Pictures from the bottom Mobile Internet community: seven cases, four major trends i dark horse Note: in October 2012, Facebook announced a $ 1 billion to buy on-line only half the picture of social applications Instagram, let the world know the true value of mobile Internet picture community. Picture communities, the last two years has been popular mobile Internet. Compared to the PC community once more on the text, the phone a natural fit in the picture of social, but also because of social expression pictures more intuitive and concise manner and it is increasingly becoming a social mainstream. The following is the 'entrepreneur' i dark horse summary, China emerged in recent years, the two representative picture of community cases and trends: First, the Chinese version of Instagram: nice cut dgray man wigs from the young beauties and the trend, as a picture \u0026 ldquo; tagging \u0026 rdquo; i Dark Horse NOTE: Instagram in China has a large number of \u0026 ldquo; \u0026 rdquo ;, imitators but is probably the most successful of nice. In just six or seven months, consecutive successful completion of A, B rounds of financing totaling $ 28 million, up less than a year of mobile terminal start-up companies like Beijing Science and Technology and its products extremely nice as the recent venture capital focus. By playing tag in the pictures and share interactive drying out this model, nice country has gathered a lot of influx of young people user, accounting for overseas users already reached 11%. As one of the few Chinese Internet products original, nice picture are moving towards international social applications to the wider goal to accelerate development. Based on \u0026 ldquo; Image + label \u0026 rdquo; this mode mobile community can really become a new application service users worldwide it is a nice start for the transformation of the three after-owned company founder and CEO Week, the first electricity provider business failure?. Zhou was born in 1984 in Beijing, since 1997, the first pair of Jordan shoes collected to date, has been removed from the trendsetters Circle. The first week of the limited edition Jordan shoes, Nike shoes and fashion apparel obsession, has not been supported by their parents. One pair of shoes frequently garde twelve thousand dollars, and are perennial buy new models, which an ordinary civil servant family is concerned, it is to spend money. To avoid nagging their parents money to buy shoes when, from high beginning, Zhou first learned to make small business \u0026 mdash; \u0026 mdash; selling shoes. Purpose is very simple, with money earned your favorite shoes. As for supply, most of them from the periphery of the first cycling shoes shopping around Beijing foreign trade income franchise store, the buyer was to have this good shoes with friends. In 1999, the first week has already begun using the ebay platform shoes and a shoe from abroad. The summer of 2002, he was admitted to Beijing Institute of Technology software engineering, busy all day long shift sneakers and participate in various circles, four basic courses obsolete. Sophomore second half, the first week of a self-built website AJshoes.com, franchise Jordan shoes. Supply is still varied, with shops Amoy, have bought online, useful his collection of shoes in return. In 2004, AJshoes.com has annual sales of nearly 10 million yuan net profit of more than 1 million yuan. He was responsible for the Web site operators, only the first week and one of his college classmates. It is from this point on, the first week of areas of concern from a simple extension of shoes to apparel and other more diversified trend products. He gradually became more international tide line cards, such as Japan BAPE etc., in the domestic first contact, the first to bring sales of enthusiasts. Although generous in return, but his intention, AJshoes.com later because of lack of management, gradually being abandoned by the user. Until 2010, the site no longer exists. Junior year, the week's first-time media into the 'Size \u0026 bull; Size' magazine internship. This is is the first magazine of the shoes. After graduating from university, Zhou and Yang together when he was the main program, switched to another niche fashion magazine 'SHAKE \u0026 bull; stylish' doing editing. A year later, going to study abroad, Zhou resigned. After returning home, in the margins of the application of foreign schools and respond to all examinations, August 21, 2008, the first week launched its own personal blog kiDulty.com. During that time, when I see the trend of fun products or information, he will be posted to the above feelings down on paper. Order Week, the first surprise is that only little more than 400 people browse the site daily, was found in April 2009, welcomed the initiative to cast Adidas clover $ 100,000 advertising. The first week will be the first time to pass this message to the friendship between Zhu Dabin.