Opportunities and Pitfalls Internet Education: HJ Xu Huarecently the Air Jordan 2 site of an active, Xu Hua, vice president of Shanghai Jiang network entitled 'Internet education opportunities and pitfalls' speech. Keynote speech following is a summary: Shanghai River Network is a very young company, with an average age of only 26.7 years, the company basically has no concept of what level, in the company of people call me Xu I did not respond, we are more used to call My brother or Y Y t. Now with age, 80, 90 more, then do not know will not become Y God. Information flow, logistics, capital flow, the topic today is the Internet's educational opportunities and pitfalls, we put this topic to pull a little further, we can see the impact of the Internet on modern society is very large. The article says three aspects: information flow, logistics, capital flow. I think that's still relatively apt, because now we have seen recently did a number of Internet companies in all aspects of society as a whole have had a very significant impact, for example, now we have to use a taxi quick tick, beep a taxi. Last year I saw Alipay launched mobile wallet, suddenly raised to more than seven hundred billion fund, put the first decade of China Xiajijinla dismounted, all of a sudden the power of integration of Internet users, in fact, money funds, financial funds the least risky funds. But many users are accustomed to deposit banks, but do not know what the financial, but in this way he opened up the information flow, funds flow suddenly pulled over. In fact, this one I think most should cite the example of millet this one, in fact it has done Air Jordan 1 a fantastic job, now two or three years to do the market value of one hundred dollars. In fact, my personal experience is relatively abundant, as I now skip a groove, I was in before I TCL, I was in the TV this one, and then to the Internet business. You need marketing cost? So I can feel the impact of the Internet and even thinking of the entire Internet industry generated. Some time ago there is a real estate company let me talk about the Internet thinking on some of the experiences the real estate business, I had cited an example, at the time, and Li Dongsheng, TCL CEO Fu Sheng chat. Li Dongsheng, president asked him if I asked you, I sell TCL TV how many do you think marketing is the cost? He was surprised after hearing that this requires marketing cost? Millet business model to engage fans at Ads do not spend a penny above, said Li Dongsheng, you say this is perhaps thinking of the Internet. This promotion is our way, but this Internet business like you, even if it is manufacturing by fans in such a way to achieve a brand communication. But there is one thing behind, no warehouse costs. While eliminating the need to go through Gome, Suning, the cost of the channel is also under control. In this way, recently launched a millet TV, 2,999 yuan, 46-inch LCD TV, terrible. I chat Nike Lunar Haze with former colleagues TCL, they are afraid to believe that we can achieve this level of TCL for such costs can not be controlled, propaganda, logistics, distributors, warehousing costs, agency costs, and so on are very Air Jordan Fusion large, millet this way to get through this thing completely. Internet on society are not necessarily subversive, but the business model is reconstructed. It will open up some of the information asymmetry places such funds asymmetric place to put cost savings returned to the user. User middleweight looking for new models and some of the Internet to educate businesses on the inside, they often erupt some controversy, the debate is now most mainstream companies will question the traditional education Internet education business, you put a thousand dollars in our line of business into your online business a hundred dollars, you will be enough for you? ye this Offer is not it? online training companies answered very simply, I was surprised, I rarely argue with them in this matter Some respond very firmly, say it is not the next line business into line a hundred dollars, I become ten dollars, a dollar, I'm looking for a new model of the order by the user. Because traditional training costs are very heavy, the rent, the teacher's class fee, but the line is not the case, you can save a lot of costs. I have seen many examples, such as Taobao classmate to 9.9 yuan, or a dollar selling, but there are promotional in nature. On this meaning is not loss, which can give you the Internet thinking is to bring new thinking. Back to the three stages of Internet education Internet education opportunities and pitfalls, Internet education is the fire this year, someone asked me, but now the Internet is the first year of education it? I also talked to a lot of people, so say it is not very appropriate . Wang Xiao return 101 was established in 1995, was limited by bandwidth, can only provide TXT text version, this is the first stage of the original. The second stage is around 2000, at that time the bubble economy collapse, died many Internet companies. But many grassroots webmaster or a number of powerful enterprises have risen. Shanghai River Network is founded in 2001 personal website, New Oriental also this time out, in 2003, when SARS caused their revenue to grow, laid the Internet education model can fall, and has been run up to now, is there such a Historical experience. Individual owners very much this one is dead, Hujiang network first came out, the country more than five thousand different types of such enterprises, can now count out no more than two hands, cocoa, through, big ears these not more than ten digits, these very high mortality rate. But the business model of companies that live up time, no business model Hujiang networks such as through the accumulation of the user, through low-cost way, barely survived, which can be considered the second stage. The third stage should be from the beginning of 2012, at this stage there have been very many good companies, including some giants to enter the market, including our new oriental traditional education institutions are also access to the Internet, and even the ability to sense the sky be creative enterprises, they are starting to do a fast Internet education. In a sense, there are many business opportunities in the Internet does, its business model is indeed able to find, because the education