Taobao new round of enclosure movement, to prove safety wireless developers one sentence changed Taobao Wireless: Wireless Open Platform is undergoing transformation processes and platform wireless capability. The second session of China's mobile Internet Investment and Financing Forum text / world network operators reporters 陆嘉宁 in September organized by the Qing dynasties, Loeb Capital Partners founder Yang Ning analyzed the trend of mobile Internet, he said: the future of mobile open or closed industries will determine the future of mobile electronic business platform classes, but whether it is open or closed to the opportunity app has survived. For many app developers, this nascent industry is meant a new opportunity, even though the cost of occupying the desktop phone users are becoming increasingly high, but in the capital and entrepreneurial tide of coerced, still no shortage of waging person.
In this segment the other end of the field, is a variety of platforms electricity supplier, which is probably the most representative number of phone Taobao, 800 million of goods simmering in its application simple app, keep looking the export release. Taobao wireless open platform, they find the intersection. Taobao wireless open platform with the positioning of the different phone Taobao, Taobao wireless open platform to undertake the important task to get through the whole through Taobao database to the Amoy, Amoy Department of Pan-service applications. Unlike the PC side entrance there is so much traffic, marketing tools and presentation, phone Taobao whether wap version or app, the interaction is concise, in order to meet the characteristics of the small screen, home screen shows only 3, events and marketing entrance more intense competition. Before build an open platform for wireless terminal, when the head of income on the mat have thought about whether it is necessary to split Taobao app, like go to the market, Dangdang as through different app to serve the needs of consumers in different service, but also multi-channel manner, to provide flow to the seller. However, with Taobao body mass, so split the project a huge amount, not to mention the mobile Internet is an emerging field, Taobao may not be able to fully replicate the experience PC-side in the mobile terminal, why not let more innovative capability, a better understanding of the mobile Internet the company to achieve? Wireless open platform which came into being. As an extension of Taobao open platform, the wireless open platform is tasked with providing a data interface to the mobile Internet urgent need to find a profit model numerous applications. On the Internet, Taobao has passed on a large open platform to provide data for the Amoy Gardens and the establishment of a mature business model, and now it is trying to migrate to this model to the mobile terminal. Once the very image of the mysterious ancient word to define the wireless Taobao: If the phone Taobao client and wap environment in a small building, the wireless open platform is provided by the periphery of the ecological environment, it is like an asteroid belt that radiation to all application developers, operators and service providers. In this sense, Taobao wireless open platform in the mobile Internet is more like an incubator. In the early stages of planning, businesses will rush to close the wireless open platform and services fall into three categories: single-store shops, the electricity supplier channels class applications and vertical type light electricity supplier, the latter two in essence, are the phone ADS customer applications. Because Taobao cosplay costumes for sale platform only by providing the underlying database and ISV achieve docking, and most single-store shops and Amoy to the main sellers, no separate app development capabilities, thus, derived from the wireless open platform, ISV developers and single-store shop or scouring off of three ecosystem.
July trial and error, a scouring wireless division's Taobao wireless open platform has conducted a reorganization of the original BD BD is incorporated into the entire team in the wireless division, and product personnel were assigned to the product line. Such small adjustments, is not uncommon in the early days of wireless open platform for the development, operations and technology open up the product can make it run faster. However, in just more than a year, on wireless open platform for direct access to applications has reached more than 2,000, with the increase of users, wireless open platform business also faces increasing the segmentation. As is still in the start-up phase of wireless open platform architecture change from person to belong to the order of the day, with its head of Zhuang Yi's words, is, 'We have been very cautious, and dragged us to run, in fact, often from outside the ISV company. ' Although wireless open platform Taobao Open Platform with the database is open, however, on a different presentation, leading to a lot of difference between the two. Since the PC side to open the main station, the application simply realized within the framework of access to the station provided by the PC, and the wireless side, the main use of cosplay tekken cooperation outside the station. This leads to the majority of SMEs shopping guide,
Amoy and shop sellers this time to enter the wireless market with a higher threshold than the PC side. (2012 first half Taobao cosplay gurren lagann major client subscriber growth trends) opportunities derived in a sense, like Shanghai Baidoa Network Technology Co., Ltd. It Chuang Yi referred ISV company, as the first batch of businesses settled Taobao wireless open platform , thanks to products like electricity suppliers, with Taobao wireless docking has done up to six months, and its founder Shen Yingchao still remember, as demand worship as proposed is too complex, open platform several staff led his running back and forth all sectors , site code changes scenarios. In order to achieve the final effect, chasing believe Taobao employees 'work' for three months even. Since settled in an open platform, Shen Yingchao formulated a series of policies around Taobao, while the core can be summarized as four words: the whole network marketing, Taobao transactions. In this line of thought, worship like flagship product - chasing letter · Box in many respects are optimized. In simple terms, the main principle of operation is believed to chase each other through the server to access the metadata server, crawl and parse the other side of the page content and generates the letter app by app chase production lines. In this process, the page structure, layout and crawl content pages have become crucial final presentation of the results of an app is good or bad. With other types of manufacturing forum, media app is slightly different, because Taobao page showing a unified interface and standards to facilitate the realization of the batch letter chase crawling on a stand-alone configuration process eliminates the background, which for many small sellers and Taobao off 'Amoy' provides a way. Small also perfume, Korean homes have clothes, Ousuo have passed chase letter ·
Box customize their app, and teach you such surges and other wireless shopping guide application, also chasing the letter through the background to achieve the acquisition and docking Taobao Open Platform data . Currently, there are more than 2,000 stores by chasing letter · Box generated standalone application app store. With the increasing number of applications, such as chasing the letter of the company, in the perfect category data, background products have more demand, which in turn promote Taobao wireless open platform API interface and background login service platform products for more optimization. In the first, wireless open platform will provide optimization suggestions for a number of applications. In secondary trading class open platform application Amoy settled side, for example, at first, scouring around the map location function is limited to the user's current location, however, Taobao wireless open platform After studying a lot of situations, give advice: Amoy around Use the peak time users often are in the office environment, but they deal in place tend to be more biased in favor of the family, is not unified on the need for such a position through the establishment of a repositioning of identity, allowing users to experience more complete portrayed.
Still very small in the first time, this business-oriented wireless open platform for customized and can still afford, however, with the gradual increase of high-quality applications, such as personalized advice often hard to implement one by one. Due to limited manpower, open platform is trying to line way to accomplish this optimization. Chuang Yi is planning, in the next period of time, from a technical, policy to products, and gradually open platform for wireless services segmentation, by providing more different levels and functions of the API interface products to meet partners for scenario modeling and data analysis requirements. He used a series of changes taking place in one sentence: the wireless open platform is undergoing transformation processes and platform wireless capability.