distribution chain, the interests of the chain, with the precise management to reduce "estimate" of risk, save time and improve efficiency. Jeremy Lin, an eye-catching performance arena Asian players, the NBA's hottest star, and his commercial value being erupted. Recently, this reporter learned that, as a sponsor, sports brand Nike (Nike stores) will sell sneakers Lin theme in its official CAPE, priced at $ 130. Jeremy Lin "boots" Nike global sales surge reporter saw this official website for Jeremy Lin designed Zoom Hyperfuse Low basketball shoes. The shoes blue red mainly red laces, embroidered with the words at the upper "Lin" is new balance 577
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very conspicuous. According to reports, Lin will wear this shoe coming out this Friday at the Orlando NBA All-Star Game, and Nike will be the official launch of this shoe sales in the United States official website. Nike China PR Sun Peng told reporters that this is NikeiD series matching shoes is Nike's custom shoes, consumers can choose the color on the website. "Nike aspect which has no shoes bulk sales plan, but this shoe sold only in the United States, the country is not being introduced." "Even if the country does not sell, I can find a foreign friend purchasing." Zhang confident fans told reporters. Reporters learned that not only shoes, Jeremy Lin jersey and related supplies purchasing has begun booming. And on Tencent QQ Mall, reporters found that many shop because of Lin's hot and opened overseas purchasing operations. Purchasing a genuine Jeremy Lin jersey to more than 800 yuan. The owner told reporters that he was purchased by students in New York direct mail, and provide a local store shopping small ticket as proof.
As of last week, sales of Nike shoes QQ mall improved 45 percent, Lin all who pass through the "boots" sales accounted for 5 before the sales charts, while Jeremy Lin in the game most often wear Nike ZOOM series of white basketball shoes, 3 days to get 1,127 pairs of sales success. Nike's strategy to bring new business inspiration Guo Jie, chairman of Wal-day Group in Chinese Commercial News reporters Cai Fang and Shi Biaoshi, this is Jeremy Lin designed Zoom Hyperfuse Low basketball shoes on sale once in large quantities, will bring considerable sales Nike results. "Nike sports marketing strategy has been very eyes, a set of athletes own evaluation system in the business of marketing to domestic counterparts great inspiration." All sports brand, Nike has undoubtedly seize the opportunity of this battle . Sources said that Nike has been successful as the old club to renew and Jeremy Lin, and designed specifically for Jeremy Lin signature shoe. In this regard, head of marketing, Nike China Li Si responded that currently the United States and Nike did not renew the news, because in August 2010 with Jeremy Lin signed for three years, the current contract has not expired. In addition, other companies involved in contention is not weakness. Peak (Peak stores) Sports, says that still maintain communication with Jeremy Lin Olympic team, never give up catching Jeremy Lin, as long as he did and Nike contract, Pick will have a chance. According to "Forbes" magazine estimated the market value of individual Jeremy Lin has soared to about $ 14 million. A member of the Lin Chinese brokerage team in an interview that he hopes future cooperation brands are international brands, a leader in the industry,
the brand image to the sun, health. He also said that Nike is currently the only co-Lin brands, prior engagement, both sides have an exclusive agreement, the two sides in the cooperation period, can no longer cooperate with other sporting goods brands. It seems at this stage, other companies also difficult to share the huge commercial value of Lin brought. ◇ Related Links "Lin whirlwind" sweeping the world worth double Lin was born in 1988, and its experience can be described as a typical Hollywood-style mens new
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"little success story." After graduating from Harvard University, by means of the Golden State (Golden State stores) Warriors signed in 2011 officially joined the NBA, frequented by his teammates at home this evening rub sleep sofa "nobodies" in the Golden State Warriors, Houston Rockets the team did not get reused, but the New York Knicks in the new owner a famous battle. Then seven battle undefeated, buzzer lore, such as near-mythical stadium performance quickly whipped "Lin whirlwind" in the world, the major sports brands also smell the opportunities brought about Jeremy Lin effect. Jeremy Lin's agent Montgomery has said publicly: "Everyone around the world are excited for Jeremy Lin, now there are a lot of companies through telephone inquiries cooperation, not only American companies, but also Chinese enterprises." American sports goods manufacturer Nike (Nike store) has released a digital sensor chip implanted in the new series of Nike + sneakers on the 22nd in New York. The sneakers can monitor the movement jump height, activity rate and activity level and other values??, and values ??are passed directly to the mobile phones and other electronic devices. Nike + training shoes (running shoes) can help fitness enthusiasts and athletes to better grasp the individual's motion data to monitor training intensity and progress. On the new product unveiling ceremony, boxing champion Manny Pacquiao of the Philippines,