One of the biggest secrets of success is to communicate directly to your target market then Identify the crucial decision making steps needed for them to explore your product or service.
Imagine ... how powerful it would be if, for instance, you could construct a single sentence that'll give people a compelling reason for doing business with you ... that simultaneously attracts attention to your products or services, sets you apart from your competitors, fills a perceived gap in the marketplace AND motivates more people to take action, so they spend more money with you, more frequently than ever before ...
Sounds too good to be true$%:
Well, it isn't when you know how to select and engage the right business growth methods in combination with the right knowledge, processes, procedures, systems and support so that you create a formalised foundation that'll bridge, connect, layer and sustain those methods long term.
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Think about it. By employing the right combination of telemarketing methods in your cold calling presentation you have the most powerful dialogue you could ever use. Let me quickly illustrate the power this represents ...
Let's say you've built your lead generation list through sending out sales letters followed by a telephone call (even if you don't use sales letters, the same principles still apply).
But now, instead of just sending letters, you add one more component -- something that'll add at least 30% to the result ... which is a low expectation. To illustrate just how low, let me tell you that one of our clients recently increased his lead generation rate from 2% to 34% by adding this extra component ... for virtually no extra cost!
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And let's say that instead of offering just one product or service, (one single business proposition), you now offer your customer three choices--so that instead of just going with the lower option, they have two others to choose from--and in doing so you increase your average cold response rate value by 50%, which again is a very realistic and conservative expectation.
Let's also say that you never before offered any kind of benefit to the customer for meeting with you (this applies to buying on a regular basis too) but now you do. And that gets them to buy just twice more a year.
What will you have accomplished$%: Well, you'll now have 30% more customers spending 50% more each time they buy, and they're buying from you twice as often. By employing these three additional methods alone you will have doubled and virtually re-doubled your lead generation
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