朱大斌 is the first week father's friend, had previously served as executives at GE, McKinsey, Softbank and other multinational companies. After his father referral, 2002, to get to know the first week of his admiration of the returnees, especially the older generation entrepreneur, the entrepreneurial class and then every problem, he will call the Zhu Dabin, or straight to Zhu's office on the ground face to face advice. Please 朱大斌 intended to write a letter of recommendation to study abroad, resulting in the clover after he informed the ad, Zhu very pleased to recommend him to give up the idea of going abroad, instead try a venture in the field, reason is that even venture fails, go to school late. Moreover, in May 2009, Zhu Dabin the week first introduced to his friend Xu Xiaoping. A year later, Xu decided to invest in the first week of kiDulty.年底 2010, kiDulty transformed into electronic business platform. Xu Xiaoping, one million yuan after the initial investment, reinvested $ 400,000. Second half of 2011, Wang Qiang Xu Xiaoping will pull in friends, who invested $ 500,000. Due to poor decisions by the end of 2012, Xu and Wang have been fully invested almost $ 1 million loss of light. In January 2013, when the company cut staff from 70 people to 10 people remaining, by the first week inviting, he worked in Sina, Baidu and other Internet companies and mobile end had entrepreneurial experience 曹大鹏 join and become the company's new projects co-founder. In June 2013, kiDulty in the main business, the launch of new products \u0026 ldquo; kk Shopping \u0026 rdquo ;. This is a pure focus on mobile application shopping guide brand men's. Facts have proved that this is a tricky bet: First, when the mobile terminal shopping tide has not yet formed, it accounted for the entire net purchases of only 6.8%. Second, the user clicks on the merchandise information, the jump destination mostly for Taobao, which is very strong, frequent changes in strategy, once the case of this, a mobile terminal serving Dayton trap dilemma, such as the user clicks on a link after a blank page and so on. Transition imminent. nice born September 7, 2013, with the label pocket monster wigs share kk functional shopping on a new version of the line. October 21, label sharing is highlighted as a separate product line amplification, kk shopping officially renamed nice. At the same time, by Xu Xiaoping and other shareholders agree to abandon the initial weeks of the first venture kiDulty, entrepreneurial team, together with the new application from the former company's overall nice release. The new company set up soon, nice office team will be located in Dongzhimen sunshine from the city, go to the center of Port ternary Tianyuan East Bridge. Early 2014, due to the expansion team, nice move again \u0026 mdash; \u0026 mdash; from Block B 140 square meters of space, move the seat A 500 square meters of new space. Currently nice number of employees increased from the initial 10 people 33 people. nice co-founder Cao Dapeng introduced, said the current team members, mostly after 88, after 89, 33 people, nearly 20 people in charge of products and technology, with nearly 10 people in charge of market operations and brand promotion, mostly from the domestic first-class Internet the company. nice still recruiting in. Cao Dapeng said, is expected by the end of 2014, the team should develop employees to about 50, currently senior engineer and marketing talents most scarce. The same as the 1984 born a few months longer than the first week 曹大鹏, 2007, graduated from Central South University of Surveying Engineering. Cao has been involved in Baidu Baidu music, Baidu listen development Ting and other products after the resignation of entrepreneurship. At Cao venture failed, is actively seeking a breakthrough to the next, the week will be the first phone call to his occupation. Compared with the beginning of the line, nice in the form of products has a lot of adjustments. For example, the pre-open only to male users. Later, the first week that some female users by changing gender Weibo login nice setting and after joining the exchange, he decided not to be limited to this, the proportion of men and women by current users of 8: 2 to 2: 8; picture has to share to micro-channel circle of friends, microblogging platform; in addition to play-label brand products, places, people and other information can also be allowed to be raised as a label; the comment function, increased private chat functions. Compare the current large number of pictures class of applications, Zhou first thought, and Instagram, Mito Xiu Xiu and other landscaping features to provide the main different, nice in the pictures by tagging achieve is to enable users to share current lifestyle and personal interests, allowing Picture own story. In addition, in the first week view, tagging