industry market size is great, every age is an industry market space for each age group is on the top million Under hundreds of markets where the traditional New Oriental line is the size of a trillion Air Jordan 8 Retro calculations, this capacity is very large. Market capacity for the development of enterprises and even the degree of market activity is directly related. BTA entrepreneurs do not do anything, I have talked with a friend, after 80 very well-known, from Tencent out of business in the United States listed on the NYSE. When I spoke very anxious, he introduced his two businesses can do what the maximum extent. A big movie box office up to a maximum of 10 million, the other one is the game, the whole Chinese parents to let children spend playing this game, there is 10 million two add up to 2 billion, the share is too small. As a listed company, the growth of his business every year new requirements, but to see the new East 70 billion in revenue a year, this attitude of despair and anxiety I was very able to understand, New Oriental is a trillion tutoring training market. So the market capacity for the development of enterprises and opportunities society is very large, so also saw the emergence of a very large number of enterprises. The second opportunity came out after the business model, including investment BAT asked you if this model how do you do? Do not worry too much about the education industry in the Internet, since many small details can cut into their services. Students soon get financing last year several million of these are BAT they have no way to do. So this opportunity than any other industry, even a taxi, map these looks Cock wire number, but a very good opportunity, not to be found once eroded. The third opportunity is called capital, capital inflows also boost social success to live down. This year they attached particular importance to the Internet market, investors also share with me over two years ago, ten thousand World War II mission began, the electricity supplier melee began, there have been a lot of hot money pouring into the Internet market. For investors to invest in a business perspective, there is a sense of logic, investors produced a number of electricity providers are users online shopping and spending habits. But then starting with the purchase of goods and services produced by the experience, service experience from the first point of departure is the Internet banking, and the second is the Internet education. After starting from the investment cast electricity supplier, the next step is the Internet banking, an Internet education. Internet banking is playing a big jaw, but the Internet education even college students can launch A round of investment money. So funds will also help the development of industry, these three aspects together to boost educational opportunities for the Internet. From the user perspective, there are some more reasons, Internet education starting from the country is very conducive to the spread of information technology education, will help break the educational resources between regions is not balanced, the final realization of the project of education. So countries are now trying to promote MOOC model, the development of classroom and so on. From the user point of view can also stay at home, Beijing Science and Technology yesterday donated $ 50 million of the HJ network learning resources to schools and universities allow students to enjoy the red revolutionary base areas the level of outstanding teachers from Beijing, Shanghai, when CCTV also interviewed, as a country which is very encouraged. From 5000-10 who died of 'compatriots' So I think no matter from which place, the market behavior of Internet education produces very large, but the opportunity exists, there are pitfalls. Like I said in 2001 and generated more than 5,000 identical Hujiang network site, but now less than ten survived. Why? The biggest problem is that this industry is not a circle of quick money industry, you attract A user came to buy the products become paying customers. He then bought a product cycle is very long, and even his breath buy three years after the expiry of one is not to engage in and then went to buy, revenue cycle is very long. Background tell the truth is very simple, is to do mining mining investment, but did not find the time to make money, to terminate investment, business failures died. This is a good thing, it can not really serve the Air Jordan Others educational enterprise screened and eliminated it, this has a very large value for the normal development of the industry and healthy development. The second aspect is that you do such a market, you want to change to the next one industry, even if it is the Internet education, the span is very large. You now do adult education, if you do K12, you will find that it is two completely different markets. You have to get through K12 teachers, parents, students, adult education will be able to affect the user, the user is the one to buy, so your mode of operation and is not one way to promote the level of cross is very large. In this sense, I think a lot of people do not think clearly, found not so good. I talked to a lot of people who do APP talked, although revenues great, but how to make money APP do next is not clear, it is quite painful. Even if you do it in the inner circle first, then how to turn the things to be considered, I think this is there is a certain risk of failure have died in transition. Internet education will not be a blowout in general education to promote the value of the entire Internet industry is very large, the future trend will happen? I believe that this is unlikely as the electricity supplier industry blowout like it because the electricity supplier blowout to a large extent rely on promotions and price wars, the Internet industry can not do it, because the user can Nike Shoes not buy hundreds of courses, so that he would not enjoy pleasure. I believe that the Internet is no doubt that there will be a few giants, all of the Internet industry has a few large giants, not the highest of the most influential and revenue, the common feature is the user's entry, the user first go to this choose its products and services on the internet. Maybe the Internet will be one to three, or three to five of the entrance, this trend in the future. Source: Sohu Education