Unilever's acquisition of 55% stake in Patio been to cosmetic products for the Chinese people are familiar with the multinational giant Unilever Patio Group Holdings announced yesterday, the two sides will work together to create the world's largest water purification products base in China. Patio Group is China's water treatment industry pilot enterprises, including household water purification products with annual sales of about 1.2 billion yuan. Unilever CEO Polman said the investment in the last decade Unilever one of the largest M \u0026 A projects in China, the deal will make Unilever holds a 55% stake in the Patio, and make Unilever water purification business doubled. Yu Jian largest water purification product base Patio Group growth since its inception in 1998, its water purification products are more than double-digit annual rate.
After the share transaction, Qin Yuan Group CEO Ye Jianrong will be CEO of the new joint venture. Patio brands and Unilever's water-brand collaboration development, independent operations. Unilever heavy water as a precious new bet, now in 13 countries around the world, officially landed in China last year. According to Ye Jianrong said, Patio in the country with more than 5,000 dealers, 400 agent, set up a sound sales and service network. But this partnership, only about 10% of the dealers will also agents Bao Qin Yuan Group and Unilever water two brands, 'Most of the dealers in the financial and energy may not be the same time agents the two brands. But the future Patio will make the national market share of the first brand, and water purification Po will strive to become the national market of the top five. 'Before this day the area elfen lied cosplay has staged several local brands are being put on ice after the issue of foreign acquisitions, yesterday Patio and Unilever aspects of the issue made a response. President of Unilever North Asia 马瑞文 more is obtained after the Chinese toothpaste was Unilever management to better development, for example, deny Unilever frozen Patio brand.
Ye Jianrong also denied frozen say, according to its disclosure, before the acquisition, Patio has to do its business separation, Qin Yuan Group main domestic and "cosplay vampire knight " commercial water purification business, and the newly established water Arts Holdings is the main municipal engineering, sewage treatment, membrane technology market. Ye Jianrong south are reporters yesterday also revealed that water Arts Holdings in the next five years, will seek a separate listing. Japanese giant investment focus has changed in China? Pursuant Tin Man, vice president of Unilever North Asia say, water purifier business will and personal care, food, like Unilever China has become a business, 'and it hopes to become sales contribution accounted for more than 10% of the category. '
Marui Wen yesterday in an interview, also said,' Although the Chinese users now rarely use water purifiers such products, but the size of this market is about 1.5 billion euros, only about about 8 percent of the population use the water purifier market is still very large, clean water treasure more than 20 percent growth last year. 'In accordance with the growth rate of the digital, water purifier business have become the future growth of the' engine. ' Day of the Secretary-General Yu Xueling Guangdong Chamber of Commerce told the South are reporters, said that Unilever water purification business in China to accelerate the layout, or its cosmetics business in cosplay costumes for sale China to a certain stage of development, and look reflect the new market opportunities.