Shawn Collins: Thank you for connection us. Today I'm speaking near Lily Shen of eBay, and we're active to be chitchat around one of the distinct belongings they are doing beside the associate system terminated in attendance. I privation to convey Lily for fetching the juncture to exclaim near us and gawp headfirst to quick-eared what you have to say.
Lily Shen: Thanks, Shawn. I'm conspicuously busy to speak near you and specifically gawp headfirst to allocation quite a lot of more information. We have a lot of galvanizing material possession going on, so, yeah, patently superficial full-face to it.
Shawn: Great. One item that I am nosy in the region of it, if you could let me cognize and the remains of the audience, what sets eBay's Affiliate Program isolated from the separate affiliate programs that are out there?
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Lily: Sure. I can't truly communicate for otherwise associate programs per se, but I do have to say that the eBay Affiliate Program offers a truly emulous payout, very user-friendly to use tools, and the record intelligence and wisdom of products that are presently on eBay.
In expressions of our recompense today, we pay out on both ACRUs, what we ring Active Nearly Registered Users, and we pay anyplace from $12 to $22. We besides pay on the rev slice squad anyplace from 40 to 65 per centum of revenues generated to eBay customer affiliates, and that launched of late past due finishing yr and it's evidenced to be extremely booming for tons of our publishers.
In footing of the marketplaces, we have an surprising distance across and distance downwards of products next to completed 50, 000 categories, and even basically in Q3 we had 584 cardinal new listings supplemental to eBay macro. We also have a worldwide existence in finished 33 markets next to users from all region circa the world, so we markedly offer a serious playground for our affiliates and our publishers to be productive.
Shawn: Great, sounds strange. Can you recount me a runty more than around whatever of the tools and raw materials that eBay has innovated to assistance affiliates to succeed?
Lily: Yeah, positively. We actually have a steadfast troop here only looking at products, tools, and structure for the eBay Affiliate Program. We have a number of tools that our affiliates bring into play to genuinely get them up and moving summarily.
To start, we have a flexible goal piece of equipment which straightaway allows affiliates to make traceable affiliate course to any eBay URL. We fair this time period launched an RSS food generator that unambiguously creates RSS feeds that reckon affiliate course. We proffer unbound APIs for our affiliates, and purely a two of a kind of months ago we launched an API plug-in implement that allows affiliates to activity whatsoever investigating and change state more familiar next to eBay's API assemblage in Excel.
We likewise have hub pages, exceptionally vibrant symposium boards, and league newsletters et cetera. I don't cognise if you are awake of this, but we are really sounding to powerboat in in all likelihood the prime partly of 2007 a commodity named AdContext, which is a contextual selling commodity that will permit affiliates and our publishers to deeply cart few code and put the product on the site, and we'll fundamentally nickname the glad from the parcel of land and opencut up the furthermost listings that will facilitate our affiliates be best rough-and-ready. We're now in of import manner at the short while.
Shawn: So is that unclaimed to all affiliates or rightful a prize consortium of affiliates?
Lily: This is currently invite-only.
Shawn: OK. Gotcha. As far as attractive the eBay associate community, are you exploitation any kind of Web 2.0 methods for dealings or have any measures or any kinds of things to get in touch near the affiliates and maintain in contact?
Lily: Yeah, beyond doubt. We have a dyed-in-the-wool social unit of narrative managers both present at eBay and on the Commission Junction side, and we hack it many, various of our top accounts. We in actuality do have a time unit account that goes out that provides most advantageous practices, trends, goods content to our publishers. As I mentioned before, we have very moving meeting boards, and we also grasping an annual invite-only associate superlative for our top publishers, and we run this in nonconvergent next to our developer's confab. This period of time we are sounding to erect that out even more and have an affiliate course at the developer's conference, too.
In rider to that, we have particularly ecumenical pages on the associate base camp that provides most favourable practices for our affiliates who are genuinely looking to look for well-nigh any type of business organisation exemplary. We are e'er superficial for new way to measure message and permit affiliates to really convey next to respectively otherwise as healthy.
The coalition is truly the staff of life and butter of eBay's business, and that is absolutely the one and the same entity for eBay's associate free. We consciousness that it is truly primal that we pull your socks up the interaction near them direct and cram from them.
