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Sony on Friday delayed the rollout of a product promised for next week to do more tests, in its latest embarrassment, a day after lowering its earnings forecast because of a massive battery recall and manufacturing delays.
Japan's trade minister said he was worried about Sony Corp (NYSE:SNE - news).'s technological capabilities, as Sony shares dipped in Tokyo trading, falling 0.8 percent to close at 4,750 yen ($40). The shares have lost about half their value in the last five years as Sony lost out in competition against rivals.
The latest woes are hitting the Tokyo-based electronics and entertainment company as it tries to turn around its electronics sector, trimming jobs and wiping out unprofitable operations.
Sony, which has already delayed the PlayStation 3 with battery such as Sony PCGA-BP1N Battery , Sony PCGA-BP2EA Battery , Sony PCGA-BP2NX Battery , Sony PCGA-BP2NY Battery , Sony PCGA-BP2R Battery , Sony PCGA-BP2S Battery , Sony PCGA-BP2SA Battery , Sony PCGA-BP2T Battery , Sony PCGA-BP2V Battery , Sony PCGA-BP4V Battery , Sony PCGA-BP71 Battery , Sony PCGA-BPZ51 Battery , Sony PCGA-BPZ52 Battery next-generation video game console for the European market by four months, said it was delaying the sales date of LocationFree TV Box LF-Box1, which streams TV shows wirelessly to other gadgets.
In Japan, shipping was postponed from October 27 to November 17, the company said in a statement.
In the US, a new shipping date has not been set, but it had been promised for sometime in October, Sony spokeswoman Natsuki Eto said.
She said more tests were needed to adapt its remote controller to more models of DVD recorders and other machines the product will connect with.
When asked about risks to its reputation by delaying a product, Eto said Sony decided a delay was better if the product will be compatible with more of the latest models.
Last month, Sony delayed the Japanese release of its new digital Walkman portable player by a week until September 23 because of a malfunction of an unspecified part.
Akira Amari, minister of economy, trade and industry, told reporters he hoped Sony would recover its brand image soon.
"What has become of the Sony known for its technology?" asked Amari, a former Sony employee.
"I hope it will solve its problems soon to quickly recover its brand image reputed for technological prowess," he said in remarks confirmed by a ministry official.