Community Addict blend electricity suppliers to see who knows more 'lazy heart' [Note] i world network operators since O2O concept increasingly hot, they gave birth to a new term \u0026 mdash; \u0026 mdash; lazy economy. Lazy people are not lazy, but through the Internet, the human life style unprecedented change, and O2O turn the tide of mobile Internet development to a new stage. With respect to the electricity supplier community players, if you want to play a good hand, will be needed to make lazy people get more comfortable, so they \u0026 ldquo; lazy dead \u0026 rdquo; in the house. Text / Mukden ambition to see our current fashionable O2O life, I want to use a taxi cab App, taxis, commercial vehicles on call; want to eat, that meal App guarantee you hungry; looking for cleaning, housekeeping App's aunt will take the initiative to come to. The O2O as deep evolutionary stage of development of the electricity supplier, so that changes in lifestyle shine on the Internet, and even change the way they operate before electricity supplier, so that people, people and services more closely connected.
Community electricity supplier is in this phase begins to grow. Mentioned so many tools App regarded his story deeply rooted, so communities have electricity supplier how to tell their own stories? Capricious wealthy community, strong word of mouth is probably lazy people have to be done. Since the concept of community electricity supplier had not, then how the status quo? Is called the field of electronic business \u0026 ldquo; next outlet \u0026 rdquo; electronic business community, although not pigs fly, it is undoubtedly the fried chicken nowadays. Leaving aside the first giant's intervention, community and love fresh worry bee ten million US dollars level are eligible for financing broke the news; the other hand, but had obtained 100 million yuan angel investors fame buzz district are facing financial and patterns bottleneck choice, business lines austerity; SF Hey passenger, Kara community electricity suppliers and other vertical industry leaders will have been gearing up, intended to carve up the territory by their own advantages. Various different experiences, can be described as A Song of Ice and Fire, the rights of the game. Counter-attack by the Community electricity supplier? Retail encircling the cities by the impact of the mobile Internet, especially after the traditional electricity suppliers become more sophisticated, location-based O2O started a new round encounter each giant. With the micro-channel Tencent artifact, expand the line merchants new member; Ali from Taobao, Alipay wallet and other multi-penetration; Jingdong chose community service with many brands to reach cooperation cut O2O convenience store market. If the traditional giant electricity supplier industry channels to sink to achieve a breakthrough in the Internet age is facing many challenges in the traditional retail industry also sit still, retail giant Carrefour into China mark 20 years started playing the convenience store model. Although not prominent gene electricity supplier, but the community O2O has undoubtedly become an important channel for online retail giant to get through the line, trying to pass a convenience store this new fulcrum, to explore new profit point.
It can be said that the electricity supplier communities in addition to the traditional electricity providers advantageous for, but also to the retail, logistics and other peripheral industries cater to move a wave of counter-attack opportunities. SF logistics industry in the country, opened the line store experience \u0026 mdash; \u0026 mdash; hey passenger, financial payment by Kara started playing its products treasure shop community mall. In Kara, for example, because the business model is the biggest piece of financial payment services, accumulation and cosplay costumes for sale mining user data is a key underlying Kara Future. Based on this situation, the flow into the cell, to the field of electronic business community permeate through the shop treasure of the neighborhood convenience store packaging and promotion, and through cooperation with the brands mode provides low-cost supply chain for merchants quality product, good service from upstream downstream business foundation for the community.
This is undoubtedly the retail industry is taking the strategic layout from the ground up to the superior construction, can play their own advantages and build a more accessible data supply chain, which is more like a step to the center of thinking under \u0026 ldquo; encircling the cities \u0026 rdquo; the classic trend strategies, connected by massive shopkeeper brand suppliers, then the owner is connected community of users to quickly seize the inlet flow through the community. High-profile speculation authenticity community concept electricity provider established contractors personally think that the community electricity supplier model requires four dimensions as a three-dimensional support: the first is the size of the community; the second is to improve the supply chain of the multi-platform; the third is the so-called final one kilometer distribution; fourth is the business model for sustainable development of the gene. From the actual operation, the current electricity supplier community has undoubtedly community 001 model is the most representative and love fresh bee, Kara community store, hey good luck and other passengers. But my opinion, though they are the representatives of the industry ecosystem, but after careful comparison, a high-profile speculation blindly electricity supplier community concept, but in reality only meet part of the above four points in dimension, more like trickery, doing Pseudo-community electricity providers thing, inevitably ran aground last kilometer.
