Everything you need to know about Vote by MailSuccessful campaign manager and threeterm mayor of Ashland Oregon Catherine Shaw presents the musthave handbook for navigating local campaigns This clear and concise handbook gives political novices and veterans alike a detailed souptonuts plan for organizing funding publicizing and winning local political campaigns Finding the right message and targeting the right voters are clearly explained through specific examples anecdotes and illustrations Shaw also provides indepth information on assembling campaign teams and volunteers canvassing how to conduct a precinct analysis and how to campaign on a shoestring budget The Campaign Manager is an encouraging lucid presentation of how to win elections at the local levelThe sixth edition has been fully revised to include new and expanded coverage of contemporary campaign managementfrom digital ads and new social media tools to datadriven voter targeting tactics and vote by mail strategies