Kevin Allocca: Why video goes viral

To become famous, video has at least one point below three elements.

tastemaker
 - Double Rainbow
communities of participation
 - Friday, Nyan Cats
unexpectedness
 - Bicycle


What does it mean?

Today the world has changed, 
the audience define the popularity.

After watching this video, Joe said
Japan is more vulnerable to create contents than other countries. 
It has already made participants for creating videos.


http://www.ted.com/talks/kevin_allocca_why_videos_go_viral.html

Simon Sinek: How great leaders inspire action

He defined "Golden Circle", its center is "why" and surrounded "how" then "what".
People are attracted by as much "why" as "what".

He held Apple up as an example.
Apple doesn't mention 'what' function the devices have or 'how' interesting they can, 
but highlight 'why' people should use them.
They tell people "Do you want to be a ~~ man? That's reason why we recommend you this device!"
The goal to business is to do business with people who believe what you believe.

He took the difference between the Wright brothers and Samuel Pierpont Langly.
The former thought why they wanted to invent a plane, worked with people they believe, ended up succeeding.
The latter pursued what they invented first in the world and how rich they became.

At the end of this talk, the speaker says,
It's those who start with "why" that have the ability to inspire those around them or find others who inspire them.

I'd like to a sophisticated person who always think 'why' things do well.


http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

方向性決まってきた

社会貢献できるものを作る技術者
世界に発信できるものを開発する
自国の利益となるよう世界のものを取り入れられる柔軟性
女性として家庭をもつ、仕事と両立する

だいたい軸が決まってきた！
人生捨てたもんじゃない！

「もの」っていい日本語ないかな…