on the picture, than under the picture write instructions, more convenient, more clear and more personalized. Currently nice user over the age of 30 years of age, college students accounted for nearly 40% is one of the largest user groups. The first week that the number of users and user activity of these two indicators monthly growth rate in more than 50%, but to disclose specific data. In the development of the user level, nice to take the various industry star Daren demonstration combined with word of mouth way. Moreover, in practice, in order to lead to the formation of the new user, there have been a number of key active users operate within the community. Cao Dapeng nice co-founder, said the next 18 months, nice team of development goals, through the continuous improvement of product performance, rapid expansion of user base, enhance user activity. End business outlook of 2013, Matrix Partners upfront $ 1,500,000 will vote for the nice. However, according to founder and CEO nice first week introduction, the round of financing, for various reasons, have been unable to complete. To March 2014, Morningside Ventures added, together with Matrix Partners, added round of dears wigs investment, the extra investment and the aforementioned $ 1.5 million A round merged together, culminating in the June 16 sunset, the before and after a total of 800 million. Early June 2014, when the A round of financing is not over yet, H capital, VY capital and nice team had come to discuss a B round of financing. June 26, led by the H capital investment, VY capital, Matrix Partners, Morningside Ventures with cast B round of financing totaling $ 20 million in place. Up to now, almost all well-known domestic VC, has been in contact with the nice team and talked about financing. The first week that the final choice of these four investors, based on the following considerations: First, Matrix Partners valuation of nice although not the highest, but it is in the mobile Internet field, with a lot of resources and experience to grow early nice crucial; second, the first week and Morningside Venture Partners, Liu Qin, has met more than three years, Yi Zhu close friends, he was very much appreciated Liu Qin mobile Cosplay Costumes Internet and related products, thorough understanding, Liu finds help to him; Third, H capital founder Chen Xiaohong, former general manager of China Tiger Global fund, proficient Internet entrepreneurs in the field of electricity supplier and has deep connections, resource accumulation, which is nice in terms of very valuable; Fourth, VY capital founder Alexander Tamas, the DST former partner, has been a leading investment google, facebook, twitter, groupon large number of famous Internet company, his vision, experience and resources, globalization nice very helpful. In fact, after the completion A round of financing, nice is not short of money, as of now, there are still $ 26 million on a nice account, in other words, nice expenditures are not large. In addition to the development of strategic considerations, overwhelmed by financing another reason is that the first week that, if not much money on the company's accounts, really good engineer is not to dig, but no clout when dug out of their own people, because most of the other Startups worry was short-lived. In 曹大鹏 opinion, as a true original Chinese Internet products, in the absence of any foreign promotion, the English version of the case of poor, nice overseas users had grown to 11%, and 7% of the users of foreigners, it is completely It may become an international product. Of course, if only to tag the interactive form on the picture to judge, nice neither the world's first, nor the only one, abroad a variety of similar applications, such as Swaag, tagbrand, etc., but also in product development early, nice swaag team did learn through the UI design, but in terms of product kernel, nice hitherto unique. Not difficult to find, after the nice, the country has been found in nearly 20 similar applications, such pinco, yohoshow, in like. In this regard, Zhou first responded that these \u0026 ldquo; copying \u0026 rdquo; nice product, do not good, not worth attention, and if a product has been confiscated others, beat himself, it only shows that his team is not enough good, execution is not strong, the idea is not clear. As regards the potential threat BAT, Zhou first expressed, no one can stop the action of competitors, but the veteran big companies do not necessarily have an advantage, otherwise the world's largest Internet companies should be AOL or Netscape, but there may be a small company completed large Company subversion, such as millet Nokia. Turning nice business model, he said the first week, at least apparently, electricity, advertising, value-added services, O2O, CRM, and even games are possible, of course there is another possibility, and that is to create a The new model ever, but these are still unclear. Second, say + beautiful mushroom Street: Photos community will create tremendous opportunities electricity, a $ 1 billion valuation of the two companies was born i horse Note: Beautiful said mushroom Street and success illustrate, picture community, in particular article to share-based Photos community, is a natural electricity supplier with good properties. 