[Case] New Egg: An electricity supplier website godfather decline revelation In 2005, China new egg net sales of 60 million, was less than 10 million yuan of annual sales of Jingdong. The new egg is the electricity supplier industry, 'Whampoa Military Academy', Yi Xun Bu Guangqi founder and CEO is one of China's earliest employees new egg; tonight Hotels Cheap founder any Xin Deng Tianzhuo also working in the new egg; some of the electricity supplier technical school is scattered in all the electricity supplier website; said Liu Qiang East was also one of the early providers of new eggs, and was founded in Beijing Jingdong also inspired by the new eggs. However, in the electricity supplier how good trend, a good start site why defeated? The electricity supplier website godfather decline leaves us what sort of inspiration? 2013, the silence of the new egg China (hereinafter referred to as the egg) negative news frequently. May, the office moved out of the eggs in the center of the media in July were found 'empty' egg collapse under the new message is also spread this context. Most explosive news from March 19, management changes statement issued new egg: President of China 周昭武 sacked. When we are curious about the new egg situation, attention has also been the story back to the new egg riddle unanswered: central Newegg exactly how to run? How good foundation and a new egg missed possibilities? By reporter an exclusive interview, we generally come to the conclusions: the persistence of a new egg inside informant culture, but I 周昭武 conservative formalism and strategic, then let a series of questions ultimate exposure. Decline revelation 1: Strategic conservative 'life and death, and did not measure, fall behind,' said one former executive told reporters in the egg, conservative treatment is to deal with the decline of the status of the team 周昭武 way, but accelerated the deterioration of the egg. Long-term loss of the eggs in the United States lead to dissatisfaction of the Board, to stop blood transfusion. Zhang Jun law requires reduced losses in egg. Zhou Zhaowu no constructive policy, but to take a conservative strategy. But in the fast trial and kateky hitman reborn wigs error to encourage electricity providers, the egg 'strengthening management, inner strength,' thinking, just means that mistakes and innovation is not recognized. Based on the success of the US egg 3C professional market focused. But in the domestic market, copying the American model in the egg and gradually platform, department of B2C giants contrary, and gradually marginalized by the market. Newegg between self-built logistics and third party logistics wandering, but also not able to effectively reduce costs. From the details view, the egg product description too specialized, Chinese users are not concerned with the terminology and elements but intuitive popular cost-effective, easy to understand instructions. November 2012, reporters in eTailChina forum when he saw the new executive vice president of China's 周昭武 egg.周昭武 speech proposed a new egg O × O × O strategy (Online × Offline × Overseas), expressed online and offline, will have a huge multiplying transnational energy, and referred to the advantages of the new egg as multinational corporations. These views have been interpreted as a transition Newegg media strategy. But this idea is clearly not get the desired results in practice, according to the new egg insiders, sea scouring the worst time of the day only one order, finally ran aground. Before sea Amoy project ideas, new egg has tried to do an open platform that stores shop items. Trader David Xu's project from Taiwan, was once suspected of employees 周昭武 relatives. Employees found David Xu even Baidu never heard, but there get any resources from Zhouzhao Wu. Store shop project cost staggering, but turnover hovering around 10,000 yuan per month, lower than the salaries David Xu. Decline revelation 2: about face, covering up the fact in the eyes of some executives, management background 周昭武 Ph.D., the new egg as a testing ground for a variety of management theory. Newegg arrived on his desk stocked with Ma's speech was recorded, with Mao Zedong Thought management company, and the management of behavior and so on popular books, which first of all will make it to the competent alarmed: this is to use the success of the management of enterprises do ? Electricity providers face a rapidly changing market, Zhou Zhaowu first details of the work templated. To cope with living in Canada, China, New Egg highest person in charge of the new executive committee of the Board Zhou Jianqiang Chinese egg time, Zhou Zhaowu habit to convene a meeting in the evening heads of department, a department of ef a fairy tale of the two cosplay a department to report to work. In addition, department heads to prepare the format specified by 周昭武 PPT, in accordance with the content of his complex tables filled with provisions, which contains the project, the budget, the process, the number of completed budget and how much, and when to resolve the current problems, future changes think outside the box. The PPT format also a change and back. Zhou Zhaowu even spent paying to Taiwan invited ISO900 (International Organization for Standardization) trainers specialized in the design rules and forms. In the jumbled flow restrictions and rigid, executives handed systems and programs often dystocia, long time not to publish and