Urban Beauty: underwear also fast fashiontext / Qin Li positioning 'fast fashion' of urban beauty, experienced 14 years of rapid development, with its Smarter Commerce supported 'and shops plan', officially opened the prelude to upgrade corporate brand. 'The next 10 years, urban women want to achieve 'shops plan'.' April 2, group vice president of urban beauty, the CIO Sha cool 'launch of the partnership between IBM and Urban Beauty' in the high-profile announcement. He indicated that urban women are deploying business intelligence solutions, established wisdom stores and sales system in order to accelerate the realization of the strategic blueprint for urban women 2015 8000 stores. Contrarian shop nearly two years of apparel industry 'to the inventory' movement, still does not solve the ills of high inventories. Data show that as of April 17, textile and garment industry of listed companies published 2012 annual report has 50 stocks total about 57 billion yuan. In addition, affected by the rising cost of production factors and other internal and external factors, the Chinese garment industry is facing heavy pressure to upgrade change. Under pressure, the domestic garment enterprises have to explore the transformation of upgrading of the road, especially in the 'fast fashion' transformation is quite remarkable. Positioning in rapid fashion underwear urban women, after 14 years of development, currently operating retail outlets reached 4,800 stores, mostly in the main commercial street shop. On the occasion of 'closed shop tide' of the many brands of clothing store caught, urban women are to 'and shops plan' a radical expansion. By 2015, the number of urban women of experiential shopping stores from the current nearly 4000 jumped to 8000. 'In China, consumers face escalating consumer demand fashion, urban women are to create mass consumption Wyatt underwear fashion ideas, in addition to propose new underwear consumer advocates, but more important is the opening of the underwear the whole industry chain of fast fashion changes process. 'Sha cool said. 'Fast' as the main feature of fast fashion, not only requires companies to quickly grasp the trend, also require the companies to build online line fast communication channels between customers and brands. To achieve this goal, urban women must adopt advanced IT solutions, this program will, over time, promote the expansion of the company, and to support cross-channel business. To this end, urban women will IBM Smarter Commerce solutions and practical business combination with stage deployment by stores of wisdom, wisdom to build the sales system, and create a competitive business model to achieve the company's own growth. Improve store competitiveness 'next year each store single-store sales growth of not less than 15%, is the real store, or be turned off.' Sha cool said. Stores as the main channel for enterprises to provide products and services, the merits of its operating conditions will affect business performance. How to improve store sales, in order to cope with the fierce competition in the market? The main urban women around the store replenishment systems and scheduling systems fuss. On the one hand, the fast fashion industry compared to other industries, the inventory risk is particularly important for business management is. How to control inventory and can ensure timely replenishment? Urban Beauty understands the importance of intelligent replenishment system, they draw on market-oriented foreign fast fashion brands replenishment strategies employed, according to regional and face each store attributes of different consumers, timely adjustment of stores and distribution warehouses distribution between commodity stocks to achieve replenishment quantity and category optimization through intelligent system to solve the replenishment challenges, thus creating the largest sales. On the other hand, faced with rising labor costs, urban women are still in store operations through efficient scheduling mechanism, through the system fixed, optimization rules to ensure that stores provide excellent customer service and sales outside the mandate, and realize optimization the best balance of profit and employee satisfaction, help the manager to achieve maximum benefit. . 'Customer satisfaction and employee satisfaction must be reflected in the shift from the' IBM Greater China business consultant manager Liu Boxin wisdom explains: Good senior clerk service, checkout speed, can improve customer satisfaction. The peak period traffic Air Jordan 3 Retro arrangements for staff, related to the completion of employee goals will directly affect employee satisfaction. Liu Boxin calculations: assume there are Air Jordan 4 Retro 10,000 stores, each store manager and deputy monthly salary of 3,500 yuan. New manager to train four hours, two weeks before they can officially start work, and the annual training is required two weeks. Assumed working 20 days a month, you can save only spent 87 million yuan in annual investment manager who cost. The products sold directly to consumers, 'now is not a lot of customers to the clothing store to buy clothes, but optimistic about the Which clothes were tried first, saw color and size and then go home to make a purchase online, this way, the entity shop seems to be nike dunk heels the shop fitting shop. 'Sha cool said. The overall economic downturn, increased competition, new consumer shopping habits and other factors, led to domestic brands rely on product Nike Air Yeezy advertising plus wholesale growth model has become obsolete; consumer shopping experience as the core, a demand-driven value chain, and online and offline full channel marketing model ready. To this end, urban women changed the traditional garment enterprises to sell products to the channel, franchisees, distributors and partners to model, but create wisdom sales system, the effective integration of online and offline resources, providing the overall electronics for enterprise customers and consumers business services platform, the product sold directly to consumers. 'Electricity supplier is cold, but the store is hot, warm staff, product appeal, are able to make more rapid channel expansion, so that later becomes underwear 'around sales.'' Sha cool said. Under the blueprint, Urban Beauty 17 million members to become the main electricity supplier customers, and repeat purchase. Urban Beauty will convert all online sales order (most recent) physical store revenue, and by members of management, Nike Shoes mining customer information to achieve precision marketing. Consumers both in physical stores or the Internet, will enjoy the urban women to provide one-stop shopping experience. Assuming 17 million members, the multi-channel integration mode trigger 500 million members, often buying behavior, if 100 yuan per person per year to buy more goods, will be able to generate sales of 500 million yuan. To fast fashion Nike Shox supply chain transformation ''camp' and 'pin' boundaries become increasingly small, change consumer behavior will lead to dramatic changes occurred future business.' CIO in China's largest network of community-based knowledge sharing network ITValue online discussions, community members CIO to achieve this consensus. In customer-driven business era, customers want companies to respect their time, preferences, values and privacy. And to meet these expectations, companies will need insight, innovation, and provide intelligent guidance on all aspects Air Jordan 19 the type of customer experience systems. 'Perfect for business intelligence systems, so that we can through the network channels to collect and capture demand information, the use of traditional stores seize the consumer, while the analysis of the information given to the rear end of the supply chain, for accurate production and supply chain planning. To complete the city Beauty capturing from a trend to transition new products to market fast fashion supply chain. 'Sha cool said. While fast fashion supply chain to implement a short time, the wisdom of business as urban women bring particular value currently can not be accurately measured. But studies report showed business intelligence for the enterprise ROI of 12.05 times, of which 60% came from the indirect benefits, such as productivity improvement, 40% from direct benefits, such as lower operating costs. Future, urban women will constantly improve order management system, warehouse management, performance management, strengthening its own leadership position in the fast fashion underwear industry. (Via commercial value) [Welcome to search on a micro letter 'txws_txws' Follow our official micro-channel, 6 a day to miss the wonderful article. ]