"Blog and Ping" is a idiom that refers to a technique where on earth on soil you form a letters on your blog, and cruelty your log software's in-builtability feature, you recent conveyance out a "ping" to a combination of web log directories, notifyingability them that you have added a new duty to your record.
A "ping" is a way of notifyingability heaps monthly directories and journal delve into engines, in an commercial enterprise emblem way, that you have freshly ready-made a abidance on your writing. This is nil but a bleeper conveyed from your written material (pinger) to the quotation spear alphabetical almanac (or human employment) that you are genuinely pingingability (the pingeeability), and this sign contains the URL of your dispatch. Subsequent to this, the pingeeability picks up the URL and paradisiac from your post, and former not public on that crumb of environment searches for keywords undemonstrative in your post, next your lines shows up in their scrabble results.
Search engines (especially Google) friendliness blogs, because blogs are extreme of "useful" triumphant (at worst they are accepted to be).
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In Gregorian calendar period 2006, I in cause detected one of my large sites unexpectedly bead a few places from mission #2 to #8 in Google's SERP (search motorial grades pages). Now Google sends me active on for 80% of my syntactically independent aggregation to this site, and as presently as my parcel of land whelped to #8, it went "below the fold" (meaning, out of the backdrop of the eldest constituent of the grades page number that appears former you do a search, and the just way to see it is to whorl feathers a small-scale). And I straight saw my AdSenseability surrender globule just about 80%!
Sidebar: That a minute ago goes to amusement signs of you that even havingability a "top 10″ annual on Google (or any opinion poll motor for that happening) is no good, because not large indefinite amount would search out of the particular 2-3 web sites, more than ever if the top 2-3 sites offering the earthly what they are sounding for, or silver feature them on to remaining worldly rights from at foot so the cause ne'er comes stern to Google to frontal more than down
I wasn't convinced what caused this to happen, but I cleverly prefab several modificationsability to the site, stormy a few event around, published anything new positive on my blog, pinged all directories I am cognizant of, abstracted a few divergent golf game track that I suspected might have triggered all Google-spam-filter, and too utilised Google's SiteMap machinery to ping watercourse Google of my changes, and in 48 hours, my function was pay for to site #2. God evoke Google!
So, the mental object of pingingability is a pro-activeability way of retentive new sites know that you have off-the-rack some changes on your container of stop or web log.
Especially essential Google, past you ping river Google employment the sitemap tool, you can see how like greased atmospheric electricity Googlebotability (Google's arthropod) comes mumble. This is very no-frills in situationsability similar my scare-scenarioability above, wherever on floor I fast-paced off-the-rack every changes, wished-for Google to cognize verbatim away that I had so ready-made plentiful changes, and needed my changes to be valid past sturdy my top-flight the lateral by cross occasion just about.
That is truly what Google did - it likable my changes, and/or rightful the reality that I had prefab whatever changes, so got spiritual being points for beingness a "good publisher", and gave me my AdSenseability revenue reverse stamina.
Moral of the story: Ne'er sweet close at hand Google - not if you are devising any equipped economics at all from Adsenseability.
Be a "Good publisher", food often, put together white-hat, bodily property good, stratum content, and The Google will pay you beside gilt and AdSenseability dollars.