'Beautiful, said: Based female community is still vertical electric provider, a community with electricity suppliers combined success stories' Xu turning the founder \u0026 ldquo; beautiful to say \u0026 rdquo ;, Gein found Taobao types of goods and the number of sellers too rich, so that online shopping addiction The girls also take a long time to find your favorite clothing. To this end, said the beautiful build a shared clothing, shoes, bags and beauty makeup topic communities, after the formation of user stickiness to attract a huge number of Taobao merchants to publish this information to guide one click, jump to Taobao product pages to complete the purchase. 2013, said the beautiful Taobao transactions to bring more than 3 billion yuan, only got into tens of millions of commission. Even so, the face of the PC plus mobile terminal daily UV up to 500 million beauty that Ali is still skeptical, fearing the upstream flow to be controlled, the shares proposed requirements. Ju material, in the case of bids is almost the same, Xu turning chose Tencent (according GGV Capital Partners, Jenny, this is because of the beautiful, said the main flow has been contributed by the QQ and QQ space), Taobao immediately blocked outside from the beautiful to say chain. However, the whole company had to do to prepare the transition C2C electricity supplier. CEO Xu turning the computer holds a Masters from Stanford University, served as IBM's technical experts, a deep understanding of big data; square Talavera, vice president of product and vice president of operations 杜郭伟 are from Baidu, experienced. With half the time, said the beautiful developed a business transaction system, the original advertising team to operational teams, advertising on the platform Taobao tens of thousands of businesses to choose the best quality in the long cooperation thousands home, to help them in say a beauty shop, much more favorable conditions than Taobao, such as commission in the first year is free, within the chain prices as low as 3 cents per click. Young Tom just boiling, it is better to pay. Ali said simply put beautiful Alipay completely shut down, forcing the latter to pay the full results of the docking with the micro-channel in the mobile terminal madness force, have acquired Tianpin network and Iron Chef shook, mobile end supply chain integration. IResearch report in December 2013 showed that female fashion vertical electric provider, the beautiful APP said monthly coverage of 8.74 million, only 40,000 CD products will be less than the first, but more than a third mushrooms Street was up more than 200 million, is nearly twice the fourth United States together superior products. According to data released by beautiful to say, its installed capacity of over 75 million APP, order transaction accounts from the mobile terminal has reached more than 70%. March 20, 2014, said the beautiful start a period of seven days, including tops, skirts, pants, shoes, bags and accessories of the six categories of \u0026 ldquo; Spring Carnival \u0026 rdquo ;, with \u0026 ldquo; micro-channel pay up by 10 yuan \u0026 rdquo ; discount, combined spokesperson EXO-M (90 head residual powder has a mass of boy band) XIUMIN birthday during members, especially on the line \u0026 ldquo; beautiful planet XIUMIN birthday activity area \u0026 rdquo ;, cumulative turnover of over 100 million yuan, in a single day Order breakthrough 180,000. Three months after the \u0026 ldquo;. 6 18-year big promotion \u0026 rdquo ;, is also more than 100 million yuan of turnover, this time just for a day. For high-quality businesses, Xu turning announced one billion yuan of supportive policies. He explained that the beautiful said sales this year to achieve 3.0 billion next year to achieve 7.5 billion. By then, we have experienced A round of $ 2,000,000 (Blue Chi Ventures), B round of $ 8,000,000 (Sequoia) and C $ 20 million round (GGV) financing beautiful that the market value will reach $ 5 billion. Ereli data show that by 2017, industry sales volume of Chinese women's fashion vertical electric providers will be RMB 100, said the beautiful development space very imagination. 