Tsinghua University Professor Cai Linning: the supply chain as a link, O2O opportunities, risks and challenges First Financial Daily and the support of Ali Baba, Tsinghua EMBA North Carolina under, O2O combat training camp Beijing Summit on July 17, 2014, held at Tsinghua University auditorium. Tsinghua University Professor Cai Linning from the traditional supply chain, this paper analyzes the opportunities brought O2O, risks and challenges. The following clinical professor of Tsinghua University Cai Ning site Share Record: My main concern is for the companies to do some of the supply chain strategy, more traditional companies will stand to think about some of the problems.
Today, I wanted to from the perspective of supply chain at O2O. For O2O understanding, I think it's a low-tech and high-tech fusion. Turning low-tech, traditional companies may not have a high-tech place, and now it needs together with the high-tech fusion and micro letter to, and CRM to fusion. Another fusion I think the main thing is to get through the supply chain, traditional enterprises and emerging companies how their supply chain should be opened up, I would like to look at the situation from several companies. First, from the electricity supplier point of view. Everyone will think it comes to the electricity supplier of Alibaba, foreign electricity suppliers to think of the Amazon. Why did he succeed? I think mainly from several aspects. The first point relied on his client's experience, that is, a key payment. Amazon launched a bond payment, your credit card web presence, he was to "dragon ball z wigs " protect your safety, for you to resolve pay. A bond payment is still the Amazon a patent product. Another is from the Amazon another experience that for logistics experience. In the past ten years, Amazon has invested 13.9 billion US dollars for his storage systems. It was his order fulfillment center in Virginia recently completed, this $ 13.9 billion from an operating DC let Amazon's customer logistics companies to complete business experience, turned into FC era, more emphasis on the implementation status of orders, execution integration, on Like his pay as a key. We took EMBA team just went to America to study, go to Amazon's experience center experience their 6.0 model is how it works. This situation has been challenged, that is the challenge from Google, Google has invested $ 500 million, it sounds like the money is not great, but neither big nor small Amazon, difficult subject.
Amazon has always been his Gold Member Service two days delivery logistics experience to perform such a vital part of his complete experience, but such a complete experience to be Google challenge. Google come up with 500 million in doing Google courier. The current scope of the Google Alert mainly in San Francisco and Los Angeles, primarily in Costco, at Whole Foods, Target department store in. When you go to these stores, you'll find there are some Google employees here to help you the next one, that is to say from the line to cut the line to blunt people. Because I can help you, do not you mention the packages, I can help you the next one, we will help you express functional sent home. Of course, this service is not free, a single $ 5, which is Google wants a challenge due to the Amazon. Amazon Gold Member service began last year rose to $ 99 from $ 79, and he acquired businesses Majesty paid (sound) is currently serving his day delivery is $ 25, $ 15 for two days served, such challenges have occurred in the field of logistics. I am talking about the important connection between body communication online and offline, that logistics and supply chain, their impact. 100 communities in the country have done a similar service that is not the nature that logistics play cards, while still in the rush traffic. Through my on-site service, blunt grab traffic to online from your line. Such service Wal-Mart and Target launched early on, you can order online, go pick up my store, because there may not store what you want. When you get to go inside the shop, you will not only buy your next order, must be additional to buy such sales relationship a few beers and peanuts, can I increase sales offline. Our focus from the US to the UK, there is a traditional shop called Argos. Many students studying in the UK will never tired of talking about Argos pencil. They are one of the stores and warehouses, stores are not as a local show, but you in my shop is to use the directory order, you need something that will pick up from the warehouse behind me, more emphasis is for logistics operations effectiveness. I want to say the news is this year's July, eBay and Argos will reach a new agreement, in 2013 they organized 50 sellers and 150 stores, to compete with Amazon through this mode. eBay sellers are not their goods shipped through other channels, but directly shipped from Argos.
