Are you a Generation Y?
二ヶ月前に友達とGeneration Yの話してた。あまり日本で聞かないマーケティング・グループです。日本で違うネーミングかもしれない、でも特性が似てると思う。
born between 1977 and 1994:1979です
totally used to an MTV culture:中学校からみてます
typical attention span is is only seven to eight minutes:YES! 特に仕事のコール中
very visually oriented:面食い
over-achieving, over-scheduled generation:Yes
high tech media driven:かばんの中>iPod, 携帯、デジカメ、USBメモリー
internet savvy:毎日
hip hop is mainstream, rock n roll is alternative:Yes
don’t expect to stay in a job or career for a long time:ファイナンスは後数年もないかな?
have grown up getting constant feedback & encouragement:親&先生には感謝です
never known a slow pace of life:いつもゴーゴーゴー
constantly looking for the next level of challenge:Yes
likes exciting, challenging, thrilling experiences:ジェットコースター、速い物、スピード
free time spent being active:Yes
trend-conscious :Yes, でも「すぎる」まではいかない
go-with-the-feel:Emotionsで動いてる人です
impatient:そうだね。。。
think using paper-based resources such as libraries as “geeky”:確かに
AOL Instant Messenger, MSN or ICQ:MSNがメイン、ICQ懐かしい
Blogs: Myspace, Xanga, Livejournal :日本版ミクシィ
Flash websites:作ってます
life is about what is ahead, and how quickly you can react, adjust, adapt:I try
grown up balancing sports, school, jobs and social time:中高大学、今でもそうです
strive for maximum results with minimal effort:Always!!無駄は意味ないもん~
very efficient and does not get caught up in details:特に仕事でやってるから行けないかも
do not sit around and wait for things to happen when they know they can make things happen:行動するほうかな
labeled as “Street smart”:Street馬鹿じゃないな、あまり知らない人をいきなり信じることがない
if you have established a relationship of honesty and trust, they will stick with you through anything:友情、信頼、愛、友人がいるとずっと信じる
Grew up with music downloads, instant messaging, cell phones:Yes
Cable TV, DVD players, remote controls:Yes
Napster, South Park, V-chip, Britney Spears, Christina Aguilera, ‘N Sync, Backstreet Boys, 50 Cent, Jay-Z, Lil’ Jon, Black Eyed Peas, Kanye West, ipod, Finding Nemo, Fight Club, American Beauty, Matrix, Lord of the Rings, Harry Potter, Simpsons, Buffy the Vampire Slayer, Full House, Power Rangers, Punk’d, The Real World, Friends, anime-Cowboy Bebop, X-games, ATMs, VCRs, PCs, CDs, MTV, CNN, SUVs, TCBY:大好きのはNemo, Friends
Generally very tolerant towards multiculturalism & internationalsm:だって、インターだもん
Date outside their own race or ethnic group, diverse friend group:とても
Many generation Y’ers are multiracial themselves:イェーイ!!