Internet is the ultimate model of Auto City Author: Wei-Hua Zhu after market REVIEW: My car Yian water from the aromatic sister made an appointment a week after the auto market around the theme of the chat, but I always vulgar things, all kinds of travel, time for another trip to Long poor Eve, and water around the evolutionary history of the Chinese auto Sister City talked for over an hour. I have repeatedly mentioned in the previous article, auto parts is the core automotive after-market, is also the key to the market after profit, regardless 4S or non 4S, accessories are the main source of profit. The current booming O2O investment, although I'm not sure what is right, but if it is not settled in parts related fields, not to solve the pain points B-side service stations, I think that at least the direction is wrong. Sister Santana played parts water system, involved in the construction of Auto Parts City, did Shanghai auto parts industry association leaders, well aware of China's auto parts where the pain points.
She observed that the current Chinese auto parts market should begin from Auto City, which is the format of the current mainstream model, from the industrial point of view of history, Auto City has gone from point to a line from the line to the surface, now is experiencing from the surface TripAdvisor conversion. The so-called point refers to China's first auto parts business conditions in the state-owned Corporation supplies or Auto Corporation, which was held by way of orders in the country, bringing together demand, unified purchase and distribution of spare parts and repair business in all state-owned automobiles . This is a completely planned economy era of the forms, which form a huge amount of vehicle accessories can solve the supply problem, but it does not consider fluctuations in demand, for a given demand, supply and demand must be balanced. From this point Auto Corporation to supply various demand side, rare in the models, accessories kind is not a complex case, the business model to meet industry needs. After 80 years of reform and opening up various channels to enter the Chinese models become complex, parts also began to change channels, China's economy began a two-track operation, auto mode Corporation, the challenges faced in the first-tier cities have evolved Auto Parts Street . The so-called line refers to the birth of the 1990s in a city street of auto parts, has many cities that still exist auto street.
Street Auto Parts Company is a product of the year from the exodus of people into the sea after the auto parts, auto parts corporation under no circumstances this ship, then take advantage of a number of individual entrepreneurs at hand some models of accessories resources to do a one or a Accessories sales class models, who also were unable to complete due to the vehicle's spare parts supply, so many parts dealers will gather on a main street, this can Cuanhuo each other to maximize the meet parts procurement needs repair station. Auto Parts Street's cosplay costumes for sale biggest feature is its specialization, for example, some domestic auto parts Main Street, some main imported parts, after its own system to focus on a certain class of models to meet the maintenance requirements, such as an auto parts in Shanghai Weihai Street is the case. Since then the city are small, such a street auto repair business in order to facilitate procurement, usually located in the center of the city along with the rapid development of the 1990s, this kind of gathering in a street in the center of the auto parts facing rent increases, lack of storage space problem, while the 90s began to increase automobile brands, accessories, diversified channels also appeared, then domestic and imported parts for maintenance and other ways to distinguish enterprises are no longer easy to repair IWC car repair business requirements demand for accessories Accessories industry to make changes. These pain points in the late 1990s eventually gave birth to Auto City.
The so-called surface or a block in the late 1990s refers to the birth of Auto Parts City, this type of Auto Parts City usually located in suburban areas, so the rent is cheap and convenient transportation. For example, when the Third Ring Road is a suburb outside Beijing, so we can see today in the western suburbs Auto Parts City Auto Parts City quaternary bridge is built on the outskirts of the city in those days, and in the transport hub, which is the main consideration cheap rent and logistics facilities The problem. Compared Street Auto Parts, Auto Parts City mode to maximize the collection of parts supplier resources. While no one can afford to meet the parts supply all models, but the entire auto city will be self-motivated to complete the entire vehicle or vehicle parts supply system - are bound to lead to any shortage of new parts supplier to stay. With auto city model matures, more and more city check Auto parts dealers found that the main business does not come from external Auto City Repair direct procurement business, but is inside each dealer Auto City accounted for a great mutual FALSIFYING majority. This shows that cooperation among Auto Parts City businesses already highly networked, the repair shop, since the long-term procurement business cooperation already has a relatively fixed auto parts supplier in the city, and then to the site without having to purchase, a telephone, a fax an email will solve the problem. At the same time, with the further expansion of the city, originally located on the outskirts of Auto City found himself into a dirty and messy on behalf of the city center, surrounded by rising rents, but rather in the lower parts prices, squeezing the profit requirements of Auto City owner must change. Some Auto City pondering transition into accessories exhibition center, bright and clean display components on the high-end atmosphere on the grade, but the business is not hard to observe the above know, not much of B2B buyers will go to the Auto City look accessories, besides accessory is not looks pretty able to use, even professional monitoring may not be able to identify true and false, on the window display and how buyers can solve pain points? By observation of a large number of formats Auto City business, we find that the current Auto City The real value of the business is to address the parts supply and demand information flow and logistics problems. On the one hand Auto City business over the years accumulated a large repair shop customers who have a steady stream of orders by phone, fax or mail summary to the shop every day.
