Small business losses: goose breakfast collapse, what lessons in exchange for 760,000i dark horse: Ali employees before early 2014 blue Yao Dong decided entrepreneurship, the creation of a silly goose, aimed at resolving offices, business parks breakfast issue. Year, blue goose Air Jordan Outlet Yao Dong announced bankruptcy. The author summed up by him for this entrepreneurial experience and lessons learned, worth intended 020 business friends as a reference. December 24, 2014, Christmas, Wei Leng, Starbucks coffee shops in Shanghai Super Brand Mall in Lujiazui, our team decided to end the goose breakfast Book door operations. Summary The reason is pure self-production and distribution purchasing, distribution and direction of these two big chances are low. I personally invested about 76 million (a Tesla ah?), And the nine-month period in this project, the proposed take-away breakfast entrepreneurs across the country, please Shenru, have to help pay tuition. This has not had time to get angel investors, in fact, before the Spring Festival is also a bit difficult to get the investment, investors are not stupid most of them can be seen several challenges following breakfast take-away market. Even got the money, I think the A round B round of trouble, do not thaw the small, melt the medium-sized platform is also very likely to be killed with the money, and only one may survive is to hold a self-production and distribution business flow Nike Air Jordan 13 and distribution platform for cooperation and have become an online breakfast kitchen. Thanks in future science and technology city of Hangzhou friends who like to stay geese. You lose a serious breakfast serving breakfast service providers, but do not worry, there have been more and more good breakfast bakery cafe restaurant, convenience store and breakfast-to-door service breakfast restaurants exist and there. We have a desire to the future of these years, China Hong Kong, Macao and Taiwan office worker company people can gradually be less in a hurry, be able to sit at home or in a physical store to spend 30 minutes of time to slowly eat a healthy taste good safety and constantly changing breakfast There staple food, have fruits and vegetables, have a drink. Dine is always the best taste, Takeout taste must be weakened. The dinner shift some money Womens Nike KD VI to breakfast, so breakfast is really important, but also the best breakfast with friends and family. If the majority of people can be so, so that market demand is small takeaway breakfast is the best thing. In recent years the demand is in a takeaway breakfast, most of our companies workers who hurry, no time to sit down to eat a slow breakfast, natural lazy, do not want to do or not do breakfast, or in a hurry to go to the store to buy a late Breakfast. Takeaway breakfast in the office can help solve part of the problem this location. Next, look at the direction of two modes breakfast takeout Why were difficult for goose. Mode 1 pure chance Cause purchasing + shipping belong exclusively to existing domestic purchasing these medium-sized O2O platform surrounding the city or office suppliers breakfast breakfast, then delivered to the office buildings, hotels, or schools where this model should only from the domestic medium-large takeout platform to do, including point me, number zero line, the table net, home cuisine will, hungry Mody public comment, the US group, Amoy little. These platforms can cut scene forward to breakfast this point in time, short-term costs will increase in distribution costs, but can increase the viscosity and user customer price includes forming competitive differentiation and opponents. You can do in advance and interim orders. Why do these medium-sized platforms meet 3:00 020:?. 1 traffic already in the pool, breakfast and lunch, afternoon tea, dinner, supper user is a coincidence, but the consumer scene switching. 2. Production capacity already exists, whether it is office buildings, schools, community, district and other neighboring hotel three kilometers have been more than enough breakfast production suppliers, such as bakeries, coffee shops, Chinese and Western fast-food chain, breakfast shop and so on. 3. distribution capacity has been, regardless of their own distribution of these platforms or outsourced distribution, logistics and distribution capabilities in the existing distribution system and manpower can be used for, but by human is not enough, in the face of decentralization to the company front office floor or on the first floor of orders (many buildings takeaway package is not only the stairs to the first floor of high-grade office buildings such as Shanghai Lujiazui area), in the breakfast two and a half hours to complete the concurrent distribution is very painful, the cost is relatively high. There is a way to build self mentioned cabinet in the office on the first floor, help share distribution tasks, you can also complete the food warm. This approach goose thought, but self-built or outsourced from mentioning the cabinet is not a small investment, this investment Nike Air Jordan 11 Women took hundreds of millions of dollars for their takeaway platform. The cabinet can be made from mentioning an open platform and accept the need insulation class dining takeaway stationed. No matter who is going to do, offices, schools, communities, hotels and other groups have focused on the location and distribution of the concurrency and distribution problems to solve, the problems than physical electricity supplier from mentioning trouble. Cause 2 self-production + distribution model opportunities tired doing bigger production + distribution more difficult to import this model can make money? Yes, to earn a little money, a lot of money is more difficult, Nike Air Max 2011 I am a conservative 10% of net profit calculation, If you want to achieve 10 million yuan of profits need to do 100 million in sales, according to 20 yuan 1 Breakfast Package calculation, one year to sell 5 million copies breakfast, a working day 25,000 breakfast, at least to cultivating a Shanghai 2 --3 years, or worse is north of Guangzhou-Shenzhen Hang cities do 2-3 aggregate to reach the sales target. The 25,000 Nike Air Jordan 29 copies daily for breakfast from mentioning the cabinet also sent copies to help, manpower and distribution to the front alone is almost a mission