street culture to promote China's progress, and ultimately achieve the goal to create a street sports brand, to provide consumers with street sports equipment, creating a platform for Chinese street life brand young fashion crowd. "Respect for the consumer from the bones," wrote: a considerable part of China's consumer goods industry fails, the reason is not the most technical or scale level, but the level of consumer value. Therefore, many industry analysts believe that, in the form of street culture exhibition helps enterprises connotation street culture and some cultural elements depth interpretation, is one of the effective ways to brand culture into the community, so that the brand culture and consumers docking . For domestic sports brand in terms of street sport itself is a trendy, fashion and sports, so the street movement of products naturally become an indispensable fashion sports brand, and for professional sports mizuno wave prophecy 3
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brand is concerned, it is a professional sport fashion sports field to penetrate a good channel. For street culture triggered market space, street sports groups have gradually become one of the key markets sports brand. Select the location of individual shoe street sports field, is currently seeking a number of sports brands differentiated marketing breakthrough good reference, although this business into a new market will face from product design to marketing the many challenges and tests, but at least for their own found a new market in the homogenization of serious competition in the industry. Only three or four years time,
from the first few local outdoor sports brand campaign, to now is to create a disk with dozens of brands, more and more brands by wind rally. Old brand force, layers of new brands, the industry generally believe that in the near future, local outdoor brand echelon phenomenon will clear the entire industry will also be product diversification, segmentation clues.In the struggle for this setting before, you need to identify the brand in the industry, market segments, accurate brand positioning and marketing, marketing innovation differentiated features in the fierce competition. Outdoor trip from life as a healthy, happy lifestyle, people become a mitigation technique under heavy pressure. In fact, the outdoor concept is very common in the early abroad. In contrast, the outdoor industry occupies a very high proportion of the share of foreign industry, while in the country, the current outdoor industry is still in its early stages. However, China's large population, huge base, increasing demand for outdoor products. Outdoor industry advocated "Pan outdoor" concept coincides precisely with the potential market demand. In other words, from the local outdoor industry come out of the popularity of distinguished professional outdoor life of the "pan-outdoor" concept, in the current political situation in the right, after all, in the final analysis there is the need for outdoor living industry, and how to implement is key. Slogans in front, after the action, landing there is a big gap with the implementation of pre-planning is shoes and apparel industry in the development of a large shackles. This point for the development of the outdoor industry is no exception. According to marketing director brand Jinhaiyan said, "At this stage, there are many companies braved the outdoor industry to follow suit suspected, in no market research, based on the foreign big rally, which will be aired in the outdoor industry as a . "resulting result is: Apparel makes the man. Difficult to find in the local outdoor industry, many companies have emerged out of morbid brand precipitation is not deep in the outdoor road farther difficult. Outdoor industry is not a flirtation, down to earth to do adequate market research planning, strong market demand investigation into the outdoor industry is a prerequisite.In fact, in recent years, professional development throughout the outdoor industry, from the industry point of view, property, professional outdoor-oriented consumer groups is limited;
brand style from the point of view, a lot of professional outdoor brands have gradually move closer to a very blunt fashion elements from a combination of the living great outdoors. When the outdoor industry entered a rapid
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development stage, companies also entered a critical period in terms of competition, the competition this time is not entirelycompetitive market levels, while more competitive skills embodied in the. This should be the local outdoor companies must pay attention to the current problems. Facing increasingly fierce competition in the industry, innovative thinking, to create market segments, becoming the rapid rise of these brands in the industry, magic, and only through the road of innovation to quickly open up a new world. However, for these brands in terms of how to ensure that the contents of innovative consumer demand has always been around, it is the most fundamental problem. How to avoid falling into the trap of poor products and good market? How to ensure that the new products to the consumer experience, without causing inventory, cash flow poor? All these uncertainties, we need these new brands by market feedback constantly reflect on and improve. Win the right to speak the minds of consumers is an insurmountable "Hum." Because consumer awareness is difficult to change once formed, for example, in the minds of consumers, Gree is air conditioning, Galanz is a microwave, a mention of Wong Lo Kat herbal tea can expect the same. Gree,