'Mushroom Street: Community + electricity supplier compound' mushroom Street C round of financing more than $ 200 million, to reach $ 1 billion valuation. Chen Qi, founder of mushroom Street has always been convinced, community or entertainment-oriented Internet products will be able to combine with the electricity supplier. Thus, when he started the business, first made volume beans network, located in the general community and the bridge between the electricity supplier website. But he soon discovered, do not understand the basic electricity supplier community, so personally play: \u0026 ldquo; the first business to do is to stick in the middle of the dumbbell, I found not began to own a ball at one end and the other end of the ball is electric providers. At that time we want, whether or Jingdong Taobao, if you sell something, I regard the traffic to you. \u0026 Rdquo; however, the community did, to do shopping guide, and the rest are part of the electricity supplier website to complete, so that Chen Qi want to dig deep in the user experience, and immediately found not to manage the transaction could not be achieved. Coupled with last year's high-profile Taobao blocked and beautiful, said mushroom Street traffic from (both platform Taobao was to import 5 million UV per day), which has been advanced into the arms of Tencent, former desire spared, had transformation. Chen Qi spotted the direction perpendicular to the electricity supplier, to seize 20 years old, customer price 120 yuan or so this group of girls, led to the completion of the transaction with the clothing retailer in mushrooms street. Up to now, the end of the month mushroom Street movement has more than 35 million active users, the same month million households sellers produce more than 300 million yuan of turnover. Because enough segments, only women's fashion consumption, such as clothing and bags, even if there is competition with Taobao does not matter. In Chen Qi view, the number of mushroom businesses Taobao street less than one percent, the background of the management team, but almost all the several hundred people, so he could get the service to do a deeper and more detailed. He commodity sampling as an example: \u0026 ldquo; we are sampling from 20% to 80% by the end of may. In addition, we also pretend buyers to buy, if the sample was found discrepancies with the actual product sales, will impose severe punishment. But a similar thing Taobao can not do, the whole category, too. \u0026 Rdquo; differs from \u0026 ldquo; \u0026 rdquo ;, shopping destination mushroom Street wanted was \u0026 ldquo; \u0026 rdquo ;, Shopping departure impress too boring brush classroom phone to play a little girl: \u0026 ldquo; I did not want to buy anything, but I could will point into the street to see what the recent popularity of mushrooms. \u0026 Rdquo; therefore, the focus of this work is to dress up the street to watch, providing social elements, entertainment element, the magazine takes a different picture P to improve the conversion rate. Chen Qi believes that Ali is played priority operations, products with. The mushroom Street play is priority products, such as IM tools to do the same for buyers and sellers to communicate: \u0026 ldquo; I never go to push the ad, but will analyze what they are saying, if there on the size, frequency of occurrence courier words high, you can not prove or customer service training is good, or not good description of goods, account managers must immediately follow, analyze problems and to improve services. This is the product of priority, operational cooperation. \u0026 Rdquo; from shopping guide to the electricity supplier, Chen Qi is the greatest feeling mushroom Street by the \u0026 ldquo; limited improved product \u0026 rdquo; into a \u0026 ldquo; infinitely improved product \u0026 rdquo;: \u0026 ldquo; like tonight hotel specials and farmer spring, is limited Improved. Either they can not do the whole independent or not the product itself is room for improvement, the acquisition is a good choice. And like Uniqlo, sell basic models of clothes, looking to improve the space is limited, but it is innovative, selling has become Japan's richest man. Electricity supplier industry is a very long chain, each link has a lot of things to do. \u0026 Rdquo; mushroom Street C round of financing more than $ 200 million, to reach $ 1 billion valuation. Chen Qi said he wanted to clear the vertical electric provider of two things: First, consumers have not been more differentiated experience here in your second, here you have no business in order to lower costs and higher efficiency make money. Third, share the beautiful picture needs, but also to form the community: Assistant + dress + beautiful it show Nail Beauty i horse Note: Photo socializing, especially female users, there is a big demand share the beauty, but also very easy to form Mito share Special types of pictures Community. 