impossible, unless the increase in distribution costs, so users will have to consider in addition to breakfast receive money , such as selling produce to sell anything else, breakfast $ 20 off the price is relatively difficult high. So the bigger and more difficult challenge mode has three points: 1 high distribution costs, regardless of their own or outsourced distribution costs are relatively high, one-day delivery of more than five thousand copies, starting from Cheap Nike Free Outlet mentioning the cabinet to help, or very painful does not ensure food temperature and time served. If Nike LeBron 11 we look at the 1 1 yuan visible distribution costs can accept, but this is not enough manpower, the order must be dispersed by human + from mentioning together in order to reduce distribution costs. How much can be reduced to it? I do not know, I hope someone can answer back, and daily steady stream of orders and order delivery location has focused on the extent of the relationship. Mody, you might say, if the meal is served with a vending machine? Yes, we have thought about this, this way you can sell meals throughout the day, not just breakfast, basically a self-service mini-convenience stores to purchase needed Early settlement is based on the forecast production and sale of replenishment and keep the changes in the food taste good, payments can only be used to pay or micro-channel scan code, the way opponents are convenience stores around someone did, I do not know the quality of operational data . 2. The development of production capacity have continued strong, if one day tens of thousands of orders to complete food production and quality control in one hour, it may take more than the Nike Air Jordan 4 kitchen order subcontracting, but may also be a central kitchen to achieve the production and distribution Each building, the premise is to do the whole insulation. Outsourcing of production? Yes, there must be timely and detailed enough quality control, including distribution from the kitchen still have to race against time Nike Lebron 11 Elite to distribute pinch quasi table. When the goose before future science and technology city in Hangzhou do distribution, is now doing temporary orders, the peak number of copies to be produced within one hour sent more than 200 copies, 5-6 product manager (chef) together started to be nervous. If 1 million copies within one hour to complete, the need for accurate and smooth enough to line process control. In addition to production, more difficult and more important is the development of meal products, food ingredients taste to maintain a good safety standards and regular change is the most important measure of retention. On selecting ingredients, you can use Nike Lebron 11 Low the best ingredients safe, but to reduce costs through bulk purchasing, procurement of small quantities will bring high cost. 3. The traffic acquisition costs and retention operations, first of all, existing users of these medium-sized platform for transaction cost is not low, we have dozens of Nike Air Max transactions over one hundred yuan to get a user bar, self-cost access to the user may also again higher, goose end of November have formal push pure distributed free promotional card transactions to a user cost about 60 yuan (short-term data will be slightly higher, normal should be controlled to less than $ 50), goose December breakfast booked second week later retention rate of about 50%. In a short time to let people Nike KD 7 Womens know the target company office and generate repeat purchase, to carefully and quickly pushed long line of user operations, the need to understand the user who + insist on the implementation. Reason 3 Whether import or purchasing share a common challenge - those nearby shop breakfast delivered to their doorsteps service has two major value: a good taste to keep variation (ingredients and production safety is the foundation of value) 2 convenient time to send home, Let me talk about the value of 2 convenience only and downstairs store up to play for a draw that most of the companies who actually point out a little earlier or arrive early point downstairs office or the subway, these positions have more breakfast store, north of Guangzhou-Shenzhen Hang best players are those convenience stores, such as the family, 7-11, Rosen, and so can the other is a bakery as 85 degrees c, in Western-style fast food McDonald's KFC Yonghe King Nike Hyperchaos Shoes 2013 of New Asia large packages, etc., buns and other food shops Bobby Gan, Starbucks, Costa Coffee shop, etc., the size of the private Women Nike Air Yeezy II individual Chinese breakfast stalls. 1 Taste actually a tie or weaker than most customer site purchase is to eat or to the office to eat. Self-mode users can continue to eat breakfast around at home and abroad, this is a good supplement. If breakfast is close to purchasing only convenient value. There is a taste of self-b2c model line extension opportunities and increase traffic, but this opportunity is basically hard these 24-hour convenience store brand, such as to facilitate the whole family, the whole family can be in the community, subways, office buildings, schools, hotels, etc. This multi-class location complete coverage Tea Food Breakfast Lunch Dinner outsource all foreign mining, although most of the food taste is generally regarded as even some unpalatable, because most of one day or several days in advance of the cold chain of food production, heating End eat just improvise on the taste improved, as long as the family can be changed we are willing to improve, such as increasing more delicious freshly cooked breakfast from mentioning the date of service, customer orders and convenience store in advance to complete the direct purchase from the mentioned course site Payments are also possible. Improve the standard of existing ingredients and taste steamed bread sandwiches and drinks to keep increase or decrease the new product can increase the price of some food to meet the company's high-level people more demanding. The store will never be replaced Takeout, but substituted another store brand, empathy, Takeout only be substituted with another takeaway brand. The main takeaway is the Church supplementary food. Author: Blue Yao Dong personal micro-blog and micro-channel public number is @ blue Yao Dong, personal mail 4682678@qq.com.