The creative principle AngryBirds Life is like 'angry bird', every time you fail, there are always a few pigs in a laugh. 'Angry Birds' The most important principle is that a good game great importance to the core gameplay mechanisms to ensure the game experience pleasing. Text / writer in the cosplay costumes for sale history of the game and our nation's fastest growing game: 'angry bird' (Angry Birds), download 500 million times a year, swept the globe. In November, the Finnish mobile game developer Rovio company said that since December 11, 2009 release, less than two years, Angry Birds downloaded 500 million times, more than any game before. Rovio's next goal is to enable users on all platforms versions of Angry Birds reach 1 billion sum.
Rovio marketing director Peter Vesterbacka in TechCrunch Disrupt Beijing General Assembly that China has become the world's second largest market for Angry Birds downloads in China more than 50 million times, and is expected to reach 100 million by the end of this year. At 11:00 on November 11, Angry Birds theme of the world's first retail store opened in Helsinki, and plans to "dragon ball z wigs " open retail stores in China next year. Derivatives 40% of the company's revenue comes from Rovio Angry Birds, and sell about one million T-shirts and one million plush toys per month. Prototyping and low-key developer Jaakko Lisalo resolve the success of Angry Birds emotional factors, factors platform, publishers factors, usability factors, and achievement factors. He believes that 'a good game designers need to give the game whole-heartedly and soul, a game's core philosophy is to work can not copy any cottage in place.' '' Angry bird 'role is extremely important, I think the role than The game itself is more critical. Of course, if there is no game, no one will know these birds, but after that the game became popular, the role is to establish the key elements of the brand. 'Speaking of high-profile Peter Vesterbacka Angry Birds, almost no one does not know whether wherever I will wear a scarlet bird pullovers, known as 'clearance Condor,' the Peter Vesterbacka. He basically as a spokesperson has Angry Birds concept and image spread all over the world, but also because of the super Angry Birds in global influence, high-profile Peter Vesterbacka was named 'Time' magazine world's 100 most influential people one, ranked seventh. Whether rumor or entertainment Rovio listed company (not just a game company) brand positioning and Peter Vesterbacka basically preached sermons related. Some commentators believe that Angry Birds Nintendo Legend 'Legend of Zelda' as the effect can become a pop culture, and he also believes that walking is probably the Disney Rovio route. He talked about his idol: 'If Walt Disney were still alive today, he would follow the trend of iPhone game development.'
At least 10 million downloads in the idea, Angry Birds are planning seems not only listed but to establish an entertainment empire (to the game as the core to expand), although Rovio delays in introducing new products attracted a lot of questions. He believes in the Nokia World Rovio can launch accordance Super Mario Bro (Super Mario Bros.) practices Mario Galaxy, Mario Kart form to improve the product line. Angry Birds effect the biggest suspense is that now users and developers concerned about who will become the next Angry Birds. Jaakko Lisalo understated and Angry Birds infinite beauty and high-profile compared to Peter Vesterbacka, Angry Birds prototyping and developer Jaakko Lisalo may not be so well known. Last year, Rovio CEO Mikael Hed Rovio product planning at once on an interview mentions a game designer Jaakko Iisalo, and he also referred to the Jaakko Lisalo birds produced prototypes, building blocks and other aspects of the later produced as early as in Angry Birds Impact. Until recently, the man behind the Next Gen on the depth excavation, to make the public image of Jaakko Lisalo further perfected. Information on the Linkedin Finland, he graduated from the University of Helsinki, in Katharsis, Fonecta and Rovio Mobile have industry experience, is Angry Birds, Angry Birds Seasons and Angry Birds Rio's Lead Designer (chief designer). Jaakko Lisalo began his career in audio production, and later transferred to game development. 'Rovio at that time have not much money is left, can only do a game. I made a birdie themed concept map, the result being a studio all welcome. We hope to minimize the project risk, so they are oriented to the needs of users. later found 2D physics game is very popular at the time, the kind of "dragon ball z wigs " game the object emitted into the air is being touted, we decided to make this style of game, the team members Birds like the image of the implant where. 'one influenced countless game developers and players game ideas born. Jaakko Lisalo to resolve the emotional factors of Jaakko Lisalo of Angry Birds have a good game concept: good game designers need to give the game whole-heartedly and soul, a game's core philosophy is to work can not copy any cottage in place.