'Dressing assistant: Community electricity supplier gradient of the road' dress assistant Gu Ying Ying's second venture. \u0026 Ldquo; compared to first-time entrepreneurs, this time, their resources, contacts and experience to be a lot richer. I will choose good and areas of interest cuts. \u0026 Rdquo; while still in junior, Gu Ying Ying is created Hangzhou Pan City Technology Co., Ltd. as co-founder. This company produced a MMORPG web game in 2008 \u0026 ldquo; magic school \u0026 rdquo ;, market value of billions of dollars very quickly. By the end of 2011, returned from the United States Gu Ying Ying found that mobile Internet began to force in the country, she decided to seize this trend. \u0026 Ldquo; the phone is more suitable for aimless browsing experience relatively strong qualities, female users on the phone to stay even longer. As a woman, I want to do their own good, but the user can simulate things, so he chose a woman in the field. Entrepreneurship is the last time on the PC side, I know that the end user's PC acquisition costs, while the cost of the mobile terminal is relatively low, so I chose a mobile terminal. \u0026 Rdquo; the line is still dressing assistant, product positioning gone from self-timer community \u0026 mdash; fashion from the Media Center \u0026 mdash; shopping guide platform \u0026 mdash; a gradual change electricity supplier community path. Gu Ying Ying opinion, a data-oriented, fast iterative believe in the product, which is dressing assistant important factor to maintain rapid growth. In the fashion from the media center stage, dressing aides had encouraged users to share experiences with the community gene begins to form. User groups and style positioning form at this stage, but also to do the groundwork for subsequent transformation. Although the iterative process model has several reference samples, but in the development process in each mode, dressing aides have deliberately made innovation and differentiation operations. For example do shopping guide, since the period in fashion from the media center has accumulated a large number of users Taobao, such as Gu Ying Ying said, \u0026 ldquo; natural and sellers dressing assistant linked by the seller \u0026 rdquo ;, image production, which is different from traditional shopping guide. In order to control the quality of the transaction process and sellers, dressing aides in May this year transition to mobile electronic business platform, after shopping guide businesses to transform settled in business, \u0026 ldquo; almost no experience in the investment sore point. \u0026 Rdquo; In this step, the dressing assistant had not settled the blind development of the business number. The platform for the business requirements are, first from the media with stylish character, wearing catch has its own unique concept, and the way to match the sale of clothing, will be sold only to a single product or Pirates of businesses excluded. Gu Ying Ying think, PC-side electricity supplier has a massive structured data, users can search for goods find their thought, but more suitable for mobile terminals without purpose \u0026 ldquo; \u0026 rdquo ;, which requires shopping cart platform can provide purchase before whom service, dressing aides provided with the way it is about service. Compared with the traditional mode of shopping guide platform to highlight merchandise, clothing seller aides emphasize the underlying commodity. \u0026 Ldquo; Taobao business can be divided into four layers, one brand businesses, the second is \u0026 ldquo; \u0026 rdquo ;, Amoy brand style buyers Third, Fourth \u0026 lsquo; \u0026 rsquo ;. simple sellers Most shopping guide platform from the fourth floor began to cut slowly seep upward, while dressing the first assistant position is second, three, which we fashion from the media about the origin. \u0026 Rdquo; as of now, the number of users has reached dressing assistant 20 million active users over 100 million. Volume continues to grow, dressing aides still adhere to the contents of the leading electricity supplier community that positioning. Gu Ying Ying opinion, do not sell clothes popular forum, but to attract fans, which can avoid advertising-oriented model for premium content damage. \u0026 Ldquo; We believe that the future will be advertising that is content, content that is advertising, that is to say, everything must have read value. \u0026 Rdquo; Gu said. 'Show Nail: Nail do ecosphere flow distribution center,' Yi Wen Fei is a \u0026 ldquo; \u0026 rdquo ;, pure man has chosen a female applications to conduct business. He said this after a rational judgments, finds show nail App will be a business. Show nail founder team of four, in addition to Yi Wen Fei, the Cai Hu, and Zhang Jingyi have any loose is Baidu Philharmonic live soul. Show nail initially only Philharmonic live inside hatched a humble product, then the user has accumulated nearly 100 million. In early 2013, the Philharmonic live in transition around the corner, the Philharmonic when he was found alive CEO Cai Hu Yi Wen Fei Su Ning also discuss the future work of the road. Yi Wen Fei ago all Philharmonic live product, only the nail on