implement. When faced with a real problem, Zhou Zhaowu negative attitudes lead to new rules for egg original was destroyed. In the egg employees narrative, new eggs corruption fading serious. Good management team is a priority after taking office 周昭武, but he always covering up the fact. Some management loopholes become a hotbed of corruption. For example, freight handling eggs in return order, resulting sometimes borne by the company, employees only need to express a single group of managers will be able to be reimbursed. Great to use company resources spent doing business, small private express orders to fish in troubled waters, all this to be reimbursed, so did the staff a month to increase anywhere from several hundred to more than a thousand 'income.' In addition, bulk purchases belonging discount gifts not ichigo 100 wigs registered in the system, these de facto property of the company and therefore be easily resold. Purchasing managers purchase, clearing the prices have great voice, plenty of room for corruption, resulting in egg 'poor rich temple monk,' the situation. In this regard, Zhou Zhaowu did not bother. Even in the face reporting and expose, as long as someone to provide a reason, you can in front of 周昭武 decent. He always to report Joon Chang Law: 'the team has improved, the staff very well.' This makes honest employee dissatisfaction. Inspiration decline 3: office politics and culture informants It is understood that Zhou Zhaowu office in Taiwan before the new egg foundry business executive HR. The last Cosplay Costumes 1960s and 1970s, he served in the US Wang computer company as an engineer, code geass wigs had no experience in the field of electricity supplier. He started the eggs in the good work: personnel structure adjustment. In early 周昭武 eggs, along with the older employees holding resources is not harmonious. In the opinion of many employees, personnel structure adjustment he initiated with subtle purposes. In breaking the original structure, the process of resetting the hierarchy, Zhou Zhaowu promoted many people. Some breaches of discipline among them but had been treated, some people have not been promoted for many years, 'easily control.' And to make things difficult for the team over Zhouzhao Wu, president holding power promotion and pay rise they have to make concessions. After substantial promotion and pay rise, 'discordant' sound a lot less. Personnel structure adjustment with the political interests of the exchange office of color in poor performance status increased the company a lot of costs, widely questioned. A director, says Zhou Zhaowu the entire management replaced him, giving the impression that the management of instability, there may be as a man leave his downfall. So a lot of backbone to either walk or entrenched, no longer take the initiative. A case under the Sui Liwei Zhou Zhaowu past as personnel director, a high-profile act, was evaluated as 'very wrist, but not occupation.' Yes, at the end of the awards, the act of the referee's personnel department to get most of them award. The company before the annual meeting, heads of departments and personnel department for the bonus money to overweight, you a thousand, I'm five hundred. Some say: 'It was like the old days in my house, dream life ......' Why give the plight of the personnel department of the enterprise to create a flamboyant atmosphere? Numerous questions, the people more lax. May 2013, the office moved to the eggs in Jiading, 'self-marginalization' led the staff, especially the loss of key employees. It is understood that the culture of a mature egg financial managers need at least three years after the move to Jiading, five financial manager of the eggs in the financial sector all lost. In the last written report on the new egg process, many respondents mentioned the new egg prevalence tipped, MTS, department heads, etc., can write e-mail to report the situation, these messages may direct tensioned Jun. During 周昭武 office, reporting his mistake and the number of tip-many omissions, but Zhang Jun did not adopt law. It was speculated that the long-term informants culture, deepen tensioned Jun insecurity, prompting him more intransigent, more difficult to trusting. 'Fred (tensioned Jun) will not trust any executive more than a year.' It is in the egg of a sentence handed many years, has also been shown many executives leave. In fact, as early as 2012, 周昭武 lost the trust of the American board of directors. July 2012, he went to the United States by refusing to report egg, came back to the executives mail said: 'The board of directors, as we originally expected, the directors for operations in China is quite satisfied, but also do not want to listen to me For market overview and explanation of our coping strategies 'While extending the term of office in the egg, but leave the way Zhouzhao Wu also become a special case: Bulletin dismissed. By the end of 2013, when Zhou Zhaowu transferred overhead, they lost the right to manage the new egg net, for an initial charge of logistics, general services. And in March of this year, Chinese New Egg Network Statement: 'has now the prince of tennis wigs dismissed the former president of China and other related personnel 周昭武 and lift as they are new, and the new egg egg all duties related subsidiaries, this decision was based on its eggs in the operation and management related business processes mismanagement. '(author: Qi Yu) Source: PKU