Thai flute washing Sequoia $ ten million B round of financing: 30 days alone jumped three times the amount of Internet law news today, washing laundry category O2O Thai flute online companies to obtain financing from the Sequoia Capital lead investor of $ ten million B round. In July, the Thai flute get washed ten million yuan RMB Wo origin A round of financing. Washing Thai flute was founded in 2012, is an online cleaning services company, and 24 child free pick clothes, valet service. The user simply by the phone APP single reservation, you can enjoy online laundry, washing shoes, wash bag, toiletries luxury home cleaning supplies and other one-stop service, and autonomously arrange pick-up time to send clothing, washed payment.
Currently, washing Thai flute mainly in business in Shanghai, founder Jazon field is a serial entrepreneur, who founded Bain advertising, P2P lending platform Haha loans, his team of consultants are currently three people, including his angel investors 23Seed founder Dan Shi Ji, former CEO of Yahoo Kimo He Ying Qi. Faced with fierce competition, Jazon field revealed through a pilot last year in Shanghai, the model has been relatively mature, in terms of washing quality and on-site service are precipitated good quality and experience to achieve rapid replication in other cities and expansion After B round of financing, washing Thai flute has accelerated the pace of the other into a second-tier cities. Washed by traditional Thai flute originally pages and 400 telephone communication with customers, but also opened a micro letter, but has been tepid. Until it developed a App, the situation suddenly reversed, less than 30 days time, the order volume increased by over three times. In fact, the Thai flute washing App nothing terrible secret, it's very simple, single-function voice only under, but at this point, it captures the user pain points, and efforts to achieve the ultimate. The App also confirms the \u0026 ldquo; less is more \u0026 rdquo; product development philosophy, sometimes dazzling function is not necessarily the best for the best. Jazon field who contribute to i horse washing Thai flute in about 30 days so that orders jumped three times the amount of experience behind it, let's look again. Text / Jazon field I would like to talk about my own experience with the Internet at the view. Our company is doing on the big Internet companies are not willing to do the dirty work: Online laundry. Our product was originally called the Thai flute net, after the launch of App washing Thai flute called. App allows single volume growth of our company how much this number will make a lot of people surprised:? 300% and more, all home users, less than 30 days. Thai flute network technology before how backward, out of fear the Internet who joke. We rely on a few pages and 400 calls. Later, we grow a little bit, follow the trend to make a micro-channel client. Daily volume of more than 300 orders. This data may seem small, but has allowed us to become Shanghai and even the country's largest online company a laundry. Of course, Shanghai also our family only child.
But I have always felt that these methods are also less convenient. I want the user to get up every morning the first thing is washing Thai flute think. This requires that I have to have its own platform, so we did a Thai flute washing App, the next there are now more than 1,000 orders. We all know that the Internet company boastful. A few days ago, there is an Internet child exposed the lie big game people say all kinds of operational data, financial data inflated. Our data is absolutely true, something I will not tell you, but do not lie. To do this APP, I spend 30 seconds to make a decision, in my colleague seems very bold decision, that is, cut off other channels, web pages, micro-channel, 400 calls are not, specializing App. I never doubted that decision, but my colleagues and investors worry:? How do decline in the next few days alone, the amount of a sudden drop in orders after the other regional channels cut. I was scared, but not Lost Souls. I watched a stable situation. Who did not expect that, after a few days App downloads straight up. More than 10 days in a row to keep the next day, 1,000 more than a single record highs. Facts have proved that only took 30 seconds of the decision is correct. Quickly make decisions within that 30 seconds is not racking our brains suddenly came to mind. It is based on the understanding of human nature. People lazy, then enjoyed the convenience will not use complex. For example, after the introduction of micro-channel voice, no one wants to type, are willing to direct mouth he said. I'm a typical example, before I finished eating, I will find a friend to go around to play with. Now I just sat there after dinner, in the micro-channel with friends, talk about gossip. I grew up a few pounds of meat, always sit with now can not get away. Another person is very simple, that is to say, people have path dependence. More channels, orders will increase, but will distract the user stickiness becomes worse. More importantly, web pages, 400 telephone is difficult for users to share. An office as long as a person open a Web page or write down the phone number on it, then run out off, forgotten. If it is a App, that user will download a per person, but also easy to share with friends. Of course, my idea a little chicken thief. Micro-channel single problem is to typing, very troublesome. Of course, there are strategic considerations behind me said. From the company's point of view, of course, to save energy and effort in. I used to look at the data, we need to open a few back, but also samurai champloo cosplay to find someone to statistical data for each platform. No money spent on the knife-edge. Money also to the province. Users through the micro letter, phone orders, when to keep customer service consulting twenty-three minutes.