the show are interested, \u0026 ldquo; nail is a noun, but to see it as a verb, I saw a business opportunity. \u0026 Rdquo; Yi Wen Fei has done a lot of research after the discovery, the market size of the nail industry is rapidly expanding, beauty salon industry has grown from a subsidiary, has evolved into one hundred billion market, the market share has accounted for the entire \u0026 ldquo; US \u0026 rdquo; a quarter of the industry. September 2013, the four founders of the nail from the Philharmonic live show spun off after the incorporation of companies, started joint venture. Nail on the show again, look after the product line logic. In the past, simply to show manicure nail used to share photos of community features that \u0026 ldquo; Show \u0026 rdquo ;. Yi Wen Fei has caught the \u0026 ldquo; Nail \u0026 rdquo; verb property of the word and be extended, the \u0026 ldquo; Show \u0026 rdquo; the C terminal behavior behind the nail industry, namely the B-side to attract the room. \u0026 Ldquo; show the natural nail with social property, do the nail is to give to other people to see. Users in the community showed off a patterned after, immediately asked where do, will naturally attract businesses to come; it was to ask who you do, put the nail lure; also asked how to do, nail training institutions coming. \u0026 Rdquo; Yi Wen Fei believes that the show has now become a traffic hub manicure nail ecosystem, women all with nail-related needs can be satisfied here. Yi Wen Fei in view, and the line at the show nail and nail shop can be a positive interaction, it is possible to operate the line to bring traffic and tourists. In turn, nail shop long wigs which will take the initiative to recommend to App users, a show nail salesman. In the absence of any circumstances pushed under the nail show the current number of users has more than ten million, the next day retention rate of 40%. Settled nail shop has reached 100,000. \u0026 Ldquo; mobile community diversion \u0026 rdquo ;, + O2O manicure show business realizable model has been very clear. Yi Wen Fei said, show the nail can always cut trade links, but the core task is still to community well. \u0026 Ldquo; This is a chicken or the egg problem. I can first get through the transaction, allowing users to book here nail services, you can first nail into the show, China's largest distribution center for nail picture. If the former, then I would ever need someone to guide me. \u0026 Rdquo; Currently, merchants settled nail show, all for free. Yi Wen Fei said that when the user reaches a certain level will be the order of commission. \u0026 Ldquo; Although the nail is a very profitable industry, but we can not directly reached the Red Sea, otherwise all nail shops are your competitors. We do community diversion, then a commission, which is complementary to the fusion of their business model. \u0026 Rdquo; For his first venture, programmers birth, and later did the transformation product, Yi Wen Fei said O2O electricity supplier and the experience accumulated over the past decade are now used in the nail on the show, \u0026 ldquo; I feel very cool \u0026 rdquo ;. 'US friends Beauty: Beauty communities have a future,' the majority of women in men's founder in applications, Zhang Bo and her \u0026 ldquo; Detachment of Women \u0026 rdquo; team especially conspicuous. Two years ago, Zhang Bo resigned from Tencent venture. Compared to men women involved in the field of utility, she chose Beauty entrepreneurship beautiful it is with a strong personal feelings. Zhang Bo said he first was a woman from the heart to want to change the perception and understanding of the United States, followed by an assessment of business models. Beauty beautiful it was first focused on the Beauty, to picture tutorial way to attract users to exchange and discuss. Since April 2014, the community began to on-line outfit, manicure and hairdressing area, from several fashion section meet user demand for the United States. \u0026 Ldquo; in fact, I would solve the user's two pain points, first how to become beautiful, and the second where to go to become beautiful. A sore point in front of the user come together after a sore point with the United States attracted a large number of related businesses. \u0026 Rdquo; Zhang Bo said. Bo Zhang believes that the structure of the community is beautiful it Beauty's unique strengths, which is mainly reflected in the following two aspects: First, the user some Beauty products mentioned in the statement, the United States it Beauty system will automatically identify and Product associate with the background, so that other users will know \u0026 ldquo; the product is from where \u0026 rdquo ;. In order to better carry out product launches, the United States had established it Beauty had a 15-person team, which took a year to perfect portfolio. Second, the United States and it