Li Guoqing: Dangdang too poor to only money Source: China Economic Weekly Author: Li Yan this year is a bit cold. Christmas, New Year, Spring Festival, the electricity supplier bigwigs holiday sales war waged played, under the war, but it is a collective loss of profits caused by loss of blood. 'The price war that white is the ability to play your financial reserves.' Has been rushed in front of Dangdang (DANG.NY) CEO Li Guoqing out veteran style in the 'China Economic Weekly' interview, 'This is an industry reshuffle Start 'tragic war, especially in the finance industry becomes difficult, under closures and mergers and tidal surge of the winter capital, the major electricity suppliers are under pressure loss crying, laughing Guoqing, but in figuring legs crossed:.' They hand capital when burned? 'the book sitting on 1.4 billion yuan of funds Guoqing eligible pride, money, enough Dangdang' afford to lose a year and a half. ' The end of 2012, in the 'China Economic Weekly' reporter, Li Guoqing arrogant to say lying thick on forage: 'We all need the money, I would not short of money, Dangdang too poor to only "shakugan no shana cosplay " money. '' I'm waiting for the day yet, put them all depleted. 'Li Guoqing winner.
After the bloody battle, 'the first three there, have Dangdang.' Idealists high profile in business circles, also high-profile, very small ratio Li Guoqing. He does not like people say he is 'farmer business at home', like grandstanding, like to pick something, he unceremoniously hit back: '! I do not love loaded grandson' just past the 'double 12', Dangdang hit the 'ultimate big promotion, 'Francis Chan on the microblogging drying out scraping semi-nude, said the surge in orders and angry, was dubbed the' Pornographic promotional technique. ' 2012 National Day, in line with Dangdang launched during the Golden Week 'Fashion Festival', from suits to leather, to the mink coat, Li Guoqing became a spokesperson. Faced with onlookers, Li Guoqing Hey smile:. 'United States together superior products company CEOs do not give their endorsement Well, I sell a little hue, it is also acceptable' endorsement is just for fun, though, not all. Since 2007, self-proclaimed 'America's middle class values,' Li Guoqing Dangdang hope to expand in the direction of the department, but also for this established a 'going out, please come in' strategy, Gome, QQ online shopping, excellent shopping and other electricity providers website reached a strategic cooperation. Unfortunately, the effect of disappointing. 5 years, Dangdang department store products continued losses, profit point slim. Li Guoqing decision 'with reality Sike.' 'Because of the hands of the rich, in the category we want, who would invade, I dealt a heavy blow.' Visibility than Dangdang selling books, Dangdang sell merchandise under the banner apparently loud enough, for he did not shirtless, person making gimmick. In order to sell merchandise, tough guy Li Guoqing even 'from the' Lynx. October 2012, 80 kinds of books Dangdang category and more than 300,000 settled Lynx department store category, this behavior is the industry described as 'Dangdang self-worth changing the flow.' Li Guoqing actually very take to heart: 'This time we settled mainly department stores, in this regard, I really need help Lynx.' By Lynx, Dangdang department stores have more sales. Meanwhile, cash on delivery, arrived the next day, in person return and other special services are also being supported by the Lynx, Dangdang poor logistics make up the short board. It was also to remind him, Do Lynx fattened, once it began to make their own products, there is no what you fix. Li Guoqing quickly ordered a halt: 'Hush, not so that they understand this truth.' Before settled, Li Guoqing noticed Lynx Taobao determined not to import. Li Guoqing think, Lynx is actually a commercial real estate, in the most popular street engage in a shopping center. 'Of course we want to settled, and people flow, rent is not expensive.' Li Guoqing do department store is the ultimate ideal, unshakable. Outspoken Saint says he loves provocation, Li Guoqing also increasingly be awkward.
