Scenario 1: High Pressure Copywriting Job, Need More Information
A new punter who works in a great even commercial enterprise (say, pharmaceutic) drops a major spill out job in your lap. He requests you to revision his web imitation and grant it more distance downwards and expertness. (Right now, the copy sounds like a ordinal critic wrote it). You ask the punter for secondary information, but he has zip else to proposal. The timepiece is ticking and you know literally zilch roughly this industry.
WHAT DO YOU DO?
Scenario 2: "What's the Problem With This Copy, Again?"
A punter who runs a to a certain extent new and small recreation website calls you up superficial hysterical. He wishes web logo and new imitate for a promotional material he's readying to unbind in the thoroughly close at hand future. You publication his existent copy, brainstorm that it's well-written, grammatically sound, and takes a well turned-out tone. In another words: this guy's got natural endowment. You deal the overhang beside him done the phone, but unmoving you can't amount out what he needs, opposite than more than revealing and a advanced website logo. You issue a adventurous intuition and alteration the tone of voice of the copy, but the client doesn't diligence for what you wrote, claiming it's "not his method."
WHAT DO YOU DO?
Scenario 3: Slow Week in Copywriting Land
Last time period you were in a mad copywriting craze - jobs flying in from everywhere. This week, not so laboring. You in recent times discharged your second ezine (assuming you have one of these), so there's no flood location. Some soon-to-be clients are due to travel up next to you once latter this period. Your choices are:
a. go fishing
b. discover your side by side email newsletter way ahead of schedule
c. create caption web articles to publicize your business
d. intensify your executive contact by causing email forrad to your "internet commercialism buddies" and striking up sluggish dialogue on flash courier.
Scenario 4: Indecisive Web Copy Client
A new perspective who has run his/her firm for plentiful years, ultimately decides to put up a website. He says he's got a specialist in heed but commoner is winning the labor lead, not even the case himself. He asks you, the copywriter, "what should I do?" You've never truly word-of-mouth to the decorator and you have no theory what the case has in cognition for the piece of land (and to all appearances neither does the patron).
WHAT DO YOU DO?
Scenario 5: Article Marketing Alert
Dina from Wordfeeder.com Copywriting and Marketing emails you and says she wants you to redact an piece job for a trusted shopper of hers. She would same you to:
a. Tweak/tighten the model and proofread
b. Create two versions of the nonfiction - one for submitting to article directories, and one for the client's own website
WHAT DO YOU DO?
Scenario 6: The 5 p.m. Rush Copywriting Job
You had a unavailable and gainful day, all punter jobs went off short a tour of duty. It's nearing 5 p.m. and you're only going on for wrap it up. Then the inescapable happens... the straggler well up job shopper shows up in your email inbox. She's interrogative you to afford her leaflet steal a run-through, bill of exchange for industrial-strength marketing, blast language rules and writing quality, be paid certain headlines toil conceptually next to the graphics. Her job is going to written communication solar day. You were rational about ordination numerous Chinese takeout, dealings a moving picture and in recent times attractive it confident.
WHAT DO YOU DO?
Please email your responses to this test to Dina "at" Wordfeeder.com and statute title your email COPYWRITING QUIZ. NO attachments, keep happy. Thanks!