Comments: Cher best apology to shareholders was to sell HTCtext / Yongjie Recently, HTC Cher Wang, head of the general meeting of shareholders on its auspices since HTC bad market and share price performance and the shareholders participating bow to apologize. While Cher This We quite impressive, but also from one side it shows a degree of risk and industry HTC HTC future for extreme concern and disappointment. So why in the industry, including HTC HTC shareholders will have in the future is not reported to have hope? In fact, from 2013 onwards, HTC's performance is the ups and downs, and their position and influence in the smart phone market is also dwindling among these fluctuations. However, due to the adjustment of product strategy and marketing, HTC has gone up in last year's performance. According to statistics, HTC last year on revenue of NT $ 190.6 billion yuan (about 37.7 billion yuan Air Jordan 1 people), an increase of 8% over 2013 net profit of 207 billion Taiwan dollars (about 4.094 billion yuan), an increase of 16 in 2013 %. For an overall shrinking and declining business to achieve such performance is good, at least make the industry Nike Free feel that HTC signs of recovery. So the question is, since the performance has improved, how to sell HTC also recommend it? Maybe the industry has been noted in the Cher Wang bow to apologize to shareholders shortly, it unexpectedly slashed the HTC expected second-quarter results as of June 30 this year, that is down to 33 billion yuan in sales to 36 billion Taiwan dollars NT $, this is expected, compared with the company's 2014 second quarter revenue of NT $ 65.06 billion yuan fell by almost half, HTC is also much lower than the previous estimate of 46 billion to 51 billion yuan NT; profits a net loss of 7.95 billion yuan might Taiwan dollars (about 257 million US dollars) to 9.05 billion yuan NT, and this will lead to a small profit after four consecutive HTC quarter, ended. What happened, so let HTC sharp decline in their performance expectations? After all, in the first quarter of this year, HTC's revenue also grew by 25%. Profit losses reached $ 11.6 million. However, if we look to the future a quarter, one Air Jordan 11 of the clues to unravel. First quarter revenue fell 13% over the fourth quarter of last year, profit fell 23%. That is from the fourth quarter of last year to the second quarter (expected) this year, HTC's revenue and profits show is obviously a significant downward trend. And this is precisely the time Apple iPhone6 and iPhone6 Plus, Samsung Galaxy S6 and Galaxy S6 Edge and its own flagship HTC One M9 are crucial stage debut during the game to start. In this critical period HTC slashed outlook, clearly demonstrates, this new flagship in the battle, HTC has been defeated, it would flagship mobile phone production 30 per cent reduction from HTC, its second-quarter write-down New $ 93 million in assets, has also been corroborated. As to why HTC will be defeated in the fight for a new round of flagship machine, in addition to high-end machine market saturation lead to more intense competition outside, HTC with the previous generation M8, even compared to the lack of diversity should be Air Jordan 4 Retro the main selling point M7 the reason. In contrast, although the industry iPhone6 for Apple and Samsung Galaxy S6 also criticized the so-called lack of innovation, but compared with HTC, Apple, Samsung has differentiated characteristics, at least compared with their previous generation products, such as large screen and iPhone6 Samsung Galaxy S6 curved screens. Here we analyze the reason why HTC flagship machine, because the high-end HTC One M9 is still an important source of revenue and profits and guarantee HTC and brand image. But from the market performance, HTC this year decided to factor in the development thrust has ceased to exist. As from that due to HTC in the first half of this year, until the annual loss in the high-end market, which had sought to make up for the loss of the high-end market growth opportunities in low-end market. The industry knows that the low-end market is now the mobile phone manufacturers, especially Chinese mobile phone manufacturers Nike Shoes the most concentrated and competition is fierce in the market, reflected in the high-end configuration of this tragic mid-price, mid-configured low-end price, at a loss to sell low-end phones, That is HTC's mid-range phone market is facing is the Chinese mobile phone manufacturers of high-end mobile phones to compete (with a price range), where you have to mention HTC's positioning and marketing strategy. Although last year it increased the low-end HTC phones marketing efforts, and the like achieved some gains, but the bones of HTC's high-end complex always unchanged, which causes HTC about the outcome of the competition in the low-end market, the loss of Last year in the low-end market grab more market share opportunities. HTC made us feel hopeless, in this year's MWC, HTC executives deny (such as Lenovo, millet, etc.) to compete with Air Jordan 12 Chinese manufacturers once again, that they are not HTC's competitors (Apple and Samsung is the metaphor), plus Before Cher Wang, Chou has repeatedly express express disdain for cheap mobile phones. So this year, the global mobile phone (including China) market slowdown, competition is more intense, and again in the high-end market with the HTC considered the reality of his own defeat under competitive rivals, HTC hesitate swing strategy has not changed, let What more untold opportunities. It is worth mentioning that, HTC reason why the performance rebounded last year, and its cost reductions are not unrelated. Is not a low-end market performance how good and competitive. And because HTC had already started last year to cut costs, which means lower costs this year HTC Cher Wang, the head of one of the four initiatives implemented or have been released ahead of the space by reducing the costs of action to curb the decline in performance. As for the other, such as strengthening smart phone development, internal process optimization, and actively develop new business initiatives, at least in the short term is difficult to see the real benefits, and highly variable. According to statistics, since HTC One M9 release date, HTC shares have fallen by 50%, the current market value of only about $ 2 billion, while HTC heyday in 2011, its market value was as high as $ 33.8 billion. While HTC recently launched the so-called corrective strategy, but because of its core business strategy of smart phones is still rocking and blind, weak product competition, (by no nike dunk heels means Cher Wang said marketing is a problem so simple), the possibility of recovery of almost zero. Plus it does not like, such as the BlackBerry independent ecosystems and patents, etc. These can be preserved, at least slow down the accumulation of corporate depreciation, HTC future market value to only be getting lower and lower, so we think, Cher Wang to apologize for shareholders is to choose the best The HTC sold.