If you want out of a book on electricity supplier price war, Li Guoqing must ultimately famous phrase 'the price war for all competitors, I will fight back to take retaliatory.' On the first page, Founder and CEO Liu Qiang Jingdong Mall East certainly very depressed caught in such a 'mixed hesitate,' the opponent, quick to publicly call 'Liu Qiang East grandson,' 'silly and crude,' 'naive.' Faced with competition, Li Guoqing even boasted: 'I am worried about Jingdong, his hands still remaining 300 million dollars, how with Suning, Gome fight this battle?' November 13, 2012, Jingdong Mall completion of the fifth round of financing, $ 400 million, and finally temporary relief from the effects of the electricity supplier until after World War II, 'August 15' for a new round of war make up the strength. All this give way 'big mouth' Li Guoqing mouthing: 'This round of financing exist agreement on gambling, the money can only burn to the end of June 2013.' As electricity supplier price war pedigree, Li Guoqing bored. He likes war, always, sharpening, bloody kill the opponent. In August 2012, Liu Qiang East lit a 'worst in the history of the electricity supplier price war' fuse, after five days, the warring parties continue to be broke before the war prices, web intermittent 'shock', but the lack of low price goods and other electricity providers usual marketing practices. For the price of 'diving', Li Guoqing bluntly. 'Jingdong and Suning Tesco clearly 'false hit', is a gimmick, aimed at attracting investment in the human eye.' He called for 'a reasonable price war' to the Government 'Complaints': 'The government of the shot, should not go to the anti- the legitimate competition. 'many who know very well, but why Li Guoqing would say, offended many peers. Some say he muddy the water, Li Guoqing admitted that the price war is lower competition. 'Promotion is the head-blending afford to do.' But he also stressed that the price war is inevitable in the early stages of development of the electricity supplier. 'Do not act dumb in the price war.' He was a born fighter, the competition regarded entrepreneur happiest thing. 'In the competition can show their worth, especially in the decade when a dozen.' Sober conservatives in the CCTV annual economic figures awards ceremony in December 2012, and under 'online Gangster' Ma and the 'big line guy 'Wang Jianlin made a bet in 2022, if the electricity supplier market share to 50 percent, Wang Jianlin to Ma 100 million, or Ma to Wang Jianlin 100 million.
This time, Li Guoqing not any hold back: 'The next three years, electricity suppliers will account for 10% share of the retail market, and stop there.' Compared with the emotionally electronic business bigwigs, Li Guoqing conservatism was disappointing: 'Online shopping will be a significant slowdown in the growth rate of the family, the bonus is gone.' He does not feel like a cosplay inazuma eleven loner, he felt he just said something not very pleasant to the ear of the truth of it. 'Electricity supplier for blind flicker, in order to find investment.' Li Guoqing very aware of their position, 'is to add retail electricity suppliers under the line, try to turn himself accomplishing the mainstream is not enough, I do not think the Chamber of Commerce under replace power lines. 'In 2012, surging electricity supplier industry, countless price war, endless capital financing, mergers and acquisitions not stop ...... Suning, Gome, Wanda, and no one wanted to disrupt. Faced throwing money at big businesses, many electricity providers peers or because the temptation, or because of pressure, have been mergers and acquisitions, or a step by step holding. Li Guoqing very calm, content with his advocate, not the acquisition of others, nor acquired by others. 'The acquisition of 95% of all failures.' Li Guoqing and founder of Joyo, aged Eslite CEO when drinking, miss excellent play before being acquired by Amazon.com: 'Originally, I can play the two erupted, after the acquisition but worse . 'Jingdong in a time of financing, with the US consortium closer and closer. 'Jingdong just got one billion dollars when the arrogant, but these American companies to China, no big deal.' Li Guoqing said. He felt that multinational corporations can understand how China? 'China sales accounted for it 1%, 2%, still looking seventy-eight Explorer. These people not only in English and shift, however, the Chinese do not understand the needs of customers, but also frequently necessary to report to the headquarters ...... such acquisitions are often unsuccessful. 'So, Li Guoqing stick to their positions, steady, self-reliance. Spring Festival is approaching, in order to resolve the logistics ills, electricity providers chiefs are busy establishing storage center, set up their own delivery team, Li Guoqing, but insisted on not overstepped. 'We will own warehousing, packing, shipping, but do not touch the city express our firm.' Logistics, Dangdang's largest short board, Li Guoqing not in a hurry. 'In the past three years, the electricity supplier is developing too fast, express delivery companies are not ready, but now the courier companies, including home delivery, cheap Chinese postal reached the market, and now to build the logistics, it's ridiculous.' Somewhat, somewhat not a scholar Li Guoqing stubbornly stuck to their logic.
