Obstacles to China's 'Tesla' program: music as repairer Even 've known for music, as will be involved in new energy vehicles, but the outside world still underestimates the swirl of controversy in the company's ambitions. Letv Jia "dark knight cosplay " Yueting CEO microblogging statement yesterday revealed plans to offer not only the music, as automotive systems and content services, but to independent repairer to become \u0026 ldquo; China's Tesla \u0026 rdquo ;. Jia Yueting still in convalescence after surgery among, behind the scenes a low profile since returning after directing music as progress on key businesses. Informed sources, yesterday Jia Yueting will be in the hospital to meet with music as the vehicle networking CEO He Yi, discuss music, as the repairer scheme next move. For months, since Jia Yueting long stay abroad, music, as the market suffered repeated suspicions, but two weeks ago after returning home, Jia Yueting first microblogging voice, it is quite mysterious throws \u0026 ldquo; SEE plan \u0026 rdquo; to boost the morale of music as, \u0026 ldquo; subversion, revolution \u0026 rdquo; and other customary words and music, as once again the frequent association. Jia Yueting that music, as the SEE program will copy the music as a successful model of vertical integration of ecological redefine car, by completely independent research and development to create the best Internet smart electric cars, build cars Internet ecosystem.
However, while Jia Yueting I SEE project was given a grand pursuit and significance, but music as to realize a breakthrough in the automotive hardware is destined to face many obstacles. Financial barriers: cost ten billion repairer early as last June, new energy automobile manufacturers BYD chairman Wang has said publicly that he, \u0026 ldquo; household consumption once started, BYD every minute can be made out of Tesla \u0026 rdquo ;, a year more than in the past, Tesla reputation malpractice, BYD has not made substantial progress. Traditional auto manufacturers executives, who declined to be named, told Artesyn Technologies interview that, in general, music as other Internet companies for the development of cross-border competition in the automotive industry is a good thing, but the money, technology, policy and other aspects of trade barriers too thick , music, as in order to break through is not easy. The source believes that the car is a need for high capital support, high talent, high-tech industry, a complete automotive production and listing process, "doraemon cosplay " from research and development, production, market, marketing, sale and value-added services and other sectors, at least ten billion level financial support. Tight cash flow of music as how to raise enough funds to support the follow-up, is still questionable.
From the electronic systems, batteries, vehicle design and other preliminary development cycle point of view, it is at least more than 1 billion capital investment; from automobile production, the market, the marketing point of view, involving billions of funds; in after-sales service, a 4S shop Construction costs are as high as 10 million. Tesla announced this year's Super battery factory \u0026 ldquo; Gigafactory \u0026 rdquo; the details will be revealed in order to ensure its future production electric vehicles, the construction cost of the project amounted to between $ 4-5 billion, Tesla plans to invest $ 2 billion directly, other Partners will support the rest of the funds. Therefore, depending on the music, the most viable option is still the traditional automotive manufacturers for production. Technical barriers: the development cycle or take three years in addition to funding, in terms of technical barriers, music, as the car in order to truly market, it may also face the development cycle of about three years. Automotive industry is currently unable to be formed as standardized as the smart phone industry, and realize technology sharing. Now the situation is that each car prices have internal standardized technology platform, involving core technology and will not open. The concept of music as the car hit the Internet and smart, you need to solve the basic car and car part networking research and development. An auto industry insiders to Artesyn Technologies analysts said, according to the ideal development cycle projections, the basis of the car's development cycle is 3--5 years, automotive electronic systems require three years, the software part of the operating system requires 2 to 3 years. Especially car networking part, the part will involve tens of thousands of information, such as networking, cloud computing, interactive, etc. If this information Parts and transparent and secure system integration, time-consuming and demanding high. The analysts said, even if the part of the work done by the Beijing Automotive and other partners, also needs at least a year to a year and a half.
Policy barriers: the need to have the battery, the electronic control intellectual property rights in November this year, the National Development and Reform Commission website linked to the 'Interim Provisions of pure electric passenger car manufacturers new investment projects and production access management (draft)', planned for the pure electric vehicle production access open hole. Previously, music television, millet and other non-automotive industries and enterprises, in addition to acquisitions or cooperation with other car companies, there is no hope of pure electric vehicles enter production areas. \u0026 Ldquo; but the threshold is relatively high, the country is currently able to meet these requirements, also one of the few twenty-three. \u0026 Rdquo; Automobile Research Institute of Tsinghua University Quanshi representation.
According to reports, the National Development and Reform Commission to determine the general framework of the electric car access policy requiring companies to have certain conditions before the declaration, the three basic core capabilities include: reporting companies have R \u0026 D infrastructure for more than three years of pure electric passenger vehicles , a professional R \u0026 D team and vehicle positive development capacities, vehicle control systems, battery systems, vehicle integration and vehicle weight reduction of core technologies and corresponding test verification capabilities, with pure electric passenger car knowledge property rights and related patents have been authorized. In the foregoing, the NDRC battery, electric control must have independent intellectual property rights, and the motor can get through the procurement. Therefore, the foregoing analysis, in terms of the music, as the possibility of completely independent repairer little to address policy barriers and financial aspects, the fastest way is still the traditional automobile manufacturers to achieve cooperation. Traditional auto manufacturers are willing to become music as foundries, is still unknown. Of course, in addition to capital, technology, policy and other factors, the music, as the need to solve the problem of talent, and music, as the car's brand and positioning issues. Compared to television, for the commodity car, consumers consider the brand will be more cautious. Tesla's success is a high-end new cars synonymous with energy, such as Tesla Motors Model S models priced in the US more than 70,000 US dollars, far more than the Audi, BMW price of some models, while the relative phase out Fisker Automotive is concerned that the failure of the case. If the music as targeting high-end, for a new brand is concerned, make new energy vehicles risk, consumer acceptance will determine whether or not the market situation, if the cosplay costumes for sale main cost, depending on the subsequent value-added services revenues, pre-funding gap is huge.
At present, the domestic new energy vehicle market the next few years remains to be developed. Insufficient charging pile and other facilities is a major bottleneck in the development of electric vehicles, electric cars Mileage short, so that the electric vehicle consumer groups greatly reduced. Data show that only 400 seats by the end of 2013, the national network has been built charging stations According to the Ministry of Industry announced that from January 2013 the end of September 2014 to the domestic 39 new energy vehicles to promote the application of the city accumulated the promotion of new energy vehicles 38616, completed only 11.5% plan.