They found that this model was so successful that by the end of this year eBay and Argos their cooperation will reach 650 stores, he la corda d'oro cosplay was a total of 730 stores in the United Kingdom, which have 650 stores and eBay cooperate as eBay shipping points in 2015 to reach 80,000. With fast and online and offline logistics to carry out such a model portfolio, it will bring supply chain desired several objectives. Speaking supply chain, we all want is a low-cost, high-service, want low-carbon environment. This mode is just very difficult to achieve in traditional electricity supplier model, for example, Amazon's model, the Amazon model I think it is a central logistics system, through NDC, by RDC to send a central control system, such The system will encounter a lot of inherent deficiencies, which means it will be challenged timeliness. Before we accept the Jingdong, accepting Amazon services, such as two days later to one day, but it is always there is a limit, you can not get 30 minutes to one hour you can not. The most convenient thing around us convenience stores, convenience stores only able to reach one hour, two hours this speed, so this is the cooperation of Argos and eBay online and offline O2O where he can take advantage of the convenience store offline shortened Logistics time.
Another feature is to reduce costs. If we pass the traditional logistics and distribution center inventory you have to solve the problem, how to channel your inventory RDC through the logistics center, how to live from the RDC, this way you will inventory information will be transferred to convenience stores, chain stores, and more reduce costs. O2O the emergence of low-carbon electricity supplier industry, since the emergence of O2O, we can put our trunk or the use of traditional methods to transport high-capacity transport directly to each store, each store in RDC traditionally played The role of a shipping point. This allows the original carbon is not carbon change, of course, these are not groundless, which is after me in a very well-known international companies to do the analysis of the data, they found that the traditional electricity providers and traditional business model is likely to be Gap carbon emissions of nine times, after using O2O this gap will be reduced to only have 3-4 times. We just talked about the interactive online and offline, look at Amazon. Amazon in the UK has also entered into a new field O2O of this area we call intelligent terminal. One store is advertised brand in Shanghai subway, you can go to sweep the yard, go back shopping, Amazon is in British subway transfer stations, car parks set up delivery terminal. When your shopping is complete, you can out of the subway, go driving, parking Amazon's first intelligent terminal scan code, put their goods out into the car to leave. Of course, there have been a professional storage cabinets companies.
British Rail and £ 24 million joint venture also plans to 300 stations in the United Kingdom to do intelligent devices and services. Back to China's problems, Railway Company in July 1 to open six pairs of trains electricity supplier, currently only open the line for a pair. The delivery of such electricity supplier train had a few days shortened to 24 hours, but this is not enough, because there is no intelligent terminals all empty. From Amazon can think of China's problems, China's railway system requires electricity providers such terminals, through such O2O to solve the last one kilometer electricity supplier. Chances are line shop, from the traditional line of how we got to the line, you need to go to such and such a number of companies and a number of platforms, for example, just to see Ali this platform for cooperation, the low-tech and traditional offline Such high-tech Ali platform integrate to achieve O2O. Another is to form a closed loop O2O cosplay costumes for sale through terminal, railway stations, subway stations. Of course, not all things are good things, a serious challenge from the privacy and risk. Because in the traditional model that we can not protect our privacy, to the O2O, before transferring our information to the traditional low-tech credit card company, the security of our payment how to ensure that the second question is from the risks, corporate After the delivery of emerging risks. To transfer our information to such companies in the future, the emergence of the responsibility in the end is the question of who. If online I ordered a box of water, this information has an appliance business companies to transfer it to the next line, such as the transfer to the front of my house convenience store, because I want this box of mineral water in the future I order one hours must be served . The traditional electricity supplier logistics companies, such as Amazon, I believe it is difficult to do, who can do that? Of course, only the traditional store can do. If this information is transferred to the Tsinghua Zijin supermarket, Zijin supermarket can send over 15 minutes put the mineral water, unfortunately I have diarrhea after drinking mineral water, which is whom. There is no system and some effective system to control the quality of the risk, there is no risk from the privacy risks from the quality, of course, financial risk issues. This is O2O, such a O2O opportunities they bring risks to the supply chain as a link and the accompanying challenges. This article i dark horse All rights reserved Please indicate the source, tort reserved.