E-commerce site analysisWhen the user after the e-commerce site with buying behavior, went from potential customers into the value of the customer site. E-commerce sites usually the user's transaction information, including the time of purchase, the purchase of goods, purchase quantity, payment amount and other information stored in Jordan Fight Club '91 their databases inside, so for these users, we can operate on the site of their data transaction behavior analysis to estimate the value of each user, and the possibility of an extension for each user marketing (Lead Generation) is. Indicators for evaluation of customer value index options here follow three principles: 1, quantifiable indicators: no way, to do quantitative analysis, this is a basic premise; 2, as comprehensive as possible: depending on the underlying data select as many The index can be obtained, so that can be analyzed and evaluated from multiple perspectives; 3, linearly independent: the correlation between the indicators do not keep. For example, if you select a user purchases and the total amount of spending, then it must be the higher number of purchases, the more users total spending, which is led on the coincidence evaluation dimensions, and the choice of purchases and the average amount per transaction to avoid it Species disadvantages resulting correlations. Based on the above principles selected following several indicators (same characteristics according to the website to select the appropriate statistical period): 1, recently purchased time: once the user has recently purchased Nike Air Max 90 Premium from the current Air Jordan 5 number of days; 2, purchase frequency: user during this time the number of times to buy; 3, average turnover per: The total number of users during Discount Nike Air Force 1 Mens Black Blue Shoes this time of consumption / purchase; 4, single highest turnover: Word users during this time to buy a maximum payment amount; 5, Buy the types of Top Design Nike Air Force 1 Unisex Yellow White Shoes goods: a user during this time to buy types of goods or merchandise categories. User rating model shows the same, you can also use Latest Nike Lunar Force 1 Fuse PRM QS Mens All White Shoes a radar chart display, also use the method of dispersion standardized unit of measurement for each indicator to eliminate the 10-point scale. Here is an example of a radar chart: With this radar, we can read more information than the user loyalty. The figure above three indicators recently purchased time, purchase frequency and purchase the types of goods can be used to evaluate the user's loyalty, and two indicators below the average amount per transaction and the word can be used to measure the highest turnover user's spending power . As shown above, although the breadth of user 1 purchase frequency and purchase is not high, but its power consumption is strong, and the user is frequently buy 2 users, the 2015 Latest Nike Shoes site has some loyalty, but their spending power in general. Therefore, the area of the upper part of a larger pattern of users have a high loyalty, while the lower half of the larger users with higher spending power. These two types of users are valuable to the customer site, but because of their different types, in the marketing strategy can be treated separately. Significance analysis of a user transaction behavior, found that the site of high-value customers (VIP), a customer relationship management (CRM) and keep the valuable support customers; 2, can be developed to explore the site user, for a number of new customers or potential customers Targeted marketing; 3, to detect possible loss of customers, to take timely and effective measures; 4, according to user transactions customer segments, implement targeted marketing strategies. Source: The data Analysis contributing authors: joegh