Nike Air Max is a shoe by the company Nike that was introduced in 1987 as the
first example of Air Max-branded technologies. The Nike Air Max shoe uses a
large air cushioning unit which is visible at the side of the midsole in most
models. Especially sought after models include the 1987 (Air Max I), 1990 (Air
Max III), 1991 (Air Max 91), 1993, 1995, 1997, and to an extent, 2003. The 1993
model was the first to have the fully visible heel Air unit that was visible in
the back as well as on the sides, and the 1995 model was the first to feature
visible forefoot Air. The 1997 model was the first to include a full length Air
bag. The Beatles' song "Revolution" was used in a television commercial to
promote the shoe. It was the first and only time that a song performed by the
Beatles was used in a TV ad. The shoes have always been high tech for their time
so runners have always worn them, but they are equally valuable as a casual
shoe. They are generally fairly comfortable and the designs and colors are very
inspired in some cases. Nike
Mercurial
The 1995 model was extremely popular for a long time and saw many
colorways introduced. Its popularity has waned but many people still love the
shoe. Originally it was met with some skepticism due to its suede construction,
high price tag and neon accent color. International collectors quickly came to
love the shoe and eventually it became popular in the USA as well.
Different
types of Air Maxcushioning include "Air Max2" which doesn't have the "holes" in
the cushioning unit and is of high pressure, "Tube Air" which is visible in
several small circles on the midsole of the shoe, "Total Air" which is basically
just another word for full Air Max cushioning, "Tuned Air," which is a system of
individual pods supposedly "tuned" to different areas of the foot. There was
also "180 Air in the early 1990s which was visible through the bottom of the
shoe (although smaller portions of Air units are visible through the bottom of
many Air Max models) and another type of Air cushioning is the low profile and
very responsive "Zoom Air." Air Max cushioning has been used in shoes for almost
all sports by now including basketball, cross training, golf, casual shoes,
sandals, tennis, etc; however the "Nike Air Max" is always a running shoe. An
example of a basketball shoe would be "Air Max Uptempo." On the 21st January
2006 Nike launched the Air Nike
Air Max
Max 360. A revolutionary shoe design that utilised 'Max Air' through
out the shoes midsole. Traditionally, running shoes have used cushioning systems
Chaussures De Foot
combined
with foam midsoles. Foam midsoles generally last for about 500 miles before
their shock absorbing properties deteriorate. The use of '360' of air cushioning
ensures the shoes longevity. This is the logical conclusion to the Nike Air Max
91 story.