Real estate business why a lot of difficulties? i dark horse Note: Real electricity supplier industry is growing rapidly, but some problems are hindering the industry. Recently, the Suzhou City building housing the Bureau issued 'on further strengthening the management of real estate sales,' which specified: real estate sale, before obtaining licenses, real estate development enterprises shall not charge any fee Booking section nature, can not entrust a third party to identify chips, issuing membership cards, network buy or offer to buy a house and other deductions way organizations buy, the sales site can not be charged or disguised fee and sales related to the project. Following last year became the country's first limits on the real estate business after the city of Suzhou has become the country's first clear the electrical build-off in advance to participate in real estate say the city. According to media reports, the current real estate business income, "shakugan no shana cosplay " the higher the proportion of real estate vertical sites, found room 2014 second quarter total revenue of 168.2 million dollars, while electricity revenues accounted for up to 29 percent, which is very common in the real estate web site which, On the one hand, the government stopped the real estate business in the early build-off move, on the other hand, the site relies on electricity revenues steadily rising, there is in the end what happened?
The current real estate business, the main electricity supplier into the first opening as well as continued sales phase electricity supplier, and a lot of problems is the first to open the electricity supplier. One of the first of chaos electricity providers: raising income violations of law and disguise electricity suppliers in the traditional sense is different, we buy goods at shopping sites, from the selection, payment, shipping, receiving, assessment, are entirely on the network, In particular payments, most users can operate now even sweep the two-dimensional code can be completed payment extremely convenient, but if it is a price of millions of house? you can calmly through the website to complete all payment step. So, now the real estate business, like buy site model of the past: the purchase coupons, to enjoy some preferential sales offices, or sales offices site members to buy the site and other means. The Suzhou halt the building housing the Bureau, that is, for the first time opening the electricity supplier charges of irregularities. Why is extremely keen developers advance fees? Actually, it is very simple, the higher the developers in the sales of independent pricing, generally when applying for pre-sale permit, there is a certain period, and for the latter part of the profits, prices are generally set relatively high , higher than the actual transaction price.
Pay in advance, can help developers to temptation and price segments locked in advance of the intention, but national laws and regulations strictly prohibit any meaningful advance fees, and the first open advance fees for the electricity supplier, disguise the drilling of this loophole. In addition to the potential financial risks, in this way, but also to other buyers who are not fair, imagine, developers had cosplay costumes for sale very low expectations are excited to see the so-called \u0026 ldquo; electricity supplier \u0026 rdquo; the number of chips received advance promotion, prices naturally gone up. Open electricity supplier chaos of the first two: the developers, the media, interest buyers tripartite damage normal sales stage developers are generally divided into preheating, water, strong sales, late four stages, from the normal logic Trader Look, some advertising, multi-channel extension off to attract nature calls, nature visiting customers, eventually into the final contract customers, and the first opening, for any developers, are a top priority, a comprehensive channel and the media the use of human and material resources are costly, the effect is the best. And this in the normal running costs of other media, but also become a disguised form of electricity supplier \u0026 ldquo; \u0026 rdquo ;, commission no normal advertising, especially for traditional media, the loss of this part is great, it should not be .
This means that all the media platforms, in fact, contribute to the developer's first opened his own power, and many of the current electricity provider for the first time opened the way, it is certain a website exclusive real estate business, all channels effect became a credit, which is why the Housing Transformation New Real Estate Internet platform is an important part: the reason must recruit sales staff, because all sales offices, is \u0026 ldquo; Effects \u0026 rdquo; the entrance, so as armor party developers recognized the so-called effect, everything is worth it. And Internet traffic into this theory is a reason, the sales office visits are accurate flow naturally high conversion efficiency, the effect is naturally good. It is apparent that the effect really is the electricity supplier to bring it? Prosperous on the surface, bringing the tripartite hurt each other, we look at the property of the food chain. Developers are generally the capital side, the project is directly responsible for sales, most of them are professional managers, according to professional ethics, as dedicated to the company's efforts to hire their own work, and this post revenue of natural cheap, this should not be the There are some presumptuous idea, the actual process, is another matter.
