We used Triple Whale for 18 months. Loved the dashboard. Hated the gaps.
No cross-store matching. No returns by campaign. Profit stopped at gross margin — so we were still guessing on half the picture.
Then we ran Admetrics side-by-side for two weeks. The difference wasn't subtle:
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30% more conversions tracked (server-side vs. browser pixel)
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Profit per channel, not just revenue
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One customer identity across our stores and Amazon
We cut CAC by 40% in 6 weeks.
If you're comparing Triple Whale alternatives , Admetrics vs Triple Whale is worth the read — especially if you care about actual profit, not just ROAS.