One of the most ignored elements of e-mail Marketing and by extension Affiliate Marketing in the structure of an infinite earnings online is the Sales Funnel and its design.
Having a well designed Sales Funnel will generally ensure that your sales conversions are at their optimum. I am sad to state that lots of Marketers start out without even a fundamental Sales Funnel and in the process of performing their online business lose out entirely on the many, many benefits to be had, were it there.
There are marketers who carry their traffic directly to an affiliate offer, and completely miss out on the opportunity to construct a list and therefore an boundless income online.
Then, there are Marketers who fail to monetize their Thank You pages by not sticking a One Time Offer on the end of it. It may appear like nothing but these apparently small blunders can make you leave a lot of money on the table.
Sales Funnel designs can be straight and easy forward or they can be exceptionally intricate affairs. The primary goal here is that as soon as a possibility remains in the funnel it becomes exceedingly hard for them to exit the funnel without a purchase or without leaving funnel marketing their contact details.
In the most fundamental Funnel style you have a broad or broad front end, which is fronted by the Squeeze Page likewise called the Lead Capture Page, this is where the possibility is brought into the funnel.
After the prospect register, they are then directed to a Thank You page, where they are officially thanked for choosing in and formally welcomed on board. At this moment they can either be asked to validate if you are using a double opt-in, or they can be presented with a low cost One Time Offer, as the link to the Download Page is sent out through email. On the Download Page the prospect is offered a different One Time Offer which is an up-sell of the previous one.
Basic Sales Funnel
... ONE-TIME-OFFER.
SQUEEZE-PAGE ----- > THANK YOU-PAGE.
... DOWNLOAD PAGE.
After that the style of the Funnel will vary from one to the other, but the basic concept is the same that is to keep the prospect purchasing up until he stops buying. When the possibility stops purchasing, you stop selling.
So in the Funnel the possibility will exist with Up-sells, Cross-sells all the while being nudged to the Back-end of the Funnel where business and the earnings are the most profitable. This is where the costly one on one coaching and all the other high-end items are.
After the prospect indications up, they are then directed to a Thank You page, where they are officially thanked for choosing in and formally invited on board. At this point they can either be asked to verify if you are utilizing a double opt-in, or they can be presented with a low expense One Time Offer, as the link to the Download Page is sent via e-Mail. On the Download Page the prospect is provided a different One Time Offer which is an up-sell of the previous one.