From a business model perspective, community and love fresh front 001 entrepreneurs in this category is the main entry point for the localization community logistics and distribution platform, the use of community surrounding super, logistics and distribution as the main connection tool, to help solve the last super km distribution problems, reduce the time cost of community residents. So the question is, logistics and distribution as a tool to be sure to pay a high cost, simply by virtue of the pattern concept fast delivery of the surrounding area will be able to build up a real community business platform it? 001 community, the self logistics definitely need to bear the high cost, but also bear a certain amount of risk. This is not to say, based on the experience of the author and friends around, it seems like everyone with an incoming call to order by phone, do not know the day, 001 communities from online orders amount how much? In order to quickly cover the communities living area, 001 community pushed the momentum is very fierce, but the defects of its asset-heavy model is easier to expose their own weaknesses, once funding problems, how to maintain their burn operations. Love fresh bee is taking the asset-light model, it does not have its own full-time distribution team, mainly using idle resources community convenience store to complete the final one kilometer "cosplay vampire knight " distribution. The advantage is low risk, but disadvantages are also obvious: that is difficult to guarantee quality of service, the other peer replication threshold is lower. That white is a business model issue of standardization, it also means love fresh bee currently can not allow more commercial services through its own platform to cover the community living area. And more than two common flaw is more to publicize the \u0026 ldquo; the last kilometer \u0026 rdquo; distribution concept, while ignoring the backward shortage in the supply chain and standardized services on their own.
And good luck Hey passengers, like the presence of a conceptualization. Despite the experience of the line opened shop a lot, have their own strong logistics support, but has not read SF engage in this thing out what exactly you want to achieve? Hey off more like a community station logistics and distribution, store merchandise is more like a value-added service, went off store hey people know, the store's product line is too simple, and user needs in solving product diversification the electronic business platform with no advantage compared to, so why not stay home and go to Hey passenger Taobao Jingdong it? True community electricity supplier wayward let lazy more lazy with respect to the community 001, SF Hey love fresh bee and passenger, the author is more optimistic about the Kara community electricity supplier. Based on the following reasons: First, Kara from its inception has been doing O2O, the past 10 years has accumulated a large number of community-based businesses and passenger convenience store financial services, a conservative estimate of a second-tier cities in the country almost every Kara services original cover, which laid the first community scale accumulation. Secondly, with the early accumulation, through community convenience stores easier to establish consumption scene, not only in line with the spending habits of the user community, but also captures the essence of the payments into retail services, accounted for innovation in business models half length vantage point. In addition, Amazon flywheel practice theory. Convenience stores and shops by the shop owner Bao purchase, the goods are Kara from the source and channel distributors to discuss, are the top wholesale price, not only cheaper but also expanded the store's category; for users, because the distance close to home, and the owner is very familiar to directly experience a variety of merchandise the store site, previously not buy imported food, fresh semi-finished products, baby products, so that the owner can stay at home to come to the home, and because Kara convenience store to help reduce costs, solve the traditional retail high cost and low efficiency, the problem of asymmetric information, the owner will be able to have more energy to the refinement of the business, out of specialty shops to more consumers know demand for the different characteristics of the business community to achieve passenger growth.
This naturally by electricity providers to seize the mobile community, community service user demands, namely: I want convenient, affordable, there is experience, I would like more \u0026 ldquo; lazy \u0026 rdquo ;. Finally, based on the following lines before mentioned services, businesses can provide integrated services, and also to promote the business to provide fine service. It was with the standardization of services, and ultimately realize the last kilometer of the distribution was not a gimmick. It looks really lazy Community electricity supplier in the consumer economy and the perfect complement to the scene reproduction. These lazy people fairy tail cosplay younger, more Internet-based life, and community businesses just electricity supplier can also provide the required services. Let lazy people of all ages, not just user education and the cultivation of so-called stylized, but also to promote the dissemination of natural fermenting agent. When lazy people are more lazy, or when the electricity supplier community really has become the outlet on pigs fly. (Edit / world network operators Sheng Ting, article from the Tech2IPO, after i world network operators editor, please indicate the source and author)