[Cosmetics] channel decryption traditional channels, there are giant haunted[Note] i world network operators in the 'Rising electricity supplier is not easy,' the article, we see that although the rapid development of online Nike King shopping cosmetics, but the brand still problems to be solved. In fact, before the rise of online shopping, cosmetics traditional channels has been more mature, and in these channels, there are many invisible giant. Text / world Air Jordan 19 network operators Yang Qin professional chain channels: pending verification of explosive growth in cosmetics Air Jordan 1 channels, there is a rapidly growing channel \u0026 Air Jordan Others mdash; \u0026 mdash; specialty stores, such channel representation business comes as Watson and salsa. Watson and salsa have time to enter the Chinese mainland early. Watson in the late 1990s into the Guangdong region, and salsa network also Nike SB entered in the Nike Free early part of this century. But the two companies to enter the mainland in the future for a long period of time, we are in a latent stage. In fact, the industry on the development prospects of professional cosmetics chain had a very long discussion. At present, China's most successful specialty chain model comes home appliance industry, the rise in Suning, Gome led integrated electronics specialty retailer of flags. However, there is a big difference between professional cosmetics and home appliance chain industry. High margin specialty cosmetics chain \u0026 mdash; \u0026 mdash; up to 45% gross profit margin salsa; Watson gross margin although Bi Shasha low, but there is Nike Shoes still 35%. Compared to other retail industries, cosmetics belong to a higher level of gross profit. Gross margin cosmetics specialty store for the industry chain is concerned, is cosmetics brands to distribution costs from the hands of consumers. The cosmetics specialty retail businesses, its own operating costs are not small, Watson and Sarah's operating costs are in the 30 o'clock. Sarah's breakdown after operating expenses, we found that the two largest cosmetics specialty stores are part of the cost of rent and labor costs, accounting for two costs already exceed 20%. And there are two charges of rigid long-term trend of rising. Factors in developing professional cosmetics chain management need to be considered in China are mainly two: First, the market size of capacity, the second is the business model can support profitable. For the first question, we are opportunities for all to see, because China's consumer market is developing rapidly, the cosmetics industry is no exception; however, we rather after a problem worth pondering. Chinese market in the geographical range is very wide, high demand concentration of first-tier cities, but the second and third tier cities, and even lower-level areas, cosmetics consumer demand is relatively dispersed. This professional Air Jordan 18 chain business model, the ability to channel sink to what level, are still unknown. This is just statically analyze nike dunk heels a problem. If you take into account the rapid detonation of e-commerce in recent years, cosmetic specialty stores whether there exist value? Nike King Ultimately, these specialty stores are given voting with Nike Hyperdunk their feet \u0026 mdash; \u0026 mdash; Watson and salsa in after years of tepid growth, for the past two or three years, conducted a rapid expansion. And about the same time, many domestic cosmetics specialty stores have also come up, such as Guangdong, Guerlain, Shanghai Kang Ti, drive northeast of the United States and so on. Guerlain is a call for \u0026 ldquo; ten shops \u0026 rdquo; the slogan for the United States to become the cosmetics industry. Regardless of the success of this business model, as a professional chain of retail formats, after after recent years of rapid development, it has gradually become an important sales channel. Department store channel: the big brand selection and purchase of network products of different brand positioning, department stores selling mainly some high-end cosmetics, among international brand products. The most notable feature of these channels is the brand with independent counters, facilitate corporate brand image. Currently, China's department store associates to take a more prepared, not outright ownership of goods mall, only a certain percentage of a commission of flowing water. Department store brand point deduction is not fixed. Some small shopping centers, new shopping malls give the commission a minimum of L'Oreal as low as 5 percent, ordinary mall point deduction for L'Oreal mostly between 10 to 15 points. However, domestic brands, this treatment gap is big. Slightly scale department stores, commission is charged on the domestic cosmetics from 20 points. For some of the new brand, the deduction may even reach 30 points. Thus, only a cost terminal, L'compared to domestic brands to have at least Nike Heels Boots 10 points cost advantage. This is the brand's influence. Overall, department stores mainly large brand of choice. Beauty salons and direct sales channels: Channel cosmetic giant go unseen beauty salons mostly professional cosmetics. These cosmetic truly be called the brand is not much, because the channel compared to other cosmetics distribution channels, and lack of transparency. At the same time, consumers in the process of consumption, more influenced by the views of the professionals. Thus channel costs have been high. However, while the beauty of the large profit margins, but not necessarily their earnings will be good. Some beauty salons open inside the mall, the rent would be as high as 20%, and high labor costs. Not so much in beauty salons selling products, as it is a beauty Air Nike King Jordan 2 salon in order to provide services incidentally Nike Pepper Shoes used products. And after direct from birth has been in trouble. China in December 1, 2005 promulgated the 'direct selling regulations', and in 2006 officially issued direct selling licenses. At present, China's direct selling a total of only 30 licensed companies, which engaged in fewer cosmetics industry. Nevertheless, the Chinese cosmetics direct sales channels to total sales ratio is over 10%. Avon, Amway, perfect, Mary Kay, whose son, gram Ti Amore, these companies were engaged in cosmetics sales, and many of them achieve an annual sales revenue in China is a billion level. This is indeed a hidden giant channels. (This article first appeared in the i world network operators, all reproduced, please indicate the author and source) \u0026 ldquo; cosmetic channel decryption \u0026 rdquo; topics include the following articles: 'Rising electricity supplier is not easy,' 'traditional channels, there are giant haunt'