This and similar Chillingo's Joe Wee, who think the game on the user's emotional control is critical to the success of the game. Michael Heald also believe that the basic features of an outstanding game character is the ability to immediately cause emotional resonance. Shadow Physics developer Steve Swink standards on the quality of the game on the final standard also think how much money is not a game, but it touched the lives of many people, it is difficult to estimate (in fact can not affect people's game on concern there will be benefits). This sentence seems Angry Birds can be applied in the body, whether it is the new generation of Super Mario, Mickey Mouse or Snoopy, can be used to praise those who have been using. Not about emotional factors, in the case of a game player facing multiple options may always face the problem of loss. Platform factors released during that time Angry Birds, Rovio can come to the fore, it was identified as a match for the Apple touch-screen requirements.
Graeme Devine from former Apple engineer broke the news that Apple's mobile products from the outset as a super strategy game, he felt that Apple is to understand the game industry (from now on iOS and Android devices impact the handheld game market to see is indeed the case, Newzoo has issued It reported that Apple has the strength and the Nintendo DS-DSI, Sony PSP game market to compete globally). He believes that anyone who wants to Apple's App Store successful game in the premise that the game must be set according to the specific features of the iPhone (and now also for the iPad feature set). Although publishers have begun to factor was the spread of the distribution strategy Chillingo dissatisfied (release hundreds of games), has been published once from each game are highly anticipated height (such as Angry Birds or Cut The Rope) downgraded general game publishers (the sum of the number of issued almost Gameloft and EA Mobile's). But all this does not deny the efficacy of Angry Birds Chillingo (even Chillingo later acquired by EA, Rovio Angry Birds recovered in addition to game publishing rights), and now Angry Birds version is still downloading data stunning top game. Angry Birds success may be attributed to some element of luck, such as Finland lucky to be App Store version of the top game and become Apple's case recommended skier Anja Parson, TV star Conan O Brien and other recommended on television. s,But overall Chillingo push in both user resource media resources and platform resources and operational maturity is deep yet it was the wish of the plight of Rovio, also publisher of professionals in the industry may be more skilled, more adapt rules. Usability factor in the level of ease of use, the first concern is the core mechanism. Jaakko Lisalo The concept of the game set up abnormal pure, while the birds are ready to go, there are a variety of barrier side is hiding the pig, and the players have to do is make a preferred embodiment of the disposition of each little pig That is a success. If you need extended, then we can call this mode is called Clear theory, that the players because they can not tolerate disorder or chaos and gain control, John Romero said that this clear or confusing way to solve two key game design One of the elements (Another classic application is the Bejeweled). Next we divided into three levels to resolve Jaakko Lisalo intent in the game: bird shape and color products, as well as stretching the screen may parabolic curve. The first is a bird shape and color products. Players in the course of the game can easily understand the different birds have shape differences, differences in color differences and function on (such as the blue bird can be divided into three, yellow birds can be accelerated in the air, including the latest addition to the Orange Bird). Players or visually impaired people are new to this distinction even be able to freely control the game and have fun. The second possibility is to draw pictures. For the players love Angry Birds is concerned, drawing interface can effectively help catapult them to confirm the route and the preset target. The third is a parabolic curve. Played the game might have an intuitive feeling, every bird after launch will leave a virtual track in the picture, it said that this feature allows the player to the next attempt on the last delivery situation is corrected and ultimately ensure that players in the game have a better achievement capture. Some people think that Angry Birds achievement factor of sound is a plus links, but in fact the sound Angry Birds is not ideal, the ideal level is the real achievement system settings. As an example, play Angry Birds Rio players get a star and an extremely low number of such fractional clearance model does not meet the player's psychological expectations. Achievement system brought the players goal-setting drive better handling and distribution of preferred its own resources (such as the number of birds only), more research on parabolic route and the final result, which can lead to technical pursuit Players returning to the game itself continually to (the players psychological suggestion and action incentive).