"Blog and Ping" is a permanent status that refers to a technique wherever you kind a situation on your blog, and victimization your blog software's in-built feature, you after send out a "ping" to assorted journal directories, notifying them that you have superimposed a new position to your diary.
A "ping" is a way of notifying multiple blog directories and blog explore engines, in an industry normative way, that you have basically ready-made a send out on your blog. This is nada but a bell sent from your diary (pinger) to the point of reference book of facts (or somebody work) that you are in actual fact pinging (the pingee), and this impressive contains the URL of your place. Following this, the pingee picks up the URL and complacent from your post, and when cause on that piece of ground searches for keywords contained in your post, afterwards your stake shows up in their search results.
Search engines (especially Google) emotion blogs, because blogs are instinct of "useful" content (at most minuscule they are self-styled to be).
In November 2006, I in person detected one of my crucial sites hastily descend a few places from position #2 to #8 in Google's SERP (search engine grades pages). Now Google sends me almost 80% of my absolute traffic to this site, and as in two shakes of a lamb's tail as my land site born to #8, it went "below the fold" (meaning, out of the perspective of the opening constituent of the grades leaf that appears when you do a search, and the single way to see it is to gyre downbound a unimportant). And I instantly saw my AdSense lucre bead roughly 80%!
Sidebar: That retributive goes to be evidence of you that even having a "top 10″ encyclopaedia on Google (or any furrow motor for that situation) is no good, because not numerous would furrow out of the prototypical 2-3 web sites, very if the top 2-3 sites supply the user what they are superficial for, or metal them on to else material possession from there so the soul never comes wager on to Google to gawp additional down
I wasn't convinced what caused this to happen, but I with alacrity ready-made whatsoever modifications to the site, affected quite a lot of ram around, published several new cheerful on my blog, pinged all directories I am cognisant of, removed a few external golf course that I suspected strength have triggered quite a few Google-spam-filter, and as well utilized Google's SiteMap implement to ping Google of my changes, and inside 48 hours, my site was backbone to place #2. God stir Google!
So, the conception of pinging is a pro-active way of lease other than sites cognize that you have made quite a few changes on your holiday camp or web log.
Especially next to Google, when you river Google victimisation the sitemap tool, you can see how soon Googlebot (Google's arachnid) comes sound. This is even more serviceable in situations similar to my scare-scenario above, where on earth I fast made few changes, yearned-for Google to cognise authorization distant that I had so ready-made several changes, and wished-for my changes to be reasoned when hard my ranking the subsequent clip nigh on.
That is specifically what Google did - it liked my changes, and/or simply the reality that I had ready-made some changes, so got hob points for individual a "good publisher", and gave me my AdSense net income pay for.
Moral of the story: Never candy with Google - not if you are making any wake at all from Adsense.
Be a "Good publisher", make often, create white-hat, create good, level content, and The Google will repay you near gold and AdSense dollars.