According to the customs material statistics, in 2003 the Chinese clothing export amount amounted to 511,600,000,000 US dollars, trade surplus 501,200,000,000 US The Yuan, the competitive power coefficient is 0.97, explained that the Chinese apparel industry has the strong competitive power. The hypothesized management has been in vogue in the partial clothing enterprise.moncler outlet
In Chinese clothing profession, what the home implements the hypothesized management most early is the US Tess nation prestige.
The US Tess nation prestige Group built in 1994, the group in domestic takes the lead to adopt “the hypothesized business model, walked the brand chain-like management Development path”. The hypothesized management is the enterprise carries on a value chain's on each link the division, the enterprise concentrates the resources in high added value link, other link outsourcing, the enterprise breaks the visible boundary,moncler online store
will design, the production, the marketing, the wealth through each way Links and so on service carry on the conformity atonement inside and outside the enterprise, thus constitutes a complete enterprise operation system.
The American famous economist Michael baud proposed that the value chain is refers to the enterprise from the foundation a series of links which and the activity experiences to the production management, like Figure 1, each link has the fund investment and brings the corresponding value increase,moncler online shop
thus causes this a series of links to join An active cost chain. In the clothing from the production to the sales entire strip value chain, the value content highest upstream and downstream link concentrates separately in designs and the marketing, but the US Tess nation prestige has held in upstream and downstream these two important links, will put in order the strip value chain to carry on the division.
Concentrates completely the resources in the product design and in the brand promotion, but carries on the product production and the sale the outsourcing. The business model see Figure 2. Was precisely relies on this kind of business model, the US Tess nation prestige from 1995 sales volumes is year after year 500 myrialiters to 2003 year after year sales volume 2,000,000,000 Yuan. During the short dozens of years created explosively expanded the enterprise 400 time of commercial miracles. moncler jackets women
The group also from this develops into the Chinese leisure clothing One of profession Leading enterprises. The Chinese five millennium bright national culture has laid the foundation for the apparel industry making international a metropolis of fashions.