The first is the boss, as a boss, and hope that their project selling continued state regulation in recent years, the property market difficult circumstances, the appropriate price, give up part of the profit is reasonable market behavior. Trader and professional managers themselves have certain rights. Under the actual circumstances, the market is changing, there are two sets of hands Trader prices, after a normal text field preferential price, there is a real upset, for sales, project sales manager sometimes We will deliberately give up some reasonable, originally belonged to the boss's profits, to promote sales. And this part, it is the loss of the boss, add up. As with some of the so-called real estate business is not valid, because of their low traffic websites, ineffective, and the blending effect of the ratio between professional managers Trader, ultimately, illegal income, which is also a major unspoken rules. Open electricity supplier chaos of the first three: Housing lots are really thinking it is the Internet if you are the owner of the company, you hire a number of employees per month for a reasonable salary and benefits, but they are for other companies? work you are willing to do a lot of room, good house China and similar \u0026 ldquo;? \u0026 rdquo ;, dressed vertical sites Internet coat, finally won the chase of capital, the so-called universal agent concept that they sought after concept one. These brokers, mostly serving agency workers, and these real estate websites, and there is not much to buy a house of their own people are concerned and access, no access to buy a house? How that transformation, there is an intermediary company employees to show their talents a. Agency employees supposed to work hard for their company, transformed into a major electricity supplier \u0026 ldquo; extension off \u0026 rdquo; free employee portal, according to media reports, some sites give in return is the case with a customer enters the field 100 reward if customer transactions, there are huge commissions, and many of the agency compared to those sites, free monthly wages to hire a number of \u0026 ldquo; \u0026 rdquo ;, others employees and the company's own resources, the loss of customers, fly alone, but also surprising a.
In addition to the search room boycott because the port charges, and electricity supplier the reasons for this, of course, it is self-evident. As these intermediary transaction fees, is no electricity supplier site to these same developers pay the interests of developers, like the loss of a company and its shareholders, after all, housing prices boost the hand, and the legitimate interests of people buy a house, is this being carved up. Every day, the sales office door estate enclave, always see these people on the scene, from dawn to dusk, calling them to help developers \u0026 ldquo; extension off \u0026 rdquo; \u0026 ldquo; \u0026 rdquo ;, in fact cut off this part of the transaction, In the first opening, the developer of the overall turnover, the ratio of the share of such fundamental unlikely. Also, because the electricity supplier into the sales office, bring the project itself precisely visiting loss of data, the last of these data become such sites \u0026 ldquo; Big Data \u0026 rdquo; selling point, a huge story for the capital markets, which in turn is the development providers cocoon of. Would you like to share your customer data accuracy competing products with the surrounding real estate it? Abandon the chaos of real estate business still needs the product is king from the current development trend of real estate business point of view, the major channels of vertical web properties will be very clear, based O2O online to offline mode will lead to market changes in a very long time, but recently found room in the house, whether world, Locke's closing force, we can see the future of vertical portals help developers to deal, and a line on the transaction, as well as real estate business on the pure sense of the times, it will come. For developers, the face of the Internet revolution, based on the positioning of their products, planning, development, marketing, maintaining the product, to create an Internet-based word of mouth, as well as use of the Internet platform for a wide range of operations, is fundamental , such as the recent Vanke Taobao Taobao bill arrived utilization rates, they are attempts to use the Internet well.
For the electricity supplier of choice real estate, electricity supplier sites are embodied channel advantages, should be based on the site visits, user maintenance and transformation, helping people choose to buy a suitable house, but not for commercial interests harm the legitimate interests of people buy a house in this regard, a veteran of vertical sites have a certain customer base, you need to do is deepened Internet platform and product innovation, and competition from other sites as long as the legitimate attempt, we should support. Imagine, more appliance's Web site, in the same project, the real person to buy preferential launched very sincere, and who the best deals, the best service in place. Under the project developer excellent quality situation, I believe that this first of the current real estate business chaos, they will certainly be abandoned by the market, return to nature of products and services, this may be the day we most want "mononoke cosplay " to see, right? sources i dark horse, please indicate the source Welcome to TMT in the field of entrepreneurship to join QQ group 347,396,598, together with electricity suppliers entrepreneurship and innovation research. This article i dark horse All rights reserved Please indicate the source, tort reserved.