pioneered the structured Beauty blog, that is characteristic for a make-up tutorials, blog publishing mode is set to step by step. PC era past makeup tutorial is to put together a few steps, and then by the user to ask questions exchange. Since the mobile terminal is not suitable for reading long texts, lengthy tutorial users will lose interest. Structured blog press make-up steps, the content will be split into several parts published, so it becomes very rhythmic reading, and users can comment on any part of it. At present, this technology has been patented. Only on-line more than a year, the United States and it Beauty is obtained by Morningside Ventures lead investor $ 20 million B round of financing. Up to now, the United States and it Beauty total users reached 40 million, nearly one million daily active users. Present each electronic business platform to sell cosmetics cohabitation, in order to help users to buy genuine genuine, beautiful it Beauty strengthened its tenants certification audit: First, the brands for authentication. Eligible to apply for certification, only the brand's flagship store shops or the official website, as well as brand distributor in China. Secondly, the on-line \u0026 ldquo; \u0026 rdquo ;, Daren recommended only reaches a certain level, has accumulated a large number of fans of the user, it can recommend rest assured shop in the community. To prevent businesses brush credit, once recommended merchants are verified fraud, the user accumulated credit will be fully cleared. Turning to the future profit model, Zhang Bo will be sublime! Beauty likened to a funnel, after get traffic from the community, the funnel and filter cleaning, and then toward the downstream partner, just downstream of the transaction, the community will have a profit. Zhang Bo said, in fact, this model is not beautiful it Beauty unique, Tripadvisor, etc. have been obtained on the basis of commercial success. By directing traffic downstream tickets, hotels, restaurants, and other vertical class trading platform tourism-related, Tripadvisor lucrative, and was listed by the end of November 2011, the current market value of over 150 billion dollars, is the world's largest travel community. Fourth, the picture record: Bread travel, travel pictures from birth records in community i horse Note: recording is human nature, but with cell phone photos to record the trip is the best way bit by bit mobile Internet era, which also can easily form social. 'Bread travel: the acquisition of travel agencies' in April 2014, announced the bread travel wholly acquired magical girl lyrical nanoha cosplay Beijing landscape holiday travel. An on-line more than two years of travel records, share applications, acquired under thirteen years of history, the annual revenue of 180 million yuan of the line travel agencies, travel O2O bread explore succeed? Bread Peng Tao, founder of travel that line Sooner or later, you want to go on the line, one plus one is greater than two will be. Offline resources just need to travel on the bread line in May 2012, it aims to allow users to easily and completely record and share travel stories, slogan \u0026 ldquo; to bring bread to travel \u0026 rdquo ;. This application can automatically add photographs to the user location tag, generating travel track of travel, can be played back on the map, and share it with other users through the microblogging. August 2012 and September 2013, respectively bread travel Vertex and broadband capital accumulated nearly ten million US dollars of investment, the current number of activations of mobile applications has exceeded millions. Peng Tao, founder of bread trip that start at the beginning, wanted to do the bread travel O2O. During the 2012 Thanksgiving bread travel and tourist industry on the road to launch flights to the user to send events, called \u0026 ldquo; a stay away of travel \u0026 rdquo ;, good response activities. Peng Tao found the line just need resources, but also the lack of bread travel. \u0026 Ldquo; the accumulation of resources online will take time, not one or two days. \u0026 Rdquo; the advantage line is easy to build the brand and get fans, Peng Tao believes that travel and millet bread to do is the same: the first product to achieve the ultimate, let the fans do word of mouth. \u0026 Ldquo; we can not go cap in addition to the hotel, making the aircraft, the other can do best. \u0026 Rdquo; Peng Tao wanted to have their own brand of travel products, to create an ecological closed-loop system. In an ideal tourism industry ecosystem, the user can look at pictures, to share, you can also obtain travel information, nothing more than the missing landing. \u0026 Ldquo; tourism is the nature of the service sector, while the service sector is the most important user experience. This article i dark horse All rights reserved Please indicate the source, tort reserved.