has the ability to do this, so that developers reduce the complexity of managing the program to focus more on the design of the user experience. We have worked closely Parse team for some time, during which we see the importance of their solutions and platform developers. We will not change this, and will continue to offer Cosplay Costumes their products and services. Via TC