Jason Jiang Zhou Dialogue: O2O should not forget this concept, focusing on user basisSeptember 28 evening news, the chairman and CEO Zhou Hongyi 360 new book, 'Zhou Statement: My Internet Methodology' Readers will meet cum \u0026 ldquo; cross-border and Remodeling \u0026 rdquo; Internet thinking of sharing will be held in Shanghai. Zhou Hongyi, chairman of Focus Media site dialogue of the Board and Chief Executive Officer Jason Jiang, Zhou said O2O should not forget this concept, focusing on user basis. Air Jordan 8 Retro Zhou: I do not call O2OO2O (OnlineTo Offline) business model proposed by the TrialPay founder Alex Rampell, its core is to bring the Air Jordan 1 reality of consumer online store to order online payment under the purchase line products and services, and then to go on-line services to enjoy this series. However, this looks like \u0026 ldquo; tall \u0026 rdquo; business model, Zhou Hongyi thinks, the company should forget it. For China's national conditions and the market is now fully enabled O2O model is clearly a challenge, step by step, I am afraid to go completely Western O2O model is not realistic. Zhou Hongyi view, this concept will cover the details of a user operation, the real success is not Air Jordan 1 on \u0026 ldquo; tall \u0026 rdquo; pattern of terms of. 360 Air Jordan Fusion Turning to the company's development, Zhou admitted that, in fact, a simple user-base as the core. Zhou Hongyi that, more complex business models will ultimately back to the basics, it solve the problem, what to do with, why they are useful, able to answer a few questions this clearly is the starting point for success. A lot of people talk about is the classic case of O2O public comment and beauty group, but Zhou's eyes, their mere seen O2O successful model would be wrong, many users are using public comment or US group every day, but they do not know O2O what. In the eyes of consumers have no concept of the business model, they only care about what kind of products can create value themselves. Jason Jiang: Mobile Internet is fatal founded by Jason Jiang of Focus Media have also subversive innovation rewritten the rules of the advertising industry. Jason Jiang admitted in God now everyone has Internet anxiety, \u0026 ldquo; I think the impact of the Internet Fortunately, the impact of the mobile Internet and subversion is fatal. \u0026 Rdquo; specific to the advertising industry, Jason Jiang of Focus mode that the current biggest challenge comes from the \u0026 ldquo; the ability to catch the eye in the Internet space and time to be challenged. \u0026 Rdquo; Focus now consider is how how to generate incremental value in the mobile Internet era. In a cross-border marketing and 360 co-Focus example, \u0026 ldquo; Our Focus screen and 360 mobile clients interact, see the ads on a shake shake to the appropriate thing, more than a thousand people eventually shake Nike Shoes this thing . 360 Shake and Focus screen interaction, this interaction about the Air Jordan 14 Retro format has undergone tremendous changes. So I say the mobile Internet can be a negative amount of value, it can be incremental value, how you use. \u0026 Rdquo; transformation of traditional industries to return to common sense in the reader's Internet conference, talked about quite popular O2O business model, Zhou Hongyi that this conceptual thing to talk about more than the team would have a negative impact of a slick, enterprises should or to macro policies should release these conceptual vocabulary? The answer is obvious, Fun Internet should lay a solid foundation to avoid talk concept. Zhou admitted that wants to reasonable use of the Internet should be the first or the user perspective. Some people are very persistent in the way entrepreneurship not listen blindly just want what they want and what companies need to do, but the question really should be concerned about but did not notice what consumers demand, entrepreneurs and businesses can No meet these needs is critical. The second is the micro-innovation, Zhou Hongyi that most Don'ts micro-innovation platform, like today's Tencent, Ali, they are not doing it from the platform, in the eyes of Zhou platform just a result, this can not be the success factors, business regardless in business or in transition should avoid platform concept. Like no one since the introduction of the Internet O2O a restaurant strategy went to dinner, no one would enter O2O field because Mercedes-Benz to buy immediately. Failed to impress consumers starting point, these so-called \u0026 ldquo; platform \u0026 rdquo;, \u0026 ldquo; model \u0026 rdquo; all just talk. Zhou Hongyi that third point is to focus should be rational use of its limited resources to do one thing. For many nike dunk heels people, while doing little ten commodity a lot of advantages, but if you feel very mediocre, it is far better to focus all resources on one thing. Once you get the user, then the successor will be much easier to do it, the probability of success will be greater.