Shop by their grasp of Auto City interior fittings resource data, after weighing profits, goodwill, stocking complete as soon as possible. On the other hand, the city has a large auto parts warehouse, surrounded by a lot of logistics to provide specialized services van, through the warehouse and van, Auto Parts City auto repair can be quickly shipped to the plant. In this business model, the customer pain point Auto Parts City businesses to be solved is the integration of information flow and logistics, while the integration of information flow is the most powerful Internet, although the Internet can not solve the logistics problems, but the Internet can be made especially for the mobile Internet Storage , logistics and other services and information flows separately. In other words, parts dealers boss to solve the problem of information flow does not need to Auto City imprisoned, they can rent offices in office buildings in downtown VIP reception accessories manufacturer or the repair shop, and focus on information flow problems. The staff responsible for warehousing, logistics can be found in the rental, local office most convenient transportation, warehouse management can be intensive, so you can use the world's most advanced automotive parts storage systems, accessories, with a huge demand for logistics can attract third-party professional logistics companies Construction, Auto Parts City, they can even build their own logistics system. The complete information flow and logistics needed a docking system, if the system can integrate demand, the new business model has been born, it can complete the current around the auto city of industry evolution. Obviously, Auto Parts City is this evolution of Internet technology direction. The so-called Internet of Auto Parts City, it is actually the electricity supplier of auto parts automotive after-market solutions O2O platform. On the Internet talking about here in terms of the auto city, first of all, it can be 'accessories more complete' than any single auto city, because it is a national and global auto integration of resources is virtual auto dealers, no Any entity parts dealers can solve all the problems fitting all models, but the virtual auto dealers can do. Second, it can solve the problem of the accuracy of information. Any repair shop, whether it's master mechanic multi-disciplinary, to accurately disclose their accessories required for repair is not easy, the repairman may say need new 2013 Audi A6 L in the network, but the input The key words are unlikely to receive the necessary accessories, the greatest significance lies in the existence of parts dealers " - its operational staff to the maintenance man said the sentence into Chinese by fitting system Quote of OE code, and The OE code that models can accurately correspond to the VIN code, this 'brain + computer database' auto city auto core competitiveness.
But even with this ability, to ensure accurate query or accurate delivery still have difficulties, all kinds of goods sent to the wrong problem still emerging, because certain parts on the same vehicle may have multiple OE code, the same may have different accessories ...... alias to resolve such questions require systems and data, which is constructed Accessories Electric's core assets, Auto Parts City is the key to realization of the Internet. On this topic we need another article to discuss, here to a halt. I would like to repeat that sentence, automotive after-market industry, where traditional people understand the Internet may promote real change in the industry. As a traditional industry, every major industry business model evolution can not start all over again from the previous generation of business models, China is too big, no one can lead the change rather than become a pioneer, but new business models will inevitably require traditional business systems have foresight thinkers to boost, to try to address customer needs with new technology pain points to lead the industry evolution towards more advanced formats. But this boost impossible leather traditional format of life, on the contrary, it is bound to have to rely on traditional practitioners and industry formats, complete integration of resources and value chain reengineering. Of auto parts industry, the current value of industrial revolution on the eve of this, I hope Sister and water together to complete a series of articles to be able to seek some consensus within the industry to help the ambitious person depicted automotive after-market industry picture of the cosplay inazuma eleven future, as soon as possible on the new rules and layout of industrial chain. (This is Wei-Hua Zhu observe and think about the car, after market, the Internet and media, microblogging, micro-channel, Sohu news client search 'Wei-Hua Zhu,' can focus on my Media Reprinted micro-channel contact, and be sure to retain the above copyright Information)