Chairman of the little man from behind Wang Dongsheng to entrepreneurs marriage more dramatic, but Li Guoqing just watch it, because he can not do without Ms. Yu. 'We have common values. We have experienced the storm, struggle together.' Ms. Yu Li Guoqing name is the mantra, talks about anywhere, 'I told my wife not to go home every day to talk for an hour, she can not sleep.' Some people can not help but laugh, Li Guoqing very seriously, he said: 'What are you laughing Yeah, really.' In 1999, the couple founded Dangdang hand in hand. At that time, only Ms. Yu and Dangdang are equated, and later the two on an equal footing, have become co-president of Dangdang. But as a unstable molecule, in the boardroom, Li Guoqing Yu Yu confidence index is far below. 'Even though there is a greater sense of mission, and I still a little bird.' Li Guoqing sigh. Fighting for 11 years, in 2010, Dangdang visit the US stock market. Ms. Yu is responsible for capital markets, government relations, Li Guoqing responsible for the company's internal management, office space moved to Beijing Sanyuan Bridge, Ms. Yu's office on the 21st floor of the nine-story Li Guoqing, Yu Yu or 'pressing' him. Li Guoqing cusp claw Lee, outspoken, like pointing country; Yuyu gentle low-key, introverted, like immune. They often because of Li Guoqing, 'invent' disagree, in the eyes of Ms. Yu, Li Guoqing that 'less fix' people: 'we should let you go to the United States several years to brush the plate, you can not the case.' Two happy been living frugally, living in a small house unit building calculate property costs of office space, the family 'as the inertia of the tough times ahead.' Ms. Yu Li Guoqing support the dream, do an online department store comforting; Ms. Yu Li Guoqing should be, and madness, to divide the number of shares to Li Guoqing former girlfriend; Ms. Yu Li Guoqing also take care of the mundane chores, housework, arrangements travel plans. Li Guoqing said that we can not live.
Li Guoqing 'madman crazy language' Lynx chapter of I Do not crowd Dangdang ah, Lynx cat catches mice is a good cat, Taobao or TMALL (ie Lynx), to solve the counterfeit is a good MALL. Ma, Li papers online fight counterfeiting and infringement, easier than entities. Ma and Wang Yan determination or government determination is a clean sweep. The law is there, do not use the Internet loopholes, not when the bitch and Paifang, do not think that lobbying to great leaders to research the will have nothing to fear. Media is not your open house. Caomin will not be bullied. Then Beijing's Xiushui Street and Shanghai's Xiangyang market and the fake market Langfang can be destroyed. Dong Qiang Qiang East chapter I work with are not the same style. Liu Qiang East naive, move Gome, Suning why? They are not smiling, shouting outside, otherwise Gome, Suning electrical business process will be delayed two to three years. Part of the price war price war all competitors will take retaliatory counterattack. Price war we must cosplay costumes for sale fight every last, because the hands of the rich. In the category we want, who would invade, I will fight fiercely. GENERAL speech invited me to make business presentations, this is my adept. But this year was busy improving the customer experience, rarely accepted, please understand. Also, to save my time, I never went to university lectures requires less than 2,000 people speak, not enough can auditorium playground. 10 years ago made a spectacle to the enterprise, is not less than 1000 people; refuse and local officials and students dinner, refused to be transfers, rejected business class and five-star hotels, all provinces point do not you?