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PDF/READ The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture | A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURYBy now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international populari"