A customer service one hour to process up to 15-20 clients. App with a reduction of 4/5 of our customer service. Also let customer to hear something relayed to delivery staff is very easy to make mistakes, we planted fall in it. That's why I'm almost only App a ton output channels. Entrepreneurship is to be the home of the resurrection. I do not believe an entrepreneur is not even not have the courage, but I do not advocate foolhardy. Rely on the wisdom to make the product, with a sense of user needs to do the same by the product. Now a lot of people do go out to rely on social App. App's role is not to waste the customer's time-saving efficiency for users. In particular, we do this laundry business, since customers are reluctant to own laundry, they were reluctant to wash clothes to shop around to why he would waste time writing a review, in which blind people to chat with? So much function do not bother looking at it? It's not to the customer clogging it? So we have this App, from design to final shape, even after all only a single function voice under. When we design, it is anti-social. I would also like to talk about now rotten Internet thinking. Many people think the Internet to sell to sell things is the Internet thinking. What thinking? Thinking is to + do, a lot of people say that the Internet time his thinking, not with the mind to think. I think the Internet thinking there must be two things: First, the Internet of things there is to do cosplay costumes for sale things to the extreme, we are doing is App?. Since the client can say against App matter, why let a user typing orders? Second, there is no Internet-based corporate management.
Some Internet companies often let users sign a pile of paper slips, which with traditional enterprises What is the difference? Finishing the report list when looking from a lot of paper inside. Paperless is the Internet thinking. Our App, designed to cut the time the user signing session, all data through the App. So whether I was in Shanghai Changning District, or Chongqing, Beijing and make the market, you can always see the line of cases in the rear. Entrepreneurship is a war, you do not see in front of the rear headquarters circumstances, it is only waiting to get you shot. Back I said earlier, not micro-channel is a question of strategic considerations. Many people think that good micro-channel platform, do the above marketing, selling things on top, on top of business. To me, the micro-channel is a channel, a small business point of hundreds of small flow was okay, big business would be difficult to do tens of thousands of traffic. As a micro-channel marketing platform does not work, when we smashed through the micro-channel wide point on 100,000 to do marketing, it is of no avail. Moreover, the micro-channel is really a non-use positions can not do, it has the fire going? Micro-channel hottest time, nor the most prosperous time microblogging so beautiful. But look at microblogging live now become what? Micro-channel heat while maintaining long? Original microblogging, those who Taobao shop, now how? Little money, go to the Lynx shop. A little money, and only moved to other platforms. A little more time, he died. Really, he died. I want to say, on the Internet recognize godfather, that is not a lucrative business. Public comment, Jingdong, is the name Tencent diversion Guizhu Yi was cooperation with Tencent. Results Tencent to how much traffic they bring it? I do is limited. And I have a point of view, it is not to rely on a large platform, is the only laundry solve a user need to achieve the ultimate in on this point. To me, in order to expand, only to become the entrance. Someone told me that the laundry is a small business, but small businesses may also be bigger. Uber fairy tail cosplay first to do carpool, not a small business, it is now close to $ 20 billion valuation of the users I imagine the scene:?! User up in the morning, open the App, facing the App said: I want the laundry and washing Thai flute of home delivery staff Take clothes. As long as the user wants Laundry, immediately thought of washing Thai flute. I'll do a tool to make an entrance. To provide users with the best experience to the user save time. I think this is the real Internet thinking. This article i dark horse All rights reserved Please indicate the source, tort reserved.