Xianze: This round has taken place in many countriessight of the first round of industrial transfer experience, so today we do respond, the oral preparation is inevitable | Supor Group President Xianze interview | staff reporter Monday China is the brainchild of 20-year state, Nike Air Foamposite One I previously often chat with the Nike Hyperchaos Shoes 2013 circle of friends, 'water speed and boat speed', the current economic Nike Air Max 2011 Women trend as a whole is good, everyone sailing sail, good bad all along the stream, but not all of the ships are open well. Now look at the boat slow down, the real problem is the water, the relative speed of the boat in the water will not stop at that. We will say, how not sail? This situation actually occurs frequently in many countries. Europe is not the first round of industry transfer to China, but South Korea, Taiwan, the Philippines and Singapore. Transfer to a certain extent, financial income, income is increasing, but exports began to decline because of the appreciation of the currency. China's current situation, Japan, Korea, Taiwan have occurred: house prices rise, wages rise, increase revenue, the currency appreciation. Global Manufacturing to China almost Nike Air Max 2011 Women transferred incremental gone, Vietnamese labor costs in China behind geometric Nike Air Jordan Women countries is still very low, is bound to become a new transfer land. Many people say, to save Nike Kobe Nike Hyperdunk 2014 9 Elite Low the ship, I think it can only hope that Chinese enterprises grow, expand its international space, do not think the big change of environment. China's economy is concerned, this round Nike Air Zoom Flight The Glove of shocks are inevitable, the experience of these countries can learn from the manufacturing sector. The sight of the first round of industrial transfer of experience, so today we do respond, preparation is necessary. We rely on cost leadership strategy to win before, and now there is no cost leadership, the only way to survive is innovation. Our corporate strategy is naturally changed from cost leadership differentiation. Many Chinese enterprises to do OEM, we are the first to do ODM. We are now an international brand design products terminal network, their own product development, design and intellectual property rights are from Supor. Our strategy is simple: First, strengthen the brand in the country to develop products, deep channels; the second is to set up their own imaginary enemy in the international, we examine Vietnam, India, Brazil, Mexico, to establish a base in Vietnam, which is our Nike Lebron X Elite very strong competitive opponents. In 2002 I went to Vietnam to study the market, in 2005, I went to India to see their logistics, shopping malls, stores. We are looking for competitors worldwide, setting our adversary. We're not bragging, 2006, we invested to build bases in Vietnam, our factory in Vietnam on April 28 has been started up. That we were in Taizhou, Zhejiang, in 1996 we built a second manufacturing base in Wuhan. Base rational distribution strategy for the entire company is very important to be close to the consumer, close to the market, to seek a comprehensive system in the competitive base. We can say that very early on foresaw the situation of today's Guangdong, since 2001, we have factories in Guangdong has been rented rather than built. I went to Dongguan, a local resident population of one million, and a further six times the native population, we feel that there will be a lot of problems in Guangdong, will be very troublesome. More than 600 million people a Nike Lebron 11 Kid go, leaving a ghost town. From OEM to ODM, many people can see, but see to do it is a leap forward lies in corporate brand pursue what extent. In fact, price strategy is very simple, you need to have bargaining power, they would not hesitate, do not worry about the increase customers will run away. Supor all customers are spread out Womens Nike Zoom Hyperflight PRM on the table to Nike Air Max talk about price. Our report is open, how much raw material prices, the number of RMB appreciation, public speaking with customers, we just reasonable profit. Over the years we have established trust, so I propose fare increases, coupled with the provision of adequate material support, set up to give him a grace period, he promised not to Nike Lunar Hyperdunk Low raise fares Air Jordan Outlet within three months, we have equal bargaining power with customers. No bargaining power because there is no core business is competitive, so only the price low. In 2005, we are not to raise prices there are also differences. Marketing department against the fare increase, they are worried about the loss of markets. In fact, some things, even if the failure action better than standing still. In 1994 we made pressure cooker, when the pork is 2-3 per pound, pressure cooker sell 100 yuan, and now you can buy a pot to eat several pounds of pork. We chose some breeds to increase, the market did not expect the reaction, they gradually have to increase. It can not be too concerned with the immediate increase of the outcome. Companies do not profit is the biggest crime. Companies should enter a virtuous circle. We Supor, industry best treatment of workers, pay taxes in the same industry the most, executive pay issue is very high, the market price is relatively high, but also the most satisfied customers, this is the virtuous cycle, a link in Cheap Nike Free Outlet the chain problem, it will affect the overall situation. Now our margins still on the rise, 17 qoq are growing. But the growth rate is relatively slow. Just put yourself stronger, customers and profits can grow, but do not grow quickly, otherwise it will be a disaster.