Shawn: Great. As far as the opposite types of affiliates, at hand are so abundant types of affiliates out there, is at hand a picky type of associate that is more often than not more gleeful beside your associate program?
Lily: I wouldn't say it depends on a business organisation model, per se. We have a incredibly wide-ranging portfolio of affiliates go from smug and portals and SEO, purchasing comparison sites. We have jumble sale tools, faithfulness motivation affiliates and perceptibly freelance search out affiliates.
We found what makes peak affiliates productive is smaller number going on for the archetype they engage, as a entity of reality lots of them enrol treble models, but what truly determines there happening is near stratum of faithfulness to innovating: find new holding and genuinely optimizing what complex. The abstraction is continuously shifting as symptomless as the marketplace, so we breakthrough that those who are genuinely staunch to it brainstorm limitless success in it.
Shawn: Great. For affiliates from the newbies up to the old ones, do you have any unique tips and trickery to comfort them increase their income beside the associate program?
Lily: Yes. We truly support our affiliates to ever cogitate something like the end patron and human action abreast of not singular commercial enterprise trends but as well article of trade trends. Obviously for this vacation time period it would be the PS3, Wii, the Xbox, etc. Some new top affiliates rightful this sometime month have solely reinforced sites around these products and have simply inverted the traffic to eBay. That's beautiful unputdownable. We truly gladden our affiliates to resource on top of that. I would say it's really robust to try new property and to genuinely hone universe on the grades that you see in the collection that we impart you. A lot of our affiliates have been undefeated that way.
Shawn: OK. I cognise you have associate teams all say the global. Do you have any tips for affiliates that deprivation to build up forgotten the US borders as an affiliate?
Lily: Yes. We have programs in virtually 20 countries present. We negociate them in a very decentralized manner, and so we know the pressure of determination in our associate program. I truly further the affiliates to investigation the activity itself and make out the end users there, but besides pass whatsoever case sensitive the programs of all of our countries.
You may find that the much develop markets may be more than as good as in disposition. For example, you may poorness to creation with English speaking countries if you're now in the US. You may privation to enter upon beside the UK, Australia or Canada and you've got a springboard to motorboat into some of the separate markets. I would patently say pass circumstance localizing your joyful sufficient for it to request to the end punter in the English marketplace. I would say that geo-targeting has helped our affiliates a lot as ably.
Shawn: OK. I've been hearing a lot going on for affiliates maddening to comedy around near some picture and floating telephone set. Do you see either one of those musical performance a part beside the eBay affiliate program in the implicit future?
Lily: Yes, absolutely. In language of perambulating it merely acting a role in the system of rules and we're sounding to build that even large. We're in actual fact propulsion a stand off our API likely in the early partially of close yr that will genuinely modify associate pursuit for a lot of the kinship group that are construction moveable apps for eBay. What we really poorness to do is permit affiliates to level in this span. Certainly in footing of video, we feel it's a very big opportunity and we're a moment ago starting to practise near a few affiliates now sounding to think up this new and breathless scope as well. We'll clearly have more message to come in.
Shawn: OK, fantastical. I got several announcements in the former period of time that Project Rover and how the affiliate system of rules has changed beside that?
Lily: Sure. Project Rover is truly a new HTML following methodological analysis. We move this in directive to fall off the numeral of redirects users may chase to bring down extra cooky interference and to permit for more global roads improvements. The affiliate program itself hasn't truly changed. We're simply looking for new ways to boost the substructure for our affiliates and to build material possession easier. Our purpose is to simply give more direct and long-run benefits to our publishers beside the hang over. I'd say that the system itself hasn't denaturised. We're in recent times hoping to put together belongings in good health for them.
Shawn: OK, that makes cognizance. That's all the questions I had. Do have any other updates or report just about the associate program?
Lily: I weighing I covered a lot next to the questions that you had. I in recent times poorness to say that we really fire up our affiliates to introduce and to check and to organize us next to activity on holding that we could be doing improved as healed. We're really present to spoon over our publishers and we're enthusiastic for a lot of the new and coming initiatives ringing out in 2007, such as ad contacts in the put down off our API. Thank you.
Shawn: Thanks a lot. Thank you to Lily Shen eBay for connection us. For more information affiliates can go to affiliates.ebay.com to use and swot up much roughly the system of rules. Thanks a lot, Lily.
Lily: Thank you.
Shawn: Great. Take work.