O2O Evolution: Achievements innovation spillover effect i dark horse: sky map Capital founding partner Feng Weidong: O2O final first talked about is an idea, followed by a reception tool. We think the traditional electricity supplier for the O2O create what kind of artistic product, the electricity supplier spilled product is the last one hundred meters of demand. 1, O2O technology in the end how use it? We used to use it to improve every process environment, make use of more smoothly, or subversive consider these links is not to abandon, which involves O2O as a strategic and tactical applications. 2, prosperous one species to the next species created living conditions, a commercial area to another commercial areas and demand the creation of a technology. Our Internet technology to solve the problem of breakdown in communications, and finally have spilled another area. 3, we think the traditional electricity supplier for the O2O create what kind of artistic product, the electricity supplier spilled product is the last one hundred meters of demand. 4, talked about O2O final first is an idea, followed by a reception tool. 5. The competition is ultimately what competition? ABC's competing brands, we believe the ultimate battle of competition is the customer mind, competing units or brands.
The following products are in transit O2O Feng Weidong large gathering of the speech: As an investor, I O2O spectator, I do a bigger title. We see dinosaurs dominate the world, mankind is still a mammal, shivering at the foot of the dinosaur, but now we can only see the dinosaur fossils in the museum. I first talk about the evolution of information links, start from the origin of life, the first time information to achieve a connection between DNA and proteins, this time is the origin of life. The second is to achieve a chemical connection and chemical signals between cells, resulting in a multi-cellular organisms. From this time the division of cells, some do digest, movement, feeling some "dead or alive cosplay costumes " do, some do coordination, it is this coordination had another huge driving force, is the birth of the nervous system. This time there has been higher animals, the evolution of the nervous system, they began their own until a central nervous system, the brain appears three end the human era. He began to accelerate human evolution, so that information from text appears between people achieve more mass transfer, resulting in the accumulation of knowledge, represents the birth of civilization.
The next milestone event is the appearance of electromagnetic connection, the first telegraph, radio, television and the emergence of mobile phones, on behalf of the human race to enter the information society. Next, enter the Internet age, and people, including and connections, was turned into at any time online, become a completely different life forms. We O2O business is new business species, we see this picture can think of it? Sea trout upstream of thousands of kilometers, half are waiting to eat their bears. We think these salmon can spawn in the middle of it? Gene told he can not, we must return to a designated place, if you communicate, and their offspring in the ocean can be naruto cosplay costumes for sale the case, would not return to spawning grounds. In fact, when they can not be up, looking for a small bay nearby can complete reproduction. But there are huge huge price gains in large-scale gene can accelerate the evolutionary flow. Next look at the separation of production and consumption, I just look at a fruit industry, picking the fruit from the trees in the past ate, home-grown fruit can be eaten themselves, their species have had this season, no no. But with the division of production and consumption, 365 days you can eat fruit for all seasons, at the expense of fruit wholesalers and growers, buyers and origin wholesale to retail and consumer, logistics service providers and information service providers, etc. and so on, including the provision of insurance and working capital loans, and so on. We get the benefits of specialization, division of labor benefit all walks of life, like, the price is transaction costs.
Because of the huge transaction costs, it brought numerous opportunities subversive, or this picture. Challenger may challenge a variety of ways, you can put this information on the environment as a connection. O2O technology in the end how use it? We used to use it to improve every process environment, make use of more smoothly, or subversive consider these links is not to abandon, which involves O2O as a strategic and tactical applications. Strategy is to do things more smoothly, in fact, the electricity supplier to subvert the existing links do not do it, to do with the new link. Subversion understanding of innovation is very thorough, but as a business how to deal with innovation links to relate to internal innovation and external innovation. Innovation is the internal self-subversion, or else waiting for external innovation subvert their own. Own or as an external innovation subvert a traditional industry, I want you to remember when it comes to the law of evolution overflow, resulting in bare rocks from after the quake. Then lichens cover up, then go up the moss, grass up, shrub up, when the soil thick shrub up, and finally the man came with a logging tool. So prosperous one species to the next species created living conditions, a commercial area to another commercial areas and demand the creation of a technology.
Our Internet technology to solve the problem of breakdown in communications, and finally have spilled another area. We look at the evolution of the electricity supplier, electricity supplier overflow integrated product driven vertical electric providers, Liu Qiang Dong said categorically that he was a vertical electric providers are dead, but now whether it is the only product, Brewmaster net profit than it first. So we understand that the future trend is the current trend to create a kind of artistic products of survival depend on the artistic product, you'll catch in the air. So spending habits, logistics, payment and so on, resulting in every single category, apparel categories become very large, one by one vertical electric provider came out, so we called category differentiation. Industry, which likes to call brand electric providers and vertical electric providers. We think the traditional electricity supplier for the O2O create what kind of artistic product, we hope to go back and think. Then talk about the sky map portfolio companies called Courier is easy, it is the image of the product. Electricity supplier spilled product is the last one hundred meters of the demand, property management immediately when collecting piles and so forth. Some electricity providers began to yourself, Jingdong dry stream cabinet like. But Jingdong logistics cabinet SF certainly do not, so all signed a strategic agreement with them. Spilled product is strong enough, a strong pain points, the year that tens of thousands of points. However, there are two-way courier easily city logistics and Relay, to the final few kilometers, a courier sent home to go back when returning empty, if there is a courier APP all the more easy to connect up. There are more community services, such as banks put the cabinet into a service terminal and so on. We then look at fresh O2O practice in front of a very long chain saw fruit in circulation. Such a fresh do what is it? Direct allows users to order directly on the phone or terminal, fresh from the farm to the enterprise directly to the user, the chain is very long. Traditional electricity supplier overflow product online shopping has become a habit, transaction costs are getting lower and lower, which poses a problem, the less the line shopping more uneconomical, so that the electricity supplier to other non-fresh do very well up, fresh became a sore point, and out of a trip to buy so little. We see a lot of fresh electricity business practice is based on the traditional electricity supplier cosplay costumes for sale logistics, fragmented and wrap logistics, or a single to send a single. The companies do it is the first day concentrated under a single night, the next day before eight complete focus to the cabinet, and then re-add assets stored, then made a choice and focus, in the more developed second-tier cities started. Core here is beginning to think about the logistics of a care home is not the traditional way, only to the cabinet, starting with their own cabinets. Later courier would not have made himself easily, quickly staking a. This is an entrepreneur to my plan, I want all of our businesses installed transmitters, so that all customers install on his APP, the navigation process businesses can push ads, you can buy hardware or advertising revenue, I think very good. But the problem is chicken or the egg, if you do not have a lot of APP, the user has installed, install your business Why this? No business equipment, then why users to install your APP? Unless you have super milk Dad, there are billions to make you burn. So we do not find something platform to address the single-user pain points can. Use your parking lot looking for cars, very painful. Sometimes ten minutes to find half an hour, remember floor even worse. If the transmitter installed in the car, allowing users to download that they can find. So that more businesses into the, if not in accordance with the laws of overflow, then we must do the thinking businesses a platform, or can become O2O washing, Cherry probably would not have died. If you have the APP, the car wash shop came to open the door, had washed it installed. O2O final first talked about is an idea, followed by a reception tool. The nature of competition is not going to change, salmon face competition bear it? No, for a male salmon is real opponent is the other male salmon. For a business is the same, after the final technology diffusion, and after all spend the early landing Taobao really get traffic advantage. Amoy brand ultimately not become the Amoy brand, the rapid development of the line up to replace them. Competition is ultimately what competition? ABC's competing brands, we believe the ultimate battle of competition is the customer mind, competing units or brands. This article is reprinted with permission transit network products