"EBOOK Doing Business in Asia: A Head Start to Success
Doing business in Asia is both more challenging and more interesting than being a tourist because in business we interact with locals in a way tourists never do. To succeed you need at least a basic understanding of the local mindset and business culture. Asian business culture and rules are often quite different from our own and sometimes vary from country to country.This book gives you a head start by summarizing the key lessons distilled by the author from four decades of successful business with Asia. Based on real-world experience, the book avoids theory and statistics to focus on the practical knowledge you need to succeed in business with Asia. Told through interesting, enlightening, and at times humorous, personal experience, take aways become memorable and the book is an easy, entertaining read. In a short time you will gain a clear understanding of your Asian partners8217 point of view and business culture, enabling you to avoid common mistakes and quickly establish the
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