アメリカは世界一の経済大国だけあって、企業のプロモーション戦略が非常に大胆だと感じます。例えば、公園で行われたブロードウェイのプロモーションライブでは、その演目の公演20周年を記念したサングラスが来場者に無料配布されていました。また、ホリデーシーズンには競うように超大規模な飾り付けが行われ、点灯式などのセレモニーではいちいち花火が上がったり、ダンスパフォーマンスが行われたりなど、ド派手に開催されます。それだけではなく、ブラックフライデーやサイバーマンデーなどのセールの時もその割引率が大胆で、30％〜50％引きは普通です。ある百貨店では割引に加えて200ドル以上購入で75ドルのギフト券をもらえるプロモーションを行なっていました。日本の小規模なプロモーションに慣れていると本当に驚きますし、逆に日本の経済力の低さをひしひしと感じたりもします。
I think the promotion strategies of the companies are so bold because America is the biggest economic superpower in the world. For example, In a promotion live of a Broadway theater, which was held at a public park, sunglasses were spread to visitors for free and were made for the 20th anniversary of the performance. Moreover, super Large-scale decorations popped up during the holiday season, and flashy lighting ceremonies were held with fire flowers and dancing performances. Not only that, on Black Friday and Cyber Monday, they sell items at high discount rates as such 30%~50% is normal. At a department store, they were going on a promotion that you can get a 75$ gift card if you buy over 200$. I was so surprised because I was used to small promotions in Japan, and I felt how small my country's economy was.
by chat GBT
Indeed, being the world's largest economy, the companies of the U.S. have remarkably bold promotional strategies, as observed in various events. For example, during the Broadway promotion live event held in the park, sunglasses commemorating the 20th anniversary of the show were distributed for free to attendees. Moreover, during the holiday events, there is competition like an atmosphere with extravagant decorations, elaborate ceremonies featuring fireworks, dancing performances, and more.
Not only that, during sale events like Black Friday and Cyber Monday, the discount rates are boldly high, typically ranging from 30% to 50%. In one department store, there was even a promotion offering a $75 gift card for purchases over $200, in addition to discounts. Coming from a background of small-scale promotions in Japan, it's truly surprising, on the flip side, it highlights a relatively lower economic strength in Japan.
