This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television8217s existing institutional structures This comprehensive study explores the prehistory of Netflix, the role of bingewatching in its organisation and marketing, and Netflix8217s position as a transnational broadcaster It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to bingewatching as Netflix8217s iteration of giving control to the viewers By focusing on Netflix8217s relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Reinvention of Television illuminatesthe importance of